Sales & Breeding Advisor
Sales & Breeding Advisor

Sales & Breeding Advisor

Craigavon Full-Time 36000 - 60000 £ / year (est.) No home office possible
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At a Glance

  • Tasks: Engage with farmers, providing expert breeding advice and tailored genetic solutions.
  • Company: Join ABS, a global leader in bovine genetics and agricultural innovation.
  • Benefits: Enjoy 25 days holiday, a pension scheme, health cashback, and career development opportunities.
  • Why this job: Be part of a mission to sustainably nourish the world while driving innovation in agriculture.
  • Qualifications: A passion for agriculture and sales experience is preferred; strong communication skills are essential.
  • Other info: Work independently across Northern Ireland with a focus on customer relationships.

The predicted salary is between 36000 - 60000 £ per year.

Role Overview
We are seeking a Sales and Breeding Advisor who is passionate about agriculture, understands the value of genetic progress, and thrives in a customer-facing, field-based sales environment.
You will be the key point of contact for our customers across Northern Ireland.
You will work directly with progressive farmers, offering tailored genetic solutions and expert breeding advice to help them achieve measurable improvements in herd performance and profitability.
Be part of a team driving innovation and transformation in the agricultural sector through cutting-edge genetics and customer-centric service.
You Will

  • Serve as the primary advisor for customers, ensuring optimal product and service recommendations to drive genetic gains and farm profitability.
  • Identify and pursue new opportunities through strategic prospecting and lead generation.
  • Deliver exceptional account management to maintain strong, long-term relationships with customers.
  • Manage your own schedule and customer visits, ensuring consistent field presence across your territory.
  • Stay informed on industry trends, biotech innovations, and breeding technologies to support customer success.

Requirements

  • Background or strong interest in dairy farming, breeding, or animal genetics.
  • Proven sales experience in agriculture, biotech, or a related field preferred-but we welcome applicants from other sectors who bring strong consultative selling skills and a passion for the industry.
  • Excellent interpersonal and communication skills.
  • Self-motivated, organised, and capable of working independently.
  • Based in and happy to travel around Northern Ireland.
  • Full UK driving license required.

Business Overview
ABS – is the world-leading provider of bovine genetics, reproductive services, technologies and udder care products. Marketed in more than 70 countries, ABS has been at the forefront of animal genetics and technology since its founding in 1941. We are uniquely positioned as a global player with a dedicated R&D function and an international distribution network.
We breed and distribute the genes of the world\’s best bulls, scientifically selecting livestock to increase the profitability of our customers who are some of the world\’s biggest farmers and food producers.
IntelliGen Technologies is the technology within ABS that develops sexed bovine genetics that helps customers maximize their profitability and reach their end goals in a fast and efficient manner.
We were born to challenge standards. Since the beginning, innovation has been part of our DNA. From co-development of the first semen tank, to the recent ground-breaking launch of our innovative Sexcel® sexed genetics product, we have made our mark in the bovine genetics industry.
Genus is an agricultural biotechnology pioneer. We are a global FTSE 250 company, headquartered in the UK, and listed on the London Stock Exchange. Genus PLC has a presence in over 70 countries and a global workforce of over 3,000 employees and growing. We are a worldwide leader in porcine and bovine animal genetics, partnering with farmers to transform how we nourish the world – a mission that is important to a sustainable future.
Our vision is clear: Pioneering animal genetic improvement to sustainably nourish the world.
Our Values

  • Collaborate as One Team
  • Create Value for Customers
  • Innovate with Purpose
  • Never stop improving

DEI
Genus is a place where you can be yourself and be part of a growing global team. We have a culture of respect, openness and fairness for all. Whatever your background, your role or your area of work, you will have the chance to thrive in an environment that inspires, challenges and supports you to succeed.
Tackling climate change:

  • Monitor and identify goals for the reduction of our GHG emissions from our own operations.
  • Drive porcine and bovine genetic improvements which support productivity gains and improve feed efficiency, enabling a reduction in the production of greenhouse gas (GHG) emissions per unit of milk or meat produced
  • Identify facility and other opportunities for reductions in GHG emissions, consistent with our goals
  • Partner and advocate for policies that advance positive climate goals and identified United Nations Sustainable Development Goals (SDGs).

