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For Companies At a Glance
- Tasks: Lead the growth and profitability of our iCasino business through strategic initiatives.
- Company: Join Fanatics, a global leader in digital sports, enhancing fan experiences worldwide.
- Benefits: Enjoy competitive pay, remote work options, and a vibrant company culture.
- Why this job: Be part of an innovative team driving significant revenue growth in the exciting iGaming sector.
- Qualifications: 8+ years in casino or iGaming with strong analytical and leadership skills required.
- Other info: Mentor a high-performing team and collaborate across departments to achieve ambitious goals.
The predicted salary is between 43200 - 72000 £ per year.
Job Description
Position Overview:
We\’re looking for a Director of Casino Growth to drive the performance, growth, and profitability of our iCasino business. This strategic leadership role in the Casino Commercial function will be responsible for achieving our ambitious Revenue targets, utilising a range of Promo and Loyalty Mechanisms to drive positive behaviors across the breadth of player lifecycle stages.
You\’ll be responsible for developing and executing the Growth strategy across key game categories and player segments, addressing \”Direct to Casino\” and \”Sports First\” across slots, table games, and live dealer. You will also need to carefully manage state level strategies that factor in the unique operating attributes of each market.
Partnering closely with Product, CRM, Marketing, Analytics, and Finance teams, the successful candidate will deliver cross functional plans to unlock sustainable, long-term growth.
Key Responsibilities:
- Own and drive overall iCasino revenue and profitability targets, ensuring consistent and predictable delivery against our goals.
- Develop and execute casino revenue strategies across product mix, pricing, promotions, bonusing, and customer segmentation.
- Work in close collaboration with CRM team to identify new Lifecycle opportunities. Develop strategies for key customer segments including new, active, high-value, and churned players.
- Partner with Analytics to optimize campaigns that increase player retention, reactivation, and ARPU. Deliver a 1:1 RTC (Return to Customer) strategy that balances generosity, share of wallet and profitability.
- Build on the success of our Free to Play product (Spin 2 Win) to further enhance the daily experience for customers of all segments.
- Work closely with the Product team to guide roadmap decisions that enhance revenue-driving features, such as personalization and cross-sell (from a variety of sources)
- Use data and performance insights to continuously optimize monetization strategies across all states and player journeys.
- Partner with Finance and Strategy teams on forecasting, scenario modeling, and performance reporting.
- Monitor trends, competitive performance, and regulatory developments to stay ahead of the market.
- Mentor and manage a high-performing team, fostering a culture of ownership, experimentation, and innovation.
Qualifications:
- 8+ years of experience in casino or iGaming, with at least 3+ years in a revenue ownership or commercial strategy leadership role.
- Proven track record of driving significant revenue growth in a digital casino or gaming environment.
- Deep understanding of iCasino products, player behavior, monetization strategies, and industry best practices.
- Strong analytical and financial acumen; comfortable using data to influence strategy and drive decision-making.
- Experience working in cross-functional environments with Product, CRM, Marketing, and Finance.
- Exceptional communication skills with the ability to influence at all levels of the organization.
About Us
Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally.
About the Team
Launched in 2021, Fanatics Betting and Gaming is the online and retail sports betting subsidiary of Fanatics, a global digital sports platform. The Fanatics Sportsbook is available to 95% of the addressable online sports bettor market in the U.S. Fanatics Casino is currently available online in Michigan, New Jersey, Pennsylvania and West Virginia. Fanatics Betting and Gaming operates twenty-two retail sports betting locations, including the only sportsbook inside an NFL stadium at Northwest Stadium. Fanatics Betting and Gaming is headquartered in New York with offices in Denver, Leeds and Dublin.
Director, Casino Growth employer: Fanatics, Inc.
Contact Detail:
Fanatics, Inc. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Director, Casino Growth
✨Tip Number 1
Familiarise yourself with the latest trends in the iCasino industry. Understanding current market dynamics and player preferences will help you demonstrate your strategic insight during discussions.
✨Tip Number 2
Network with professionals in the gaming and casino sectors. Attend industry events or webinars to connect with key players, which can provide valuable insights and potentially lead to referrals.
✨Tip Number 3
Prepare to discuss specific revenue growth strategies you've implemented in previous roles. Be ready to share quantifiable results that showcase your ability to drive performance and profitability.
✨Tip Number 4
Highlight your experience in cross-functional collaboration. Be prepared to give examples of how you've successfully partnered with teams like Product, CRM, and Marketing to achieve common goals.
We think you need these skills to ace Director, Casino Growth
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in casino or iGaming, particularly focusing on revenue growth and commercial strategy. Use specific metrics to demonstrate your achievements.
Craft a Compelling Cover Letter: In your cover letter, express your passion for the gaming industry and outline how your skills align with the responsibilities of the Director of Casino Growth role. Mention your experience with cross-functional teams and data-driven decision-making.
Showcase Analytical Skills: Emphasise your analytical abilities by providing examples of how you've used data to influence strategy and drive revenue growth. This is crucial for the role, so be specific about tools and methodologies you've employed.
Highlight Leadership Experience: Since the role involves mentoring a high-performing team, make sure to include examples of your leadership style and successes in managing teams. Discuss how you foster a culture of innovation and ownership.
How to prepare for a job interview at Fanatics, Inc.
✨Understand the iCasino Landscape
Make sure to research the current trends in the iCasino industry, including player behaviour and monetisation strategies. Being knowledgeable about the competitive landscape will help you demonstrate your expertise and strategic thinking during the interview.
✨Showcase Your Analytical Skills
Prepare to discuss how you've used data to drive decision-making in previous roles. Be ready to provide examples of how you've optimised campaigns or revenue strategies based on performance insights, as this is crucial for the role.
✨Highlight Cross-Functional Collaboration
Since the role involves working closely with various teams like Product, CRM, and Marketing, be prepared to share experiences where you've successfully collaborated across departments. This will show your ability to work in a cross-functional environment.
✨Demonstrate Leadership Qualities
As a Director, you'll need to mentor and manage a team. Think of examples that showcase your leadership style, how you've fostered a culture of innovation, and how you've driven your team towards achieving ambitious goals.
