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- Tasks: Lead a team to enhance SEO strategies and drive organic traffic growth.
- Company: Join Expedia Group, a leader in global travel technology and solutions.
- Benefits: Enjoy travel perks, flexible work options, generous time-off, and career development resources.
- Why this job: Shape the future of travel while working in a diverse and inclusive culture.
- Qualifications: 10+ years in product management with strong SEO and leadership experience required.
- Other info: Recognised as a Best Place to Work by Glassdoor in 2024.
The predicted salary is between 60000 - 84000 £ per year.
Expedia Group brands power global travel for everyone, everywhere. We design cutting-edge tech to make travel smoother and more memorable, and we create groundbreaking solutions for our partners. Our diverse, vibrant, and welcoming community is essential in driving our success.
Why Join Us?
To shape the future of travel, people must come first. Guided by our Values and Leadership Agreements, we foster an open culture where everyone belongs, differences are celebrated and know that when one of us wins, we all win.
We provide a full benefits package, including exciting travel perks, generous time-off, parental leave, a flexible work model (with some pretty cool offices), and career development resources, all to fuel our employees\’ passion for travel and ensure a rewarding career journey. We’re building a more open world. Join us.
Introduction to the team:
We create and deliver an aligned, dedicated marketing strategy to fuel each Expedia Group brand\’s success. Since our travelers interact with us through our brands, we have a brand focus in our marketing, while leveraging the scale and efficiency we’ve built in functional expertise.
Expedia Group is seeking a Director of Product Management to drive our SEO/Organic Search product team within the Marketing organization. In this high-impact role, you will manage a team of product managers focused on driving organic traffic acquisition across traditional search engines and emerging answer engines (AI search). Your work will shape how millions of travelers discover Expedia Group brands, leveraging deep search expertise, scalable content solutions, and platform capabilities to improve performance and relevance.
You’ll bring a strong SEO/Search product mindset, technical depth in content systems and data-driven platforms, and a passion for solving visibility and discovery challenges. You will collaborate closely with partners in Engineering, ML, Analytics, UX, and SEO Strategy to deliver search-centric solutions at scale.
In this role, you will:
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Lead SEO Product Strategy: Own and evolve the product strategy for Organic Search across Expedia Group brands while aligning closely with Marketing, Landing Page Product, Engineering, and Data Science teams.
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Manage a High-Performing Team: Guide a team of product managers in developing solutions that improve organic visibility and drive non-paid traffic growth.
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Innovate Across Search Surfaces: Build and scale SEO experiences across traditional landing pages and new surfaces including answer engines, GenAI modules, and dynamic content formats.
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Drive Experimentation: Foster a test-and-learn culture, designing experiments to identify winning structures, formats, and features that enhance search performance.
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Optimize for Performance: Establish data-driven frameworks to prioritize opportunities, set KPIs, and drive measurable growth in organic traffic and traveler engagement.
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Collaborate Cross-Functionally: Act as the connective tissue across SEO Strategy, Content, Engineering, Analytics, and Partner Teams to deliver cohesive and scalable solutions.
Experience and qualifications:
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10+ years of product management or similar experience with a strong track record in Search Marketing, content platforms, or growth-related product roles
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Proven leadership in managing product teams and influencing across large, matrixed organizations
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Deep understanding of SEO fundamentals; including crawlability, indexation, internal linking, metadata, query mapping, and scalable content systems
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Strong data literacy and ablility to explore and interpret SEO performance data via tools like Querybook, Tableau, or SQL to make informed decisions
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Skilled at balancing speed and rigor, especially in testing and iteration environments
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Capable of business case framing—quantifying traffic and ROI opportunities to influence stakeholders and prioritize investments
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Familiarity with content experience design, and how tone, traveler intent, and structure influence organic performance
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Effective communicator and cross-functional partner, able to rally teams around a vision and drive coordinated execution
The total cash range for this position in Seattle is $224,000.00 to $313,500.00. Employees in this role have the potential to increase their pay up to $358,500.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role.
Starting pay for this role will vary based on multiple factors, including location, available budget, and an individual’s knowledge, skills, and experience. Pay ranges may be modified in the future.
