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- Tasks: Lead digital marketing strategies and manage campaigns to generate high-quality leads.
- Company: AFC Industries provides innovative supply chain solutions for manufacturers across diverse industries.
- Benefits: Enjoy flexible spending accounts, health insurance, life insurance, and a competitive salary.
- Why this job: Join a culture of innovation, where your ideas can directly impact the company's success.
- Qualifications: Bachelor's degree and 4+ years in digital marketing; HubSpot experience is essential.
- Other info: This is a full-time, mid-senior level role with opportunities for growth.
The predicted salary is between 80000 - 120000 ÂŁ per year.
Join to apply for the Demand Generation Manager role at AFC Industries
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Join to apply for the Demand Generation Manager role at AFC Industries
AFC Industries is a dynamic organization dedicated to providing supply chain management solutions for fasteners and assembly components to original equipment manufacturers, assembly plants, and other users of these products.
We support a diverse industry base of manufacturers across a broad range of industries. Our experienced team has a proven track record of helping manufacturers and assemblers reduce cost, improve quality, and increase efficiency.
We are A Company Culture Devoted to Innovation & Improvement
AFC provides localized expertise to customers in particular industries and geographies. We don\’t have a traditional hierarchical management structure where everyone simply \”reports up.\” Instead, our company is made up of on-the-ground experts operating in an entrepreneurial fashion with the backing and support of an enterprise-grade organization.
Sharing cultural values breeds consistency and quality throughout our organization. Collectively, we are committed to a simple management approach, which influences our company culture and our management style.
About the Role:
AFC Industries is seeking a Demand Generation Manager to lead digital strategy and marketing automation efforts aimed at driving high-quality inbound leads. This is a hands-on role responsible for managing our website, paid digital programs, SEO initiatives, and marketing automation through HubSpot — with a focus on building, nurturing, and converting a steady flow of opportunities for the sales team.
The ideal candidate is a builder — someone who can move from strategy to execution quickly, track results clearly, and adjust based on real-world data.
Key Responsibilities:
Digital Campaign Management
- Own AFC’s digital marketing strategy across website, paid media (Google Ads, LinkedIn Ads), SEO, and social platforms.
- Create and manage lead-generation campaigns focused on filling the sales funnel with qualified prospects.
- Manage PPC budgets, targeting, A/B testing, and optimization for best ROI.
Lead Generation & Marketing Automation (HubSpot Management)
- Design high-converting programs that drive marketing-qualified leads and fast-track sales conversations.
- Build, manage, and optimize marketing workflows, email campaigns, and customer journeys.
- Optimize content, landing pages, and forms for conversions.
- Implement lead scoring, routing, and handoff processes in collaboration with sales.
Website Management
- Oversee day-to-day management and improvements of AFCInd.com and affiliated brand pages.
- Build landing pages, optimize content for SEO, and implement lead capture strategies.
Analytics and Reporting
- Own digital marketing KPIs, dashboards, and reports.
- Provide insights on campaign performance, lead volume, pipeline contribution, and recommendations for improvement.
- Continuously bring bold, creative ideas to life—experimenting with new formats, messaging angles, and channel approaches.
- Partner closely with Sales to ensure campaign alignment with the buyer’s journey and sales motions Work closely with content, sales, and operations teams to align messaging, target markets, and lead handoff processes.
- Coordinate with outside vendors for specialized support (SEO agencies, freelance content writers, etc.).
Key Qualifications:
- Bachelor’s degree in Marketing, Business, Communications, or related field.
- 4+ years of experience in digital marketing and/or marketing automation roles.
- Strong hands-on experience with HubSpot (Marketing Hub required, Sales Hub a plus), ZoomInfo and similar platforms.
- Proficient with Google Ads, LinkedIn Campaign Manager, SEO tools (Google Analytics, SEMrush, etc.).
- Experience managing B2B websites (preferably HubSpot CMS).
- Strong analytical skills with an ability to interpret and act on marketing performance data.
Preferred Skills:
- Background in industrial, manufacturing, or distribution sectors preferred but not required.
- Experience with graphic design tools like Canva or Adobe Creative Suite a plus.
- Familiarity with CRM systems (like HubSpot Sales Hub).
- 401(k)
- 401(k) matching
- Flexible spending account
- Health insurance
- Life insurance
- Paid time off
- Vision insurance
Base Salary target is 95-120k
We are an AA/EEO/Veterans/Disabled employer.
Seniority level
-
Seniority level
Mid-Senior level
Employment type
-
Employment type
Full-time
Job function
-
Job function
Marketing and Sales
-
Industries
Transportation, Logistics, Supply Chain and Storage
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Demand Generation Manager employer: Afcind
Contact Detail:
Afcind Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Demand Generation Manager
✨Tip Number 1
Familiarise yourself with AFC Industries' products and services. Understanding their supply chain management solutions will help you tailor your conversations and demonstrate your genuine interest in the role.
✨Tip Number 2
Showcase your hands-on experience with HubSpot and other digital marketing tools during networking opportunities. Being able to discuss specific campaigns or strategies you've implemented can set you apart from other candidates.
✨Tip Number 3
Connect with current employees on LinkedIn to gain insights into the company culture and expectations for the Demand Generation Manager role. This can also help you build a rapport that may benefit your application.
✨Tip Number 4
Prepare to discuss your analytical skills and how you've used data to drive marketing decisions in previous roles. Be ready to provide examples of how you've optimised campaigns based on performance metrics.
We think you need these skills to ace Demand Generation Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital marketing and marketing automation. Focus on your hands-on experience with HubSpot and any successful campaigns you've managed.
Craft a Compelling Cover Letter: In your cover letter, express your passion for driving high-quality inbound leads and your ability to move from strategy to execution. Mention specific examples of how you've optimised campaigns in the past.
Showcase Analytical Skills: Since the role requires strong analytical skills, include examples of how you've interpreted marketing performance data to make informed decisions. Highlight any KPIs you've successfully managed.
Demonstrate Cultural Fit: AFC Industries values innovation and improvement. In your application, mention how your personal values align with their company culture and provide examples of how you've contributed to a positive team environment.
How to prepare for a job interview at Afcind
✨Know Your Digital Marketing Strategies
Familiarise yourself with the latest trends in digital marketing, especially those relevant to lead generation and automation. Be prepared to discuss your experience with tools like HubSpot, Google Ads, and SEO strategies, as these will be crucial for the role.
✨Showcase Your Analytical Skills
AFC Industries values data-driven decision-making. Be ready to share examples of how you've used analytics to improve campaign performance or optimise marketing workflows. Highlight specific metrics you've tracked and the impact of your actions.
✨Demonstrate Your Hands-On Experience
This role requires a builder who can move from strategy to execution. Prepare to discuss specific projects where you managed digital campaigns or marketing automation processes. Use concrete examples to illustrate your ability to take initiative and drive results.
✨Align with Company Culture
AFC Industries has a unique company culture that emphasises innovation and collaboration. Research their values and think about how your personal work style aligns with their entrepreneurial approach. Be ready to discuss how you can contribute to their culture of improvement.
