Product Marketing Manager job at Yext

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Yext (NYSE: YEXT) is the leading digital presence platform for multi-location brands, with thousands of customers worldwide. With one central platform, brands can seamlessly deliver consistent, accurate, and engaging experiences and meaningfully connect with customers anywhere in the digital world. Our AI and machine learning technology powers the knowledge behind every customer engagement, which is only possible through our team of innovators and enthusiastic collaborators. Join us and experience firsthand why we are consistently recognized as a ‘Best Place to Work’ globally by industry leaders such as Built In, Fortune, and Great Place To Work!

We’re looking for aProduct Marketing Managerto lead go-to-market strategy forour Listings Management productacross EMEA and North America. This is a high-impact role at the intersection of Product, Marketing, Sales, and Customer Success – responsible for driving awareness, adoption, and revenue for a critical part of our platform.

We’re seeking a strategic, data-driven storyteller who can connect product innovation to customer value, spot market opportunities, and lead with clarity in a fast-paced environment. If you have deep domain expertise in areas like local search, listings management, or SEO (or the curiosity and aptitude to quickly build it), we’d love to meet you.

What You’ll Do

• Define and execute GTM strategy for one of Yext’s flagship products – shaping positioning, narratives, launch plans, and growth initiatives.
• Lead product launches end to end, ensuring internal readiness and high-impact external execution.
• Partner with Demand Generation and Field Marketing to develop integrated campaigns that build awareness, drive pipeline, and support customer expansion.
• Craft differentiated, value-based messaging frameworks that resonate across buyer personas – from CMOs to channel managers to local operators.
• Translate technical capabilities into clear, compelling business outcomes that align with our customers’ visibility and engagement goals.
• Ensure consistent, competitive product narratives across all touchpoints.
• Act as the voice of the customer – synthesizing insights from customer feedback, market signals, and usage data to inform positioning and product roadmap.
• Conduct market and competitive research to identify opportunities for differentiation and innovation.
• Support customer advocacy through compelling case studies, proof points, and success stories.

Sales Enablement & Field Success

• Develop enablement content and programs that improve field confidence, messaging consistency, and win rates.
• Deliver training and tools that help Sales, CS, and Channel teams effectively position and sell your product.
• Collaborate with reseller and agency partners to accelerate indirect channel growth.

Cross-Functional Leadership

• Partner closely with Product and Engineering to influence roadmap priorities and shape product development with market insights.
• Collaborate with Customer Success and Support to ensure customer feedback is integrated into GTM strategy.
• Play a leadership role in raising the bar across the Product Marketing team – contributing frameworks, best practices, and a culture of excellence.

What You Have

• 8+ years ofB2B SaaS product marketing experience, ideally in listings, local search, SEO or martech. Previous experience in content marketing or journalism is a plus.
• Proven ability to bring products to market and drive adoption in fast-paced, competitive environments.
• Exceptional storytelling and communication skills – with the ability to craft compelling, data-driven narratives for diverse audiences.
• Strong cross-functional collaboration experience across Product, Sales, Marketing, and Customer Success.
• Analytical mindset with the ability to derive insights from data and use them to inform strategy.
• Experience building sales enablement materials and influencing GTM success across both direct and indirect channels.
• Self-starter with a high ownership mentality and a bias toward action.

Why You’ll Love It Here

Be a Driver of Innovation– Help shape the GTM strategy for a high-priority product at the forefront of digital visibility.

Strategic, Visible Role– Operate in a high-impact capacity with direct influence on product, positioning, and business performance.

Startup Agility, Enterprise Reach– Move fast and test bold ideas while backed by the scale of a public company.

Collaborative Culture– Work cross-functionally with talented teammates across Product, Engineering, Sales, and Marketing.

Growth-Oriented Team– Join a Product Marketing organization with a clear vision, bold ambition, and high standards of excellence.

Yext is committed to building an inclusive and diverse culture where every person is seen, heard, and valued. We believe in equal employment opportunity and welcome employees and applicants of all races, colors, ethnicities, religions, creeds, national origins, ancestries, genetics, sexes, pregnancy or childbirth, sexual orientations, genders (including gender identity or nonbinary or nonconformity and/or status as a trans individual), ages, physical or mental disabilities, citizenships, marital, parental and/or familial status, past, current or prospective service in the uniformed services, or any characteristic protected under applicable law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. It is Yext’s policy to provide reasonable accommodations to people with disabilities as required by law.

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