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- Tasks: Lead influencer marketing strategies and grow our affiliate network through platforms like TikTok Shop.
- Company: Huel is a dynamic brand focused on high performance and innovative nutrition solutions.
- Benefits: Enjoy hybrid working, 30 days leave, free gym access, and wellness perks.
- Why this job: Join a fast-paced team that values creativity, teamwork, and making a global impact.
- Qualifications: 3-5 years in influencer or growth marketing with a strong grasp of performance metrics.
- Other info: Be part of a diverse culture that celebrates individuality and fresh ideas.
The predicted salary is between 36000 - 60000 ÂŁ per year.
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Join to apply for the Growth Influencer Marketing Manager role at Huel
Hey! We\’re Huel, and we\’re pleased to meet you
Our culture thrives on high performance, and we set the bar high for new Hueligans who join us.
We invite you to read the advert below for our newGrowth Influencer Marketing Manager position to understand the role, and explore our 7 Huel values before applying to ensure we have the right working environment for you!
Hey! We\’re Huel, and we\’re pleased to meet you
Our culture thrives on high performance, and we set the bar high for new Hueligans who join us.
We invite you to read the advert below for our newGrowth Influencer Marketing Manager position to understand the role, and explore our 7 Huel values before applying to ensure we have the right working environment for you!
The role
We’re on the hunt for a hands-on, performance-focused Growth Influencer Marketing Manager to help us build and scale an “influencer army” that drives real business results. This role is all about execution, you’ll be responsible for growing our affiliate influencer ecosystem through platforms like LoudCrowd and TikTok Shop, turning thousands of creators into high-performing sales drivers.
Here at Huel, no two days will be the same, but here’s a flavour of your day-to-day:
Influencer Affiliate Growth
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Scale our affiliate influencer base through LoudCrowd, TikTok Shop, and internal recruitment
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Recruit, activate, and nurture a wide-reaching network of creators focused on driving conversion
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Build and manage monthly comms calendars, content briefs, and incentive programs to keep the community engaged
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Launch challenge-based activations, product send-outs, and GWP strategies to boost creator performance
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Identify and amplify top-performing content in partnership with Paid Media and Social teams
TikTok Shop Execution
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Own our TikTok Shop presence, from lives calendar and inventory planning to creator partnerships and commission strategies
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Manage daily communication with TikTok reps, creators, and partners
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Drive live shopping performance through strategic promos, presenter briefing, and real-time support
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Generate and distribute product kits, manage sample tracking, and ensure seamless execution
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Track and report weekly performance, and continuously test and optimise to improve ROI
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Manage agency partners to scale channel growth and efficiencies
Campaign Management & Launches
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Lead influencer and affiliate amplification of major product launches
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Partner with CRM, Ops, Social, and Paid teams to deliver seamless cross-channel campaign execution
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Ensure product sampling, creator rewards, and asset management are tightly run and performance-focused
Performance & Optimisation
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Monitor and report weekly performance across all influencer/affiliate programs
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Optimise for key growth metrics such as CPA, CTR, CVR, ROAS, and incremental revenue
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Use performance data to test, iterate, and scale programs efficiently
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Manage program budgets and ensure high return on spend
What we\’re looking for in you
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You\’ll bring 3-5+years of experience in affiliate influencer marketing or growth marketing, ideally from a brand or agency environment.
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You\’ll have a strong understanding of performance marketing, including metrics like CPA, CAC, CTR, AOV, and ROAS.
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Ideally you\’ll have built or scaled affiliate-powered creator programs and know how to drive results through performance-focused influencer engagement.
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You\’ll bedata-driven, analytical, and comfortable optimising programs based on performance insights.
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You\’ll understand the creator economy and how to leverage TikTok Shop and affiliate tools to recruit, engage, and retain creators.
And as always, we’re on the lookout for new Hueligans who love a fast-paced environment and are always striving to be their best. We want people who aren’t afraid to think differently and push boundaries. If you’re all about setting big goals and believe that amazing things happen through creativity and teamwork, you’ll fit right in at Huel!
What do we offer in return?
We know that at times, our teams face demanding pressures, and exceptional effort deserves meaningful rewards. That\’s why we\’ve created a world-class perks and benefits program designed to support our Hueligans in achieving their best, both professionally and personally, while celebrating the global impact they\’re making!
