Content Editor - North American Markets
Content Editor - North American Markets

Content Editor - North American Markets

Full-Time 28800 - 43200 £ / year (est.) No home office possible
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At a Glance

  • Tasks: Edit, proofread, and publish engaging content for our North American casino site.
  • Company: Join Legend, a leading company in iGaming and sports betting, driving brand growth globally.
  • Benefits: Enjoy flexible work-life balance, annual bonuses, and paid leave during the festive season.
  • Why this job: Be part of a dynamic team, enhance your skills, and contribute to innovative content strategies.
  • Qualifications: Solid writing skills, SEO experience, and a collaborative mindset are essential.
  • Other info: We value diversity and support all applicants throughout the hiring process.

The predicted salary is between 28800 - 43200 £ per year.

Overview

Content Editor – North American Markets – About Legend At Legend, we\’re building next-level player experiences. With 20+ years of proven success we’re the world\’s leading Sports and Gaming marketing company. Our people are our edge.

600+ sharp, ambitious Legends across 22+ countries who move fast, learn quickly and win together. Here growth isn’t a perk, it’s the standard. You’ll stretch, level-up and carve out a career as bold as the products we build. We celebrate wins and create experiences that people talk about for years – for our players & for each other. If you’re ready to shape the future of player experience and enjoy the ride while you do it, this is where you’ll thrive.

The Role

Legend is hiring a Content Editor, reporting directly to our Global Head of SEO & Digital PR. We\’re looking for a Content Editor to craft and optimise high-impact, commercially driven content that fuels growth for a brand new operator within the social casino space.

This role ensures that every page – from acquisition funnels and promotional landing pages to product explainers and evergreen features – is strategically structured, engaging, and aligned with SEO and performance goals.

What you\’ll do

  • Content Editing & Quality Assurance – Review, proofread, and edit commercial and informational content to ensure consistency in tone, style, and brand voice. Guarantee all published content aligns with editorial guidelines, SEO standards, and market regulations.
  • Content Creation & Optimisation – Collaborate with the SEO team to produce and optimise content for key landing pages, promotional campaigns, and product explainers. Craft clear, persuasive copy that enhances visibility, engagement, and conversion across the site.
  • Briefing & Writer Management – Develop detailed briefs for freelance or in-house writers based on keyword data, competitor analysis, and content gaps. Review and refine returned drafts, ensuring each piece meets quality, compliance, and performance requirements.
  • Commercial Content Maintenance (BAU) – Manage ongoing updates to high-value commercial pages, ensuring content remains fresh, accurate, and compliant.
  • Cross-Functional Collaboration – Partner with SEO, Design, Product, and Engineering teams to implement on-page changes, test new formats, and support product launches. Create and manage JIRA tickets for technical and visual content updates.
  • Performance Monitoring & Improvement – Track content performance using SEO and analytics tools. Use insights to identify optimisation opportunities, improve rankings, and refine future briefs.
  • Administrative & Editorial Support – Maintain shared documentation, manage incoming content requests, and contribute to editorial process improvements that streamline production and delivery.

About you

  • Editorial Expertise – Proven experience editing and refining digital content, ideally within the casino, gaming, or entertainment space, with a strong eye for structure, clarity, and tone.
  • Commercial Content Focus – Skilled at producing and editing conversion-driven content for high-value landing pages, promotions, and acquisition funnels within competitive online markets.
  • Quality Assurance & Compliance – Detail-oriented, with a commitment to accuracy, fact-checking, and ensuring content meets regulatory and brand compliance standards in a dynamic iGaming environment.
  • Collaboration & Communication – Works effectively with SEO, Product, Design, and Commercial teams to ensure deadlines are met and campaigns are cohesive.
  • Time Management & Delivery – Thrives under deadlines and can manage multiple projects simultaneously while maintaining editorial quality and consistency.