Expedia Group is proud to offer a wide range of benefits to support employees and their families, including medical/dental/vision, paid time off, and an Employee Assistance Program. To fuel each employee’s passion for travel, we offer a wellness & travel reimbursement, travel discounts, and an International Airlines Travel Agent ( IATAN ) membership. View our full list of benefits .
Accommodation requests
If you need assistance with any part of the application or recruiting process due to a disability, or other physical or mental health conditions, please reach out to our Recruiting Accommodations Team through the Accommodation Request .
We are proud to be named as a Best Place to Work on Glassdoor in 2024 and be recognized for award-winning culture by organizations like Forbes, TIME, Disability:IN, and others.
Expedia Group\’s family of brands includes: Brand Expedia, Hotels.com, Expedia Partner Solutions, Vrbo, trivago, Orbitz, Travelocity, Hotwire, Wotif, ebookers, CheapTickets, Expedia Group Media Solutions, Expedia Local Expert, CarRentals.com, and Expedia Cruises. 2024 Expedia, Inc. All rights reserved. Trademarks and logos are the property of their respective owners. CST: 2029030-50
Employment opportunities and job offers at Expedia Group will always come from Expedia Group’s Talent Acquisition and hiring teams. Never provide sensitive, personal information to someone unless you’re confident who the recipient is. Expedia Group does not extend job offers via email or any other messaging tools to individuals with whom we have not made prior contact. Our email domain is @expediagroup.com. The official website to find and apply for job openings at Expedia Group is careers.expediagroup.com/jobs .
Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. This employer participates in E-Verify. The employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employee\’s I-9 to confirm work authorization. #J-18808-Ljbffr
Director, Product Management (Organic Search) employer: Expedia, Inc.
Contact Detail:
Expedia, Inc. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Director, Product Management (Organic Search)
✨Tip Number 1
Familiarise yourself with the latest trends in SEO and organic search. Understanding how AI search engines are evolving will give you an edge, as this role focuses on driving traffic through both traditional and emerging platforms.
✨Tip Number 2
Network with professionals in the travel and tech industries. Attend relevant conferences or webinars to connect with others who share your interests in product management and SEO, which can lead to valuable insights and potential referrals.
✨Tip Number 3
Showcase your leadership skills by discussing past experiences where you've successfully managed teams or projects. Highlighting your ability to influence across large organisations will resonate well with the hiring team at Expedia Group.
✨Tip Number 4
Prepare to discuss data-driven decision-making. Be ready to explain how you've used tools like Tableau or SQL to analyse SEO performance data and how those insights have shaped your product strategies in previous roles.
We think you need these skills to ace Director, Product Management (Organic Search)
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and qualifications for the Director of Product Management position. Tailor your application to highlight relevant experience in SEO and product management.
Craft a Compelling CV: Your CV should clearly showcase your 10+ years of experience in product management, particularly in Search Marketing. Use specific metrics to demonstrate your impact in previous roles, such as traffic growth or successful project outcomes.
Write a Strong Cover Letter: In your cover letter, express your passion for travel and how your skills align with Expedia Group's mission. Highlight your leadership experience and ability to drive cross-functional collaboration, as these are key aspects of the role.
Showcase Your Data Skills: Since the role requires strong data literacy, include examples of how you've used data tools like Tableau or SQL to inform decisions in past projects. This will demonstrate your capability to optimise performance based on data-driven insights.
How to prepare for a job interview at Expedia, Inc.
✨Showcase Your SEO Expertise
As a Director of Product Management for Organic Search, it's crucial to demonstrate your deep understanding of SEO fundamentals. Be prepared to discuss specific strategies you've implemented in the past, such as improving crawlability and indexation, and how these have positively impacted organic traffic.
✨Highlight Leadership Experience
This role requires managing a high-performing team, so share examples of your leadership style and how you've successfully guided product managers in previous roles. Discuss how you foster collaboration and innovation within your teams to drive results.
✨Emphasise Data-Driven Decision Making
Given the importance of data literacy in this position, be ready to talk about how you've used tools like Tableau or SQL to analyse SEO performance data. Provide examples of how your insights led to actionable strategies that improved performance and engagement.
✨Prepare for Cross-Functional Collaboration
Collaboration is key in this role, so think of instances where you've worked closely with engineering, analytics, or content teams. Be prepared to discuss how you effectively communicated your vision and rallied different teams around a common goal.
