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- Tasks: Lead product marketing initiatives and manage the product lifecycle in the cooking category.
- Company: Join a dynamic team at Beko Europe, a leader in innovative kitchen solutions.
- Benefits: Enjoy a collaborative work environment with opportunities for professional growth and development.
- Why this job: Make an impact by shaping products that resonate with customers and drive business success.
- Qualifications: Degree in Engineering or Business, plus 5 years of product marketing experience required.
- Other info: Must have the right to work in the UK; no visa sponsorship available.
The predicted salary is between 36000 - 60000 £ per year.
Job Description
JOB TITLE: Product Manager – Cooking Category
REPORTS TO: Senior Product Manager
Purpose of Role
The Product Manager is responsible for executing the agreed strategy for product marketing initiatives, managing product lifecycle, leading product positioning across our house of brands, ensuring that the product meets customer and business needs and aligning sales & marketing efforts to effectively communicate the value propositions of the company's products. This role will work closely with commercial, other marketing teams, supply chain, factories and regional/global counterparts to ensure the successful product launch, promotion and adoption of products, aligning product initiatives with business goals and market opportunities.
Main Responsibilities
Category Strategy & Vision:
- Support defining a clear category vision aligned with business goals.
- Execute the agreed strategy with senior team to achieve defined business objectives delivering the budgeted net sales focussed on profitable growth.
- Develop and execute a long-term product roadmap in line category marketing vision aligned with business goals.
- Create compelling value propositions & positioning that resonates with target customer.
- Manage the full lifecycle of product portfolio ensuring to create exception customer value proposition, generate long-term competitive advantage and deliver healthy financials
- Lead the category management & support the corporate marketing programmes.
- Leverage analytics to track product performance and iterate accordingly.
Sales Enablement:
- Work closely with sales teams to equip them with all the tools to sell the initiatives.
- Develop and deliver presentations in inspire the company on the new products & initiatives.
- Develop bespoke ranges to suit key retailer needs fostering close collaborative relationships.
- Support content generation all product related marketing comms information.
Market, Customer Insights & Feedback:
- Conduct competitor analysis and mkt. research to identify trends, needs & competitor info.
- Constantly monitor competitive analysis to identify opportunities.
- Use insights to inform product development, positioning, and marketing strategies.
- Monitor customer feedback and product reviews to continuously improve strategies.
- Stay up to date on industry trends and technological advancements.
Financials Efficiency:
- Ensuring SKU efficiency for the entire range.
- Conduct value analysis, product cost engineering projects with central & regional HQ teams and factories.
- Deliver consumer needs & benefits driven products and pricing.
Cross-Functional Collaboration:
- Maintain a strong relationship and values & behaviours based on our Leadership DNA
- Collaborate with the brand, trade, finance, supply chain, executives, central & regional HQ & UK based sales teams to launch products & programmes effectively & efficiently.
- Maintain a strong, influential & direct link with central & regional HQ teams and factories.
Any other duties as requested by line Manager, Head of Product Marketing and other Executives
Job Specifications
- Degree in Engineering (or Business-related subject)
- Diploma in Marketing (or equivalent)
Experience:
- Proven successful experience in a professional high-energy Product Marketing environment Equivalent to at least 5-years’ breadth and depth of experience
- Thorough understanding of the relevant market and a good understanding of the commercial environment and commercial relationships which can be incorporated into product strategies
- UK market knowledge and cooking category is preferred
Skills set:
- Creativity combined with excellent analytical skills coupled with attention to detail and advanced problem-solving skills
- Effective interpersonal skills including ability to establish and develop good business relationships
- A good team player – at all levels across the Company
- First class communication (written / spoken) and presentation skills
- A clear understanding of UK consumer behaviour, current and future trends and technologies
- Creativity combined with excellent analytical skills coupled with attention to detail and advanced problem-solving skills
- Good PC skills – esp. MS Outlook, Excel, PowerPoint
Nota Bene: Applicants must possess full and unrestricted Right to Work in the United Kingdom. Please be advised that Beko Europe is unable to offer visa sponsorship for this position.
Product Manager employer: Beko Europe
Contact Detail:
Beko Europe Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Manager
✨Tip Number 1
Familiarise yourself with the cooking category and current market trends. Understanding the specific needs and preferences of UK consumers in this sector will help you stand out during discussions.
✨Tip Number 2
Network with professionals in product management and marketing, especially those with experience in the cooking category. Attend industry events or webinars to make connections that could provide insights or referrals.
✨Tip Number 3
Prepare to discuss your previous experiences in product lifecycle management and how you've successfully launched products. Be ready to share specific examples that demonstrate your ability to drive profitable growth.
✨Tip Number 4
Showcase your analytical skills by being prepared to discuss how you've used data to inform product strategies in the past. Highlight any tools or methodologies you've employed to track product performance.
We think you need these skills to ace Product Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in product management, particularly in the cooking category. Use specific examples that demonstrate your ability to execute product marketing initiatives and manage product lifecycles.
Craft a Compelling Cover Letter: Write a cover letter that clearly outlines your understanding of the role and how your skills align with the company's needs. Mention your experience with market research, competitor analysis, and cross-functional collaboration.
Showcase Analytical Skills: In your application, emphasise your analytical skills and how you've used data to inform product development and marketing strategies. Provide examples of how you've tracked product performance and iterated based on insights.
Highlight Communication Skills: Since effective communication is key for this role, ensure you demonstrate your written and verbal communication skills throughout your application. Include examples of presentations you've delivered or collaborative projects you've led.
How to prepare for a job interview at Beko Europe
✨Understand the Product Lifecycle
Make sure you can discuss the product lifecycle in detail. Be prepared to explain how you would manage a product from conception to launch, and how you would ensure it meets customer needs throughout its life.
✨Showcase Your Analytical Skills
Since the role requires leveraging analytics to track product performance, be ready to share examples of how you've used data to inform product decisions in the past. Highlight any specific tools or methodologies you are familiar with.
✨Demonstrate Cross-Functional Collaboration
This position involves working closely with various teams. Prepare to discuss your experience in collaborating with sales, marketing, and supply chain teams. Share specific examples of successful projects where teamwork was key.
✨Stay Updated on Industry Trends
Research current trends in the cooking category and be ready to discuss them during your interview. Showing that you are knowledgeable about the market will demonstrate your passion for the role and the industry.
