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For Companies At a Glance
- Tasks: Manage email and app campaigns, ensuring timely and tailored customer communications.
- Company: Join Sephora, a leader in beauty, celebrating diversity and empowering individuals.
- Benefits: Enjoy a culture of empowerment, learning, and growth with opportunities to innovate.
- Why this job: Be part of a high-performing team shaping customer journeys and driving engagement.
- Qualifications: Previous CRM or digital marketing experience preferred; strong interest in marketing is essential.
- Other info: Work in a fast-paced environment where creativity and data analysis go hand in hand.
The predicted salary is between 28800 - 42000 £ per year.
Join to apply for the CRM Executive role at SEPHORA
Join to apply for the CRM Executive role at SEPHORA
At Sephora, beauty is about feeling seen, valued, and empowered, individually and collectively. It is connecting deeply with others, celebrating diversity and inclusivity, unlocking your potential and making a difference every day. Together, we belong to something beautiful.
The Opportunity
At Sephora, our customers are at the heart of everything we do and how we connect with them matters. We’re on the lookout for a CRM Executive and a Junior CRM Executive to help us deliver standout customer communications across email and app. Whether you\’re an experienced CRM marketer or taking your next step in digital, this is an exciting chance to join a high-performing team and play a part in shaping our customer journey at Sephora UK.
From campaign planning and execution to optimisation and analysis, you’ll play a key role in ensuring our CRM output is timely, tailored and aligned with wider business goals. This is an exciting opportunity to bring creativity, precision and a commercial mindset to every customer touchpoint – helping us drive engagement, retention and revenue.
You Will Also Be Responsible For
- Managing the end-to-end delivery of BAU email and app campaigns including briefing, building, testing, scheduling, and proofing
- Partnering with internal teams to ensure content and messaging are on-brand, locally relevant, and aligned with trade and marketing calendars
- Supporting the implementation and continuous improvement of lifecycle and automated journeys, using customer data to inform targeting and content
- Taking the lead on A/B testing, from idea generation through to reporting and insight sharing
- Monitoring and reporting on campaign performance, turning data into actionable recommendations
- Assisting in the development of SMS and emerging channels, contributing to testing and scaling strategies
- Evolving segmentation and personalisation strategies to improve targeting and customer experience
- Collaborating with external brand partners to enhance CRM personalisation and revenue impact
- Supporting the CRM Manager in optimising loyalty campaigns through performance analysis and journey improvements
- Staying up to date on CRM trends, platform updates and best practices, helping us push boundaries and innovate in the channel
What You’ll Bring
You’re customer-obsessed, commercially minded, and naturally curious. You will love digging into data just as much as crafting compelling content. Whether you\’re coming in with hands-on CRM experience or just starting out, you’re eager to learn, collaborate, and make a meaningful impact. Highly organised and detail-oriented, you thrive in a fast-paced, cross-functional environment where no two days are the same.
Our Ideal Candidates Will Also Possess
- For CRM Executive: Previous hands-on CRM, email, or digital marketing experience (agency or in-house)
- For Junior CRM Executive: A strong interest in CRM and marketing, with some exposure to campaigns or tools
- Familiarity with CRM platforms such as Braze, Ometria, Salesforce, or Klaviyo
- Confidence analysing campaign results and identifying opportunities
- Strong attention to detail and a good creative eye
- A collaborative approach and strong stakeholder management skills
- An adaptable, can-do attitude and willingness to roll up your sleeves
Here, You Will Find
- Community, in which authenticity is embraced, and the strength of our differences fuels our collective spirit.
- Culture of empowerment, learning & growth, that offers you the tools, space and opportunity to learn, innovate and lead
- Work that brings, fulfillment. From delighting clients every day, to inspiring our industry at large, every action makes a difference
Join us and belong to something beautiful.
Seniority level
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Seniority level
Entry level
Employment type
-
Employment type
Full-time
Job function
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Job function
Business Development and Sales
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Industries
Retail, Personal Care Product Manufacturing, and Retail Luxury Goods and Jewelry
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CRM Executive employer: Sephora
Contact Detail:
Sephora Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Executive
✨Tip Number 1
Familiarise yourself with the latest CRM trends and tools, especially those mentioned in the job description like Braze, Ometria, Salesforce, or Klaviyo. This knowledge will not only help you during interviews but also show your genuine interest in the role.
✨Tip Number 2
Prepare to discuss specific examples of how you've used data to inform marketing strategies or improve customer engagement. Being able to articulate your thought process and results will demonstrate your analytical skills and customer-centric mindset.
✨Tip Number 3
Network with current or former employees of Sephora, especially those in CRM roles. They can provide valuable insights into the company culture and expectations, which can help you tailor your approach during the application process.
✨Tip Number 4
Showcase your creativity by preparing a mock campaign or A/B test idea relevant to Sephora's brand. Presenting this during your interview can set you apart and demonstrate your proactive attitude and understanding of their marketing goals.
We think you need these skills to ace CRM Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in CRM, email marketing, or digital marketing. Use keywords from the job description to demonstrate that you understand the role and its requirements.
Craft a Compelling Cover Letter: In your cover letter, express your passion for customer relationship management and how your skills align with Sephora's values. Mention specific experiences that showcase your creativity and analytical abilities.
Showcase Your Data Skills: Since the role involves analysing campaign performance, include examples of how you've used data to inform decisions in previous roles. Highlight any experience with A/B testing or CRM platforms.
Demonstrate Your Collaborative Spirit: Sephora values teamwork, so mention instances where you've successfully collaborated with others. This could be working with internal teams or external partners to achieve common goals.
How to prepare for a job interview at Sephora
✨Show Your Customer Obsession
Sephora values a customer-centric approach, so be prepared to discuss how you've put customers at the heart of your previous roles. Share specific examples of how you've enhanced customer experiences or driven engagement through CRM strategies.
✨Demonstrate Your Data Skills
As a CRM Executive, you'll need to analyse campaign performance and make data-driven decisions. Be ready to talk about your experience with data analysis, A/B testing, and how you've used insights to improve marketing outcomes in past roles.
✨Highlight Your Creativity
Creativity is key in crafting compelling content for campaigns. Prepare to showcase examples of your creative work, whether it's email designs, campaign concepts, or innovative strategies that have led to successful customer engagement.
✨Familiarise Yourself with CRM Tools
Knowledge of CRM platforms like Braze, Ometria, or Salesforce can set you apart. If you have experience with these tools, mention it during the interview. If not, do some research on their functionalities and be ready to discuss how you would leverage them in your role.
