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For Companies At a Glance
- Tasks: Analyse YouTube data to enhance football content and audience engagement.
- Company: Join a fast-growing football media brand with a passionate fanbase in the UK.
- Benefits: Enjoy hybrid/remote work options and a vibrant team culture.
- Why this job: Combine your love for football and data to make a real impact in media.
- Qualifications: Experience in YouTube analytics, a passion for football, and strong communication skills required.
- Other info: SUMO promotes an inclusive hiring process, welcoming diverse applicants.
The predicted salary is between 28800 - 48000 £ per year.
Job Description
Role: YouTube Channel Analyst – Football & Content
Location: London – (Hybrid/Remote)
Type: Permanent | Full-time
The Role
Are you obsessed with YouTube and football? Love diving into data to understand what makes content thrive online? We’re looking for a sharp, analytical mind to join a fast-growing football media brand with one of the most engaged fanbases in the UK.
In this role, you will help a dynamic team turn numbers into narratives, and insights into impact. You’ll work closely with the creators, editors, and production team to improve content performance, grow the audience, and ensure the channel keeps leading from the front.
What You’ll Be Doing
- Owning analytics and reporting across multiple YouTube channels (main, shorts, etc.), tracking what’s working and where to improve.
- Monitoring KPIs like watch time, click-through rate, retention, and engagement to help shape content strategy.
- Offering practical, insight-driven suggestions to editors and production teams to improve performance.
- Helping plan and measure A/B thumbnail testing, publishing times, and format experimentation.
- Creating clear reports for both internal teams and external stakeholders to track progress and growth.
- Keeping an eye on competitor channels and industry trends — always staying one step ahead.
- Working closely with social and marketing teams to understand audience behaviour across platforms.
What We’re Looking For
- A football lover who truly understands the sport, the culture around it, and the fans who live it.
- Proven experience in YouTube channel analytics, ideally in sport, media, or creator-driven brands.
- Deep understanding of YouTube Studio, analytics tools, and content optimisation best practices.
- Comfortable using tools like TubeBuddy, VidIQ, or similar for SEO and performance tracking.
- Confident in interpreting data and communicating insights clearly to creative and production teams.
- Familiarity with other social platforms like TikTok, Instagram, and Shorts is a bonus.
- A proactive mindset, always bringing ideas and questions that drive the channel forward.
SUMO are an equal opportunities employer. We encourage applications regardless of race, religion, ethnicity, sexual orientation, age, disability or gender. As an employment agency, SUMO are fully committed to providing an inclusive and accessible recruitment process for all (both internally and on behalf of our clients).
Thank you for your interest in the above vacancy. Please note – due to the high volume of CVs & applications we receive, we can't always get back to everyone, although we will try our best!
YouTube Channel Analyst - Sports Content employer: SUMO
Contact Detail:
SUMO Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land YouTube Channel Analyst - Sports Content
✨Tip Number 1
Familiarise yourself with the latest trends in football content on YouTube. Watch popular channels and analyse what makes their videos successful. This will help you understand the audience better and give you insights to discuss during interviews.
✨Tip Number 2
Brush up on your data analysis skills, especially with tools like YouTube Studio and TubeBuddy. Being able to demonstrate your proficiency in these tools can set you apart from other candidates and show that you're ready to hit the ground running.
✨Tip Number 3
Engage with the football community on social media platforms. Follow relevant accounts, participate in discussions, and share your insights. This not only builds your network but also shows your passion for the sport and its culture.
✨Tip Number 4
Prepare to discuss specific examples of how you've used analytics to improve content performance in the past. Having concrete examples ready will demonstrate your experience and analytical mindset, making you a strong candidate for the role.
We think you need these skills to ace YouTube Channel Analyst - Sports Content
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and requirements of the YouTube Channel Analyst position. Familiarise yourself with the key performance indicators (KPIs) mentioned in the job description, such as watch time and engagement.
Tailor Your CV: Highlight your relevant experience in YouTube analytics and any familiarity with tools like TubeBuddy or VidIQ. Make sure to showcase your passion for football and how it relates to your analytical skills.
Craft a Compelling Cover Letter: Use your cover letter to express your enthusiasm for both football and data analysis. Share specific examples of how you've used analytics to drive content performance in previous roles, and mention any insights you've gained from monitoring competitor channels.
Showcase Your Analytical Skills: In your application, provide examples of how you've interpreted data to inform content strategies. Discuss any A/B testing you've conducted or reports you've created that led to measurable improvements in performance.
How to prepare for a job interview at SUMO
✨Show Your Passion for Football
Make sure to express your love for football during the interview. Share specific examples of how you engage with the sport, whether it's through watching matches, following teams, or participating in discussions. This will demonstrate that you understand the culture and can connect with the audience.
✨Demonstrate Your Analytical Skills
Be prepared to discuss your experience with YouTube analytics and how you've used data to drive content decisions. Bring examples of KPIs you've monitored and how your insights led to improved performance. This will show that you can turn numbers into actionable strategies.
✨Familiarise Yourself with Tools
Before the interview, brush up on tools like YouTube Studio, TubeBuddy, and VidIQ. Be ready to talk about how you've used these tools in the past to optimise content and track performance. This knowledge will highlight your technical skills and readiness for the role.
✨Stay Ahead of Trends
Research current trends in both football and YouTube content. Be prepared to discuss competitor channels and what makes them successful. Showing that you keep an eye on industry developments will demonstrate your proactive mindset and commitment to driving the channel forward.
