Senior Sales Consultant

Senior Sales Consultant
Department: Sales & Marketing
Employment Type: Permanent
Location: Camden, London
Description
St George, a division of Berkeley Group is committed to creating exciting, enduring places where people love to live, work and relax communities where homes are filled with natural light, adaptable in design, and crafted to the highest standards. St George developments are shaped by thoughtful placemaking, with inviting public spaces that promote well-being, encourage social connection, and foster a true sense of belonging.
The portfolio includes transformative schemes such as London Dock, Camden Goods Yard, Wandsworth Mills, The Green Quarter, Silkstream, and Grand Union. These high-profile regeneration projects exemplify our approach to revitalising strategic brownfield sites into vibrant, mixed-use neighbourhoods, seamlessly integrating homes with retail, leisure, and cultural amenities, all set within richly landscaped environments. From riverside communities to innovation-led lifestyle hubs, St George is helping to shape some of London\’s most ambitious urban destinations, driving economic growth, enhancing connectivity, and delivering sustainable long-term value for residents, investors, and the capital as a whole.
The role
As Senior Sales Consultant you will work alongside the Sales Manager/Sales Team Leader on a day-to-day basis, supporting, coaching and driving the team to deliver sales at the best values.
The day to day management, reporting and creative input will be key to a successful sales strategy. A Senior Sales Consultant would be expected to have full understanding and specific focus on the higher value market and feel comfortable conversing with UHNWI across various subjects from UK and International backgrounds.
Customer Journey & Sales Execution

• Welcome and engage prospective purchasers with professionalism and warmth, providing a first-class brand experience.
• Qualify leads, understand individual buyer needs, and conduct tailored property presentations.
• Manage the full sales lifecycle from initial enquiry through to reservation, legal exchange, and completion.

Sales Progression & Administration

• Maintain accurate CRM records, ensuring visibility across all client interactions and sales stages.
• Prepare reservation documentation and coordinate progression through to contract exchange.
• Proactively liaise with solicitors, financial advisors, and stakeholders to resolve issues and maintain momentum.

Reporting & Compliance

• Support daily and weekly reporting to Sales Managers, ensuring pipeline accuracy and sales performance insights.
• Adhere to all relevant compliance, regulatory and best practice standards.

Collaboration & Communication

• Foster strong cross-functional relationships with Customer Service, Legal, Construction, and Marketing teams to support a seamless purchaser journey.
• Support international sales teams with tailored materials and product knowledge.
• Contribute to marketing initiatives, events, and campaign feedback.

Market Insight & Product Knowledge

• Maintain a strong understanding of the development, local amenities, infrastructure updates and competitor landscape.
• Prepare valuation support materials to aid successful completions.

Presentation Standards

• Oversee the presentation of the Marketing Suite, Show Apartments, and sales materials to ensure consistent brand standards and readiness.

Leadership & Business Development

• Support Sales Management in daily team structure, training, and performance motivation.
• Mentor junior team members and contribute to an ambitious, high-performing culture.
• Actively build and nurture relationships with agents and referral partners to generate new leads.

Experience required
Technical Proficiency

• Highly organised with the ability to prioritise effectively and meet deadlines under pressure.
• Exceptional verbal and written communication skills, with a clear, customer-focused approach.
• Sound understanding of residential sales legal frameworks.
• Proven expertise in qualifying buyers, managing objections, and securing sales.
• Proficient in Microsoft Office (Word, Outlook, Excel, PowerPoint) with a strong eye for presentation and detail.
• Confident communicator, comfortable presenting both in-person and on camera.
• Skilled in drafting concise, accurate documentation and reports.

Personal Attributes

• Results-driven, self-motivated, and committed to team success.
• Passionate, creative, and solutions-oriented with integrity at the heart of decision-making.
• Approachable leader with strong coaching ability and a collaborative mindset.
• Calm under pressure, adaptable, and responsive to changing priorities.
• Leads by example, sharing knowledge generously and supporting team development.
• Influential communicator with a commitment to excellence and accountability.

Qualifications & Experience

• Experience in prime London residential sales.
• Strong market insight, with an analytical understanding of high-value competitor activity.
• Experienced in managing projects and presenting to senior stakeholders.
• Professional, client-centric approach with sound commercial judgement.

Additional Commitments

• Flexible to support business needs during evenings, weekends, and bank holidays as required.
• Actively engaged in the local community and committed to representing the Berkeley brand.
• Willing to take on wider responsibilities aligned with business objectives.

Why join us?

• 25 days annual leave, increasing with service to 33 days.
• Health and wellbeing benefits including Private Medical Insurance.
• Lifestyle benefits including access to an online discount platform.
• Berkeley Foundation volunteer day.
• Private pension plan.
• Group life assurance.

The standard default full-time working hours in the office are 8am-5pm with core working hours 9am-4pm.