Additional Information

The Process:

  1. 1st: Initial Chat with Talent Partner (30 minute video interview via Zoom)
  2. 2nd: Interview with 2 of our Content Editors (1 hour video via Zoom)
  3. 3rd: Take home task and presentation – you will be given 3-5 days to complete the task before presenting it back to our Global Head of SEO and SEO specialist (1 hour video via Zoom)

Legend is an Equal Opportunity Employer, but that’s just the start. We believe different perspectives help us grow and achieve more. That’s why we’re dedicated to hiring and developing the most talented and diverse team- which includes individuals with different backgrounds, abilities, identities and experiences. If you require any reasonable adjustments throughout your application process, please speak to your Talent Partner or contact the team ontalent@l1.com, and we\’ll do all we can to support you.

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Content Editor - North American Markets employer: Igbaffiliate

At Legend, we pride ourselves on being an exceptional employer that fosters a vibrant and innovative work culture. As a Content Editor in the North American Markets, you'll enjoy tailored flexibility, ample opportunities for personal and professional growth, and the chance to collaborate with some of the brightest minds in the industry. With competitive benefits, including an annual discretionary bonus and a commitment to diversity, joining our team means unlocking your full potential while contributing to exciting projects in the dynamic iGaming sector.
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Contact Detail:

Igbaffiliate Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Content Editor - North American Markets

✨Tip Number 1

Familiarise yourself with the latest trends in content editing and SEO, especially within the North American market. This knowledge will not only help you during interviews but also demonstrate your commitment to staying updated in a fast-paced industry.

✨Tip Number 2

Showcase your creativity by preparing a portfolio of your best work that highlights your editing skills and understanding of user engagement. Tailor this portfolio to reflect content relevant to iGaming or sports betting to align with Legend's focus.

✨Tip Number 3

During your initial chat with the Talent Partner, be ready to discuss specific examples of how you've used tools like Ahrefs or SemRush in previous roles. This will illustrate your hands-on experience and ability to optimise content effectively.

✨Tip Number 4

Prepare thoughtful questions about Legend's content strategy and team dynamics for your interviews. This shows your genuine interest in the role and helps you assess if the company culture aligns with your values.

We think you need these skills to ace Content Editor - North American Markets

Strong Writing Skills
Proofreading Skills
Attention to Detail
SEO Knowledge
Experience with Content Management Systems
Familiarity with SEO Tools (e.g., Ahrefs, SemRush, SurferSEO)
Content Strategy Development
User Engagement Techniques
Ability to Work Under Deadlines
Self-Motivation
Creative Problem-Solving
Team Collaboration
Adaptability in Fast-Paced Environments
Feedback Reception and Improvement Mindset

Some tips for your application 🫡

Understand the Role: Before applying, make sure to thoroughly read the job description for the Content Editor position. Understand the key responsibilities and required skills, such as editing, proofreading, and SEO experience.

Tailor Your CV: Customise your CV to highlight relevant experience in content editing and SEO. Use specific examples that demonstrate your writing skills and any successful projects you've worked on in the past.

Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for content creation and your understanding of the iGaming industry. Mention how your skills align with Legend's goals and how you can contribute to their content strategy.

Showcase Your Skills: If possible, include links to your previous work or a portfolio that demonstrates your writing and editing capabilities. Highlight any experience with tools like Ahrefs or SemRush, as these are relevant to the role.

How to prepare for a job interview at Igbaffiliate

✨Showcase Your Writing Skills

As a Content Editor, your writing and editing skills are paramount. Prepare samples of your previous work that highlight your ability to craft compelling articles and optimise content for SEO. Be ready to discuss your writing process and how you ensure quality in your edits.

✨Familiarise Yourself with SEO Tools

Since the role involves using tools like Ahrefs, SemRush, and SurferSEO, make sure you have a good understanding of these platforms. Be prepared to discuss how you've used them in past roles to improve content performance and user engagement.

✨Demonstrate Your Team Player Mentality

Legend values collaboration, so be ready to share examples of how you've successfully worked within a team. Highlight instances where you contributed to group projects or helped colleagues achieve their goals, showcasing your friendly and cooperative nature.

✨Prepare for the Take-Home Task

The take-home task is a crucial part of the interview process. Make sure to allocate enough time to complete it thoroughly. Use this opportunity to demonstrate your creativity and problem-solving skills, as well as your ability to adhere to deadlines and quality standards.

Content Editor - North American Markets
Igbaffiliate

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