Benefits Overview

  • 25 days holidays + Bank Holidays
  • NFU Pension (7.5% employer contribution)
  • Health Cash back scheme
  • Employee Assistance Program
  • Employee share plan
  • Enhanced maternity leave 12 weeks at full pay followed by 4 weeks at 50% followed by SMP
  • Comprehensive L&D program including career development programs, access to Genus University and Mango (languages)

Equal Employment Opportunities
Genus is an equal opportunity employer. In accordance with anti-discrimination law, it is the purpose of this policy to effectuate these principles and mandates. Genus prohibits discrimination and harassment of any type and affords equal employment opportunities to employees and applicants without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law. Genus conforms to the spirit as well as to the letter of all applicable laws and regulations.
Recruitment Fraud Warning
Genus plc will never ask you to provide fees or payment for computer, software, or other equipment or supplies during the recruitment and/or onboarding process. If you have any questions about your individual application, please contact the Genus Talent Acquisition team at

Sales & Breeding Advisor employer: Genus PLC

Genus is an exceptional employer, offering a dynamic work culture that fosters innovation and collaboration within the agricultural biotechnology sector. With a strong commitment to employee growth through comprehensive learning and development programmes, as well as competitive benefits like a generous pension scheme and enhanced maternity leave, we empower our team members to thrive in their careers. Located in Northern Ireland, you will have the opportunity to engage directly with progressive farmers, making a meaningful impact on the agricultural landscape while enjoying a supportive and inclusive environment.
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Contact Detail:

Genus PLC Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Sales & Breeding Advisor

✨Tip Number 1

Familiarise yourself with the latest trends in animal genetics and breeding technologies. This knowledge will not only help you during interviews but also demonstrate your genuine interest in the field, making you a more attractive candidate.

✨Tip Number 2

Network with professionals in the agricultural sector, especially those involved in dairy farming and genetics. Attend industry events or join relevant online forums to build connections that could lead to valuable insights and potential referrals.

✨Tip Number 3

Prepare to discuss specific examples of how you've successfully managed customer relationships or driven sales in previous roles. Tailoring your experiences to align with the responsibilities of the Sales & Breeding Advisor position will showcase your suitability for the role.

✨Tip Number 4

Demonstrate your self-motivation and organisational skills by outlining how you would manage your schedule and customer visits effectively. Being able to articulate your approach to territory management will highlight your readiness for a field-based role.

We think you need these skills to ace Sales & Breeding Advisor

Strong knowledge of dairy farming and animal genetics
Proven sales experience in agriculture or biotech
Consultative selling skills
Excellent interpersonal and communication skills
Ability to build and maintain long-term customer relationships
Self-motivated and organised
Field-based sales experience
Strategic prospecting and lead generation skills
Understanding of industry trends and biotech innovations
Time management and scheduling skills
Full UK driving license
Adaptability to travel across Northern Ireland

Some tips for your application 🫡

Tailor Your CV: Make sure your CV highlights relevant experience in agriculture, sales, or animal genetics. Use specific examples that demonstrate your consultative selling skills and any achievements in previous roles.

Craft a Compelling Cover Letter: In your cover letter, express your passion for agriculture and how it aligns with the role of Sales & Breeding Advisor. Mention your understanding of genetic progress and how you can contribute to customer success.

Showcase Your Interpersonal Skills: Since this role involves customer interaction, emphasise your excellent communication and relationship-building skills. Provide examples of how you've successfully managed client relationships in the past.

Research the Company: Familiarise yourself with Genus and its values. Understanding their mission and recent innovations will help you tailor your application and show that you're genuinely interested in being part of their team.

How to prepare for a job interview at Genus PLC

✨Show Your Passion for Agriculture

Make sure to express your enthusiasm for agriculture and animal genetics during the interview. Share any relevant experiences or projects that highlight your interest in the field, as this role requires a genuine passion for helping farmers improve their herd performance.

✨Demonstrate Consultative Selling Skills

Prepare to discuss your previous sales experiences, especially those that involved consultative selling. Highlight how you identified customer needs and tailored solutions to meet those needs, as this is crucial for building long-term relationships with clients.

✨Stay Informed on Industry Trends

Research current trends in dairy farming, breeding technologies, and biotech innovations before the interview. Being knowledgeable about the latest advancements will show your commitment to staying updated and your ability to provide valuable insights to customers.

✨Prepare Questions for the Interviewers

Have a list of thoughtful questions ready to ask your interviewers. This could include inquiries about the company's approach to innovation in genetics or how they support their sales team. Asking questions demonstrates your interest in the role and helps you assess if the company is the right fit for you.

Sales & Breeding Advisor
Genus PLC

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