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- Tasks: Lead DTC growth strategies and manage marketing agencies for a men care brand.
- Company: Join an innovative company aiming to dominate the DTC market with a focus on ecommerce.
- Benefits: Enjoy 35 days annual leave, flexible working hours, and private medical care.
- Why this job: Make a real impact in a collaborative environment while learning from industry experts.
- Qualifications: Strong experience in DTC growth, agency collaboration, and familiarity with key digital platforms.
- Other info: Work from a London office at least 5 days a month.
The predicted salary is between 48000 - 84000 £ per year.
Our client is an innovative company, committed to significantly increasing Direct-to-Consumer (DTC) sales with a focus on ecommerce, TikTok, and Amazon platforms. They are on a mission to become a DTC leader and are poised for rapid expansion.
We are in search of a dynamic Head of Growth to spearhead our DTC strategy. You will play a crucial role in managing and coordinating our existing marketing agencies and be responsible for shaping the future growth roadmap as our presence in the market expands. This position reports directly to the CMO and involves collaboration with leadership in branding, sales, and product development.
What you\’ll do…
- Paid Media & Digital Advertising: Execute and optimize campaigns across platforms like Meta Ads and Google Ads to enhance customer acquisition and sales growth. Collaborate to refine attribution modeling.
- CRM & Retention Marketing: Develop CRM strategies via Klaviyo, aiming to maximize retention, repeat purchases, and customer lifetime value through lifecycle marketing.
- Amazon Sales & Marketplace Growth: Lead advertising and promotional strategies on Amazon, optimizing storefront and listings, and expanding our market both locally and internationally on platforms like Amazon and TikTok Shop.
- Affiliate & Influencer Partnerships: Cultivate partnerships to drive cost-effective acquisition and work with influencers to bolster brand growth, particularly on TikTok and Instagram.
- Function Leadership: Define the structure of the Growth Function and collaborate with creatives to produce community-focused content.
Who you are…
- You possess strong commercial acumen and a proven track record in DTC growth, particularly through agency collaboration.
- Experienced with platforms like Shopify, GA4, Klaviyo, Meta Ads, and Amazon sales.
- Skilled in managing multiple marketing agencies towards unified goals and leveraging CRM tools for customer engagement.
Salary: £60,000 to £70,000 DOE
Logistics:Access to a London office where we would like you in a minimum of 5 days a month
What else?
35 days annual leave including bank holidays
Flexible working – core working hours 10-4pm.
Private medical care
Mentoring/counselling provided
Why join them?
- Be part of an exciting journey as we scale our brand globally.
- Learn from an experienced entrepreneurial FMCG focused team.
- Opportunity to make a significant impact on the success of the business.
- Collaborative and innovative work environment.
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Head of Growth (D2C & Ecom) - Men care brand employer: Up World
Contact Detail:
Up World Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Growth (D2C & Ecom) - Men care brand
✨Tip Number 1
Familiarise yourself with the latest trends in DTC and ecommerce, especially on platforms like TikTok and Amazon. Understanding what works in these spaces will help you speak confidently about strategies during interviews.
✨Tip Number 2
Network with professionals in the DTC and ecommerce sectors. Attend industry events or webinars to connect with potential colleagues and learn from their experiences, which can give you insights that are valuable for your application.
✨Tip Number 3
Showcase your knowledge of CRM tools like Klaviyo and your experience with digital advertising platforms. Be prepared to discuss specific campaigns you've managed and the results achieved, as this will demonstrate your hands-on expertise.
✨Tip Number 4
Research the company’s current marketing strategies and identify areas for improvement. Presenting your ideas on how to enhance their growth roadmap can set you apart as a proactive candidate who is genuinely interested in their success.
We think you need these skills to ace Head of Growth (D2C & Ecom) - Men care brand
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in DTC growth and ecommerce. Focus on specific achievements related to managing marketing agencies and optimising campaigns on platforms like Meta Ads and Google Ads.
Craft a Compelling Cover Letter: In your cover letter, express your passion for the men care brand and outline how your skills align with their mission. Mention your experience with CRM tools like Klaviyo and your success in driving customer retention.
Showcase Relevant Experience: When detailing your work history, emphasise your roles that involved collaboration with leadership in branding, sales, and product development. Highlight any specific projects that demonstrate your ability to lead growth strategies.
Prepare for Interviews: Anticipate questions about your approach to managing multiple marketing agencies and your strategies for leveraging influencer partnerships. Be ready to discuss your vision for the future growth of the brand.
How to prepare for a job interview at Up World
✨Showcase Your DTC Expertise
Make sure to highlight your experience in Direct-to-Consumer growth during the interview. Discuss specific campaigns you've led and the results achieved, especially on platforms like TikTok and Amazon.
✨Demonstrate Agency Collaboration Skills
Since this role involves managing multiple marketing agencies, be prepared to share examples of how you've successfully collaborated with agencies in the past. Emphasise your ability to align their goals with the company's vision.
✨Familiarise Yourself with Key Tools
Brush up on your knowledge of tools like Klaviyo, GA4, and Meta Ads. Be ready to discuss how you've used these platforms to drive customer engagement and sales growth in previous roles.
✨Prepare for Strategic Discussions
Expect to engage in conversations about growth strategies and market expansion. Think about innovative ideas you could bring to the table and how you would approach building partnerships with influencers and affiliates.
