At a Glance
- Tasks: Lead digital marketing strategies and student recruitment campaigns for a top university.
- Company: Join a prestigious university committed to excellence in education and innovation.
- Benefits: Enjoy flexible working arrangements and the chance to make a real impact.
- Why this job: Be part of a dynamic team shaping the future of student recruitment in higher education.
- Qualifications: Proven experience in digital marketing, especially in the higher education sector is essential.
- Other info: This is a two-month contract with potential for future opportunities.
I\’m currently partnering with an outstanding university to find a Digital Marketing & Communications Manager for a two-month contract.
Experience required:
- Develop and implement comprehensive digital marketing and communications strategies aligned with institutional goals.
- Lead the planning, execution, and optimisation of student recruitment campaigns across various digital channels.
- Manage digital advertising efforts, including PPC and display campaigns, to maximise reach and ROI.
- Proven experience as a Digital Marketing & Communications Manager, ideally within the higher education sector.
- Demonstrable success in planning and executing effective student recruitment campaigns.
- Strong understanding of SEO, SEM, social media marketing, email marketing, and web analytics.
- An analytical mindset with the ability to interpret data and make data-driven decisions.
If interested, please apply now!
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Digital Marketing & Communications Manager employer: Burman Recruitment
Contact Detail:
Burman Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing & Communications Manager
✨Tip Number 1
Familiarise yourself with the latest trends in digital marketing, especially within the higher education sector. This will not only help you understand the landscape but also allow you to speak confidently about how you can contribute to the university's goals during any discussions.
✨Tip Number 2
Network with professionals in the higher education marketing field. Attend relevant webinars or local meetups to connect with others who may have insights or even referrals for the position. Building these relationships can give you an edge in the application process.
✨Tip Number 3
Prepare to discuss specific campaigns you've managed in the past, particularly those that involved student recruitment. Be ready to share metrics and outcomes that demonstrate your success, as this will showcase your ability to drive results in a similar role.
✨Tip Number 4
Stay updated on the university's current digital marketing efforts and any recent changes in their strategy. This knowledge will allow you to tailor your approach and show how you can enhance their existing initiatives, making you a more attractive candidate.
We think you need these skills to ace Digital Marketing & Communications Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital marketing and communications, especially within the higher education sector. Use specific examples of campaigns you've led and their outcomes.
Craft a Compelling Cover Letter: In your cover letter, explain why you're passionate about digital marketing in education. Mention your understanding of SEO, SEM, and other relevant skills, and how they align with the university's goals.
Showcase Your Analytical Skills: Provide examples of how you've used data to drive decisions in past roles. Highlight any tools or methodologies you’ve employed to measure campaign success and optimise strategies.
Proofread Your Application: Before submitting, carefully proofread your application for any spelling or grammatical errors. A polished application reflects your attention to detail, which is crucial in marketing roles.
How to prepare for a job interview at Burman Recruitment
✨Showcase Your Experience
Be prepared to discuss your previous roles in digital marketing and communications, especially within the higher education sector. Highlight specific campaigns you've led, focusing on your strategies and the results achieved.
✨Demonstrate Analytical Skills
Since the role requires an analytical mindset, come ready to discuss how you've used data to inform your decisions. Bring examples of how you've interpreted web analytics or campaign performance metrics to optimise strategies.
✨Familiarise Yourself with Their Goals
Research the university's mission and current marketing efforts. Understanding their institutional goals will allow you to tailor your responses and demonstrate how your skills can align with their objectives.
✨Prepare for Scenario Questions
Expect questions that ask how you would handle specific situations, such as a poorly performing campaign or a sudden change in recruitment targets. Think through your problem-solving process and be ready to share relevant examples.