CRM & Lifecycle Marketing Expert

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At Honda we embrace inclusion in our various policies, so whilst our contracts state that the hours are as required to fulfil the role with a minimum of 35 hours per week, we offer flexibility for when you work. The regular office hours are 08:00 – 16:00 Monday to Thursday with a half hour lunch break & 08:00 – 13:00 on a Friday. However, we offer flexibility of when you work with our daily flex-time start of between 07:00 and 11:00 providing that there is no business requirement.

Whilst there is no contractual right to work from home, the flexibility we offer is that you can request to work from home 2 days per week, again providing there is no business requirement to attend the office.

Role:
The CRM & Lifecycle Marketing Expert plays a key role in Honda’s transformation to a Futureproof & Profitable Sales Model, centred on the Customer, Built Once for Europe, and Delivered Seamlessly Across Retail & Digital Environments.

Sitting within the newly formed Customer Engagement Division, this role is focused on enabling timely, targeted campaigns that turn interest into action, driving sales performance through personalised journeys based on real behaviour and intent. The core objective is to lead the rollout of Marketing Cloud Customer Relationship Management (CRM) across Europe, replacing legacy systems with a shared, modular framework. This structure will support brand-consistent, always-on journeys (e.g. welcome, reactivation, post-sale), while allowing markets to adapt content for local language, tone, offers, and context. CRM must be commercially driven, delivering measurable uplift in conversion, retention, and marketing ROI.

Initially, this person will focus on working closely with the Customer Data Platform (CDP) team to define the data inputs and architectural foundations required for CRM activation. This will be a critical dependency for successful rollout. In parallel, they will lead on consent strategy; a vital enabler of compliant, high-impact engagement. This includes collaborating with Legal, Risk, and Data Privacy functions to ensure GDPR compliance and championing best-practice consent capture across all touchpoints.

The CRM & Lifecycle Marketing Expert will also manage a role that is responsible for building both pre-sale and post-sale journeys that grow customer relationships, improve conversion, and increase lifetime value.

Main Responsibilities:

• Lead the European rollout of Marketing Cloud CRM, replacing legacy systems and enabling cross-market campaign orchestration.
• Design a shared CRM framework with core journeys for consistency and campaign-level flexibility for local relevance.
• Drive sales impact through CRM improving conversion, retention, and ROI across divisions and lifecycle stages.
• Work with CDP and architecture teams to define CRM data needs and ensure technical enablement and readiness.
• Own consent strategy collaborating with Legal, Risk, and Data Privacy to ensure GDPR compliance and drive best-in-class consent capture across the ecosystem.
• Align CRM journey logic with divisional lifecycle and product needs, while maintaining a consistent structural framework.
• Manage the role that is responsible for ensuring joined-up planning and delivery across pre-sale and post-sale journeys.
• Own business case development, success metrics, and performance tracking across markets.

Qualifications, skills and experience:
Required

• Strong background in CRM, marketing automation, or lifecycle campaign management ideally in a European or multi-market context.
• Proven experience delivering Salesforce Marketing Cloud (or equivalent) at scale and from scratch.
• Experience with data-led campaign design and supporting architectural development.
• Demonstrated ability to drive commercial outcomes including conversion uplift, retention improvement, and reduced marketing waste.
• Sound knowledge of GDPR and consent management across the European landscape, with experience working alongside Legal and Risk teams.
• Strategic thinker with hands-on delivery skills able to build frameworks, guide adoption, and lead change.
• Strong communicator confident influencing cross-functional teams across Divisions, IT, Legal, Data, and Commercial.
• Understanding of high-consideration customer journeys.
• Experience setting up or leading a new function or capability within a complex organisation.

Honda is committed to the principle of equal opportunity in the workplace for all employees, temporary workers, contractors, applicants and visitors. Honda also encourages respect for the individual differences and talents of others while making full use of one\’s own abilities, based on Honda\’s philosophy of respect for the individual.

At Honda, we value and celebrate diversity and are committed to being a fair, non-discriminatory company that promotes and welcomes the uniqueness and differences of people around the world. We recognise that a diverse workforce allows for different ideas and perspectives, and we encourage everyone to share them. We strive to foster a culture of belonging that is consistent with Honda\’s core values and lived out in the way we work and respect each other. For us at Honda, diversifying our workforce means increasing its overall strength by providing people with equal opportunities – regardless of personal characteristics or previous careers.

This commitment flows directly from the Honda philosophy and the belief that we are all working towards a common goal. Honda recruits, hires, trains and promotes the most qualified/experienced individuals at all levels without regard to race, origin, religion or belief, gender, sexual orientation, age, disability or any other protected characteristic.

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