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- Tasks: Lead influencer marketing strategies and grow our affiliate network through platforms like TikTok Shop.
- Company: Huel is a dynamic brand focused on high performance and innovative nutrition solutions.
- Benefits: Enjoy hybrid working, 30 days leave, free gym access, and wellness perks.
- Why this job: Join a fast-paced team that values creativity, teamwork, and making a global impact.
- Qualifications: 3-5 years in influencer or growth marketing with a strong grasp of performance metrics.
- Other info: Be part of a diverse culture that celebrates individuality and fresh ideas.
The predicted salary is between 36000 - 60000 £ per year.
Growth Influencer Marketing Manager
Join to apply for the Growth Influencer Marketing Manager role at Huel.
Hey! We\’re Huel, and we\’re pleased to meet you 👋 Our culture thrives on high performance, and we set the bar high for new Hueligans who join us.
We invite you to read the advert below for our new Growth Influencer Marketing Manager (12 month fixed term contract)position to understand the role, and explore our 7 Huel values before applying to ensure we have the right working environment for you!
We’re on the hunt for an experienced Growth Influencer Marketing Manager to lead and grow our UK influencer programme on a 12-month fixed term contract. This is a high‑impact role where you’ll own the strategy and execution, managing top and mid‑tier talent, building strong partnerships, and driving real results for Huel. You’ll work closely with our wider marketing and product teams to fuel major launches, grow our brand, and scale customer acquisition efficiently, while keeping an eye on long‑term profitability.
Responsibilities
- Top/Mid-Tier Influencer Management: Book, brief, and manage top & mid