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- Tasks: Engage with pubs and bars to boost cider sales and brand presence.
- Company: Join Thatchers Cider, a top cider-maker with over a century of heritage.
- Benefits: Enjoy a competitive salary, bonuses, company car, and discounts on cider.
- Why this job: Be part of a dynamic team where every day brings new challenges and opportunities.
- Qualifications: Experience in sales, especially in the on-trade, is essential.
- Other info: Must be based in North West Midlands or Shropshire and have a valid driving license.
The predicted salary is between 28800 - 43200 £ per year.
We have an exciting opportunity for an experienced On-Trade Field Sales Executive to join our proactive and ambitious sales team. This role covers key areas of the North West Midlands & Shropshire. The ideal candidate must be based in and around: South Birmingham, Black Country, or Shropshire, with access to M42, M5 & M6.
This is a full-time, permanent position requiring visits to on-trade premises including pubs & bars to help our customers sell more cider. We seek a motivated and flexible individual to increase the brand presence of our premium ciders.
Who are Thatchers Cider?
Established in 1904 by William John Thatcher, we have grown into one of the top cider-making businesses in the world. Now in our fifth generation of family cider makers, we’re proud of our Somerset roots.
We’ve experienced tremendous growth through industry-leading investments in marketing, people development, innovative technology, and our world-class cider mill. And we’re just getting started.
What are the perks?
- Competitive salary
- Enhanced bonus structure
- Comprehensive benefits including a company car, IT equipment & pension
- Discounts in our cider shop (after all, you’ll need to know just how good our cider is!)
- Thatchers training and development programme
- An exciting opportunity to be part of the Thatchers success story where no two days are the same
What will I be doing?
In this role, you will:
- Grow your territory by identifying new opportunities to increase volume through product distribution within existing and new customers
- Enhance customer and consumer engagement through tours, tastings, events, product placement, and POS
- Build relationships with route-to-market partners and key customers
Occasionally, overnight stays will be required.
What are we looking for?
At Thatchers, we empower our people to manage their territory as if it’s their own business. As a Field Sales Executive, you’ll drive awareness of the Thatchers brand, increasing distribution and availability of our premium ciders. Knowledge of the on-trade is essential.
Our team is action-oriented, adaptable, and resourceful. We have a proven track record of success in a competitive marketplace. We value knowledge, a passion for quality cider, and a commitment to customer satisfaction.
If you have the passion to make an impact and experience in a sales environment within on trade, this role is for you.
What skills do I need?
- Proactive attitude
- Resilience
- Relationship and rapport-building skills
- Presentation and communication skills
- Strong organizational skills and time management
- Analytical and numerate abilities
- Flexibility to meet business needs
- Good IT literacy
- A full, valid driving license
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Field Sales Executive - On Trade (North West Midlands & Shropshire) employer: Thatchers Cider Company Ltd
Contact Detail:
Thatchers Cider Company Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Field Sales Executive - On Trade (North West Midlands & Shropshire)
✨Tip Number 1
Familiarise yourself with the Thatchers brand and its products. Understanding their history, values, and unique selling points will help you engage more effectively with potential customers and demonstrate your genuine interest in the role.
✨Tip Number 2
Network within the on-trade sector in your area. Attend local events, join relevant groups, and connect with industry professionals to build relationships that could lead to opportunities and insights about the market.
✨Tip Number 3
Prepare to showcase your sales achievements and strategies during the interview. Be ready to discuss specific examples of how you've successfully increased product distribution or built customer relationships in previous roles.
✨Tip Number 4
Demonstrate your adaptability and resourcefulness by sharing experiences where you've overcome challenges in a sales environment. This will highlight your ability to thrive in a dynamic role like the Field Sales Executive position.
We think you need these skills to ace Field Sales Executive - On Trade (North West Midlands & Shropshire)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in field sales, particularly within the on-trade sector. Emphasise any achievements that demonstrate your ability to grow territories and build customer relationships.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for cider and your understanding of the Thatchers brand. Mention specific skills that align with the job description, such as relationship building and adaptability.
Showcase Relevant Experience: In your application, provide examples of how you've successfully increased product distribution or engaged customers in previous roles. Use metrics where possible to quantify your success.
Highlight Your Local Knowledge: Since the role requires knowledge of the North West Midlands & Shropshire area, mention any local connections or insights you have that could benefit Thatchers Cider in this position.
How to prepare for a job interview at Thatchers Cider Company Ltd
✨Know Your Cider
Familiarise yourself with Thatchers' range of ciders and their unique selling points. Be prepared to discuss how you can promote these products effectively in on-trade settings like pubs and bars.
✨Demonstrate Your Sales Experience
Highlight your previous experience in field sales, especially within the on-trade sector. Share specific examples of how you've successfully increased brand presence or sales volume in your past roles.
✨Showcase Relationship Building Skills
Prepare to discuss how you build and maintain relationships with customers and partners. Think of examples where your rapport-building skills have led to successful outcomes in your previous positions.
✨Be Ready for Scenario Questions
Expect questions that assess your problem-solving abilities and adaptability. Prepare scenarios where you've had to think on your feet or adapt your strategy to meet customer needs in a dynamic environment.
