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- Tasks: Conduct hands-on design research to enhance Lonely Planet's guidebook sales.
- Company: Join Lonely Planet, a trusted source for travellers since 1973, inspiring exploration and cultural appreciation.
- Benefits: Freelance flexibility with competitive pay of £250 per day, invoiced fortnightly.
- Why this job: Be part of a creative team shaping travel experiences and making a positive impact on the industry.
- Qualifications: 3+ years in design research or UX, with strong analytical and communication skills.
- Other info: Opportunity for a long-term freelance relationship with potential for extension.
The predicted salary is between 40000 - 55000 £ per year.
Freelance Design Researcher | Lonely Planet
Join to apply for the Freelance Design Researcher | Lonely Planet role at Red Ventures
Freelance Design Researcher | Lonely Planet
Join to apply for the Freelance Design Researcher | Lonely Planet role at Red Ventures
To support the growth of Lonely Planet’s iconic guidebooks, we are seeking the help of a freelance Design Researcher. Working closely with our Guidebook Development Editor, you will conduct hands-on design research, as well as analysing the wealth of third-party data available. This is a freelance position. We anticipate needing freelance support for at least 6 months, with the possibility of extending.
What You\’ll Do
- Create a programme of research designed to improve Lonely Planet’s guidebook sales
- Test content, designs and products as they are prototyped to ensure they meet consumer needs and will drive growth
- Conduct quant and qual research on users and non-users to find out how Lonely Planet can best position its product for success
- Create briefs for the book product team on how to improve existing product, and launch suitable product to new demographics based on consumer insight
- Analyze the wealth of third-party data published in both the travel and book industries to ensure Lonely Planet books remain competitive and on-trend
What We\’re Looking For
- Freelancer looking to form a deep relationship with Lonely Planet
- 3+ years of relevant design research or UX experience
- Hands-on experience in quantitative survey and qualitative / design consumer research
- Excellent analytical, presentation, communication and influencing skills
- Track record of contributing to demonstrable business growth
- Intellectual curiosity in ever-changing travel and media landscapes to stay abreast of industry trends and changing consumer needs
- A scrappy approach – sourcing fast, cost-effective recommendations
Rate
£250 per diem, to be invoiced fortnightly
Lonely Planet Guidebooks
With over 150 million guidebooks in print, Lonely Planet is a trusted source for any traveler. Since our inception in 1973, we\’ve inspired generations of travelers to discover amazing places and enabled curious travelers to get off the beaten paths to appreciate different cultures and become agents of positive change.
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Full-time
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Technology, Information and Internet
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Freelance Design Researcher | Lonely Planet employer: Red Ventures
Contact Detail:
Red Ventures Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Freelance Design Researcher | Lonely Planet
✨Tip Number 1
Familiarise yourself with Lonely Planet's guidebooks and their unique selling points. Understanding their brand ethos and target audience will help you tailor your approach during discussions and interviews.
✨Tip Number 2
Network with professionals in the travel and design research sectors. Attend relevant events or webinars to connect with others who may have insights or connections at Lonely Planet, increasing your chances of getting noticed.
✨Tip Number 3
Stay updated on current trends in travel and design research. Being able to discuss recent developments or case studies during your conversations can demonstrate your intellectual curiosity and relevance to the role.
✨Tip Number 4
Prepare to showcase your previous work in design research. Have examples ready that highlight your analytical skills and how your contributions led to business growth, as this aligns closely with what Lonely Planet is looking for.
We think you need these skills to ace Freelance Design Researcher | Lonely Planet
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities of a Freelance Design Researcher at Lonely Planet. Familiarise yourself with their guidebooks and the type of research they require.
Tailor Your CV: Highlight your relevant design research or UX experience in your CV. Make sure to include specific examples of how your work has contributed to business growth, as this is a key requirement for the role.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for travel and design research. Explain why you want to work with Lonely Planet and how your skills align with their needs, particularly in analysing consumer insights.
Showcase Your Analytical Skills: In your application, provide examples of your analytical and presentation skills. Mention any experience you have with quantitative surveys and qualitative research, as these are crucial for the position.
How to prepare for a job interview at Red Ventures
✨Showcase Your Research Skills
Prepare to discuss your previous design research projects in detail. Highlight specific methodologies you used, the insights you gained, and how they contributed to business growth. This will demonstrate your hands-on experience and analytical skills.
✨Understand Lonely Planet's Brand
Familiarise yourself with Lonely Planet’s guidebooks and their target audience. Be ready to discuss how your research can enhance their offerings and align with their brand values. Showing that you understand their mission will set you apart.
✨Prepare for Quant and Qual Questions
Expect questions that assess your ability to conduct both quantitative and qualitative research. Be prepared to explain how you balance these methods and provide examples of how each has informed your design decisions.
✨Demonstrate Your Curiosity
Lonely Planet values intellectual curiosity, especially in the ever-changing travel landscape. Share your thoughts on current trends in travel and media, and how they might impact consumer behaviour. This will show your proactive approach to staying informed.
