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- Tasks: Lead grocery accounts, develop strategies, and drive growth in a dynamic craft beer brand.
- Company: Join a fast-growing craft beer brand with a cult following and ambitious future plans.
- Benefits: Enjoy a hybrid work model, competitive salary, bonuses, and exciting perks.
- Why this job: Be part of a high-impact role where your contributions shape the brand's success and culture.
- Qualifications: Experience in off-trade account management, strong negotiation skills, and a passion for craft brands.
- Other info: Equal opportunity employer; apply now to join a vibrant team!
The predicted salary is between 44000 - 52000 £ per year.
National Account Manager – Off-Trade (Grocery Focus) Hybrid | Premium Craft Beer | £55,000–£65,000 + Bonus + Benefits This fast-growing and flavour-obsessed craft beer brand is on a mission to bring bold, beautifully balanced brews to the masses – and they’ve built a cult-like following in both the on- and off-trade as a result. With new listings secured and huge ambitions for the future, they’re now looking for a commercially sharp National Account Manager to drive growth across the grocery channel. The Opportunity You’ll be the go-to commercial lead for grocery customers – owning key accounts, developing JBPs, and unlocking new opportunities within the off-trade. Reporting into the Sales Director, you’ll play a vital role in shaping the brand’s off-trade strategy, building long-term relationships with buyers, and helping the business scale sustainably and creatively. This is a high-impact role where your voice will be heard, and your wins will be felt across. the business. Key Responsibilities Full P&L ownership for major grocery and high-volume off-trade accounts Build and deliver customer-specific JBPs and promotional strategies Lead commercial negotiations, range reviews and NPD pitches Collaborate with marketing, operations and production to ensure customer excellence Identify and convert new business opportunities in the wider off-trade Deliver against ambitious growth targets while protecting brand equity About You You’re an experienced National Account Manager with a strong track record in the off-trade – ideally managing grocery customers like Tesco, Sainsbury’s, Waitrose or Ocado. You combine commercial acumen with a deep love of brand – and you’re excited to play a hands-on role in the next chapter of a challenger brand\’s growth story. The Must-Haves Proven off-trade experience, ideally within grocery Passion for premium, craft or FMCG brands Strong commercial and negotiation skills Entrepreneurial mindset – proactive, solutions-focused, and adaptable A genuine love of great beer is a bonus Please get in touch with Kayleigh or click “Apply Now” to be considered for this vacancy. Call: (phone number removed) Email: (url removed) The Advocate Group is a leading recruitment partner, based in the UK, to the FMCG and consumer product sectors. We are an equal opportunities employer and welcome applications from all suitably qualified persons regardless of their race, sex, disability, religion/belief, sexual orientation, or age. By applying for this role, you are agreeing to our Privacy Policy, which can be found on our website. Please note that The Advocate Group is acting as an employment agency in relation to this vacancy
National Account Manager employer: The Advocate Group
Contact Detail:
The Advocate Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land National Account Manager
✨Tip Number 1
Network with professionals in the craft beer and FMCG sectors. Attend industry events, trade shows, or local beer festivals to meet potential contacts who could provide insights or referrals for the National Account Manager role.
✨Tip Number 2
Research the grocery customers mentioned in the job description, such as Tesco and Sainsbury’s. Understanding their business models and recent developments can help you tailor your approach and demonstrate your knowledge during interviews.
✨Tip Number 3
Showcase your passion for craft beer by engaging with brands on social media. Share your thoughts on their products and participate in discussions to build a rapport with the brand and its community.
✨Tip Number 4
Prepare to discuss specific examples of how you've driven growth in previous roles. Highlight your experience with P&L ownership and successful negotiations to illustrate your commercial acumen and fit for the position.
We think you need these skills to ace National Account Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in managing grocery accounts and showcases your commercial acumen. Use specific examples of past successes in similar roles to demonstrate your capabilities.
Craft a Compelling Cover Letter: Write a cover letter that reflects your passion for premium craft beer and your understanding of the off-trade market. Mention how your entrepreneurial mindset aligns with the company's growth ambitions and how you can contribute to their success.
Highlight Key Skills: Emphasise your strong negotiation skills and ability to build long-term relationships with buyers. Provide examples of how you've successfully developed Joint Business Plans (JBPs) and promotional strategies in previous roles.
Show Enthusiasm for the Brand: Convey your genuine love for craft beer in your application. This could be through personal anecdotes or insights into how you stay informed about industry trends, which will resonate well with the company's culture and mission.
How to prepare for a job interview at The Advocate Group
✨Know Your Numbers
As a National Account Manager, you'll need to demonstrate your understanding of P&L management. Be prepared to discuss specific figures from your previous roles, such as sales growth percentages and profit margins, to showcase your commercial acumen.
✨Showcase Your Negotiation Skills
This role requires strong negotiation skills, so come ready with examples of successful negotiations you've led in the past. Highlight how you achieved win-win outcomes for both your company and the client.
✨Demonstrate Your Passion for Craft Beer
Since this position is with a craft beer brand, showing genuine enthusiasm for their products can set you apart. Share your favourite craft beers or experiences that relate to the brand's mission to connect with the interviewers.
✨Prepare for Scenario Questions
Expect scenario-based questions that assess your problem-solving abilities and entrepreneurial mindset. Think of challenges you've faced in previous roles and how you overcame them, particularly in the off-trade sector.