Hybrid working – We spend Mondays, Tuesdays and Thursdays in the office together. The remaining two days have the option to be worked from home.
30 days annual leave PLUS bank holidays
Free Huel to keep you going
️ 2 weeks a year to work remotely from anywhere!
Dog friendly
Paid Volunteering Days
️ Free on-site gym with free classes, and we will give you your own nutrition plan
Free on-site wellness area offering infrared saunas and an ice bath
Free 1-on-1 therapy provided by Self-Space.
Private Medical and Health insurance for you and your loved ones, including free life insurance covering up to 4x your salary
Electric Car Scheme with onsite charging
Cycle to Work Scheme
Enhanced Family Leave
Workplace Nursery Scheme
Huel Academy
Paid Employee Referral Scheme
Biannual events to celebrate success – Have you heard about Huelchella?
We are Hueligans
We know that diversity isn\’t just important; it’s essential, and it makes us stronger. We\’re all about embracing our differences, celebrating what makes us unique, and bringing together Hueligans from all walks of life.
Whilst we all share the 7 values of Huel, it’s our individual differences that truly enhance our culture of belonging. We seek out Hueligans from around the world, encouraging authenticity, diverse views, and fresh ideas to create products that our global customers love.
Meet our teams here.
Seniority level
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Seniority level
Not Applicable
Employment type
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Employment type
Other
Job function
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Job function
Marketing and Sales
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Industries
Food & Beverages
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Growth Influencer Marketing Manager employer: Huel
Contact Detail:
Huel Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Growth Influencer Marketing Manager
✨Tip Number 1
Familiarise yourself with Huel's values and culture. Understanding what drives the company will help you align your approach and demonstrate that you're a good fit for their team during any discussions.
✨Tip Number 2
Network with current or former employees of Huel, especially those in marketing roles. They can provide valuable insights into the company’s expectations and the nuances of the Growth Influencer Marketing Manager position.
✨Tip Number 3
Stay updated on the latest trends in influencer marketing and the creator economy. Being knowledgeable about platforms like TikTok Shop and LoudCrowd will show your passion and readiness to hit the ground running.
✨Tip Number 4
Prepare to discuss specific metrics and past successes in your previous roles. Highlighting your experience with CPA, CTR, and ROAS will demonstrate your analytical skills and ability to drive performance-focused results.
We think you need these skills to ace Growth Influencer Marketing Manager
Some tips for your application 🫡
Understand the Role: Before applying, make sure to thoroughly read the job description for the Growth Influencer Marketing Manager position. Understand the key responsibilities and required skills, so you can tailor your application accordingly.
Highlight Relevant Experience: In your CV and cover letter, emphasise your 3-5+ years of experience in affiliate influencer marketing or growth marketing. Provide specific examples of how you've successfully driven results in previous roles, particularly focusing on performance metrics like CPA, CTR, and ROAS.
Showcase Your Analytical Skills: Since the role requires a data-driven approach, include instances where you've used analytics to optimise marketing campaigns. Mention any tools or methodologies you are familiar with that helped improve performance insights.
Align with Company Values: Familiarise yourself with Huel's 7 values and reflect them in your application. Show how your personal values align with theirs and how you can contribute to their culture of high performance and creativity.
How to prepare for a job interview at Huel
✨Understand Huel's Values
Before your interview, take some time to familiarise yourself with Huel's 7 core values. This will not only help you understand the company culture but also allow you to demonstrate how your personal values align with theirs during the conversation.
✨Showcase Your Data-Driven Mindset
As a Growth Influencer Marketing Manager, being data-driven is crucial. Be prepared to discuss specific metrics you've worked with, such as CPA, CTR, and ROAS. Bring examples of how you've used data to optimise campaigns and drive results in previous roles.
✨Prepare for Performance-Focused Questions
Expect questions that focus on your experience with performance marketing and influencer engagement. Think about past campaigns you've led, the challenges you faced, and how you overcame them. Highlight your ability to scale programs and achieve high ROI.
✨Demonstrate Your Knowledge of the Creator Economy
Since this role involves leveraging platforms like TikTok Shop, be ready to discuss trends in the creator economy. Share insights on how you've successfully engaged creators in the past and your strategies for building a strong affiliate influencer network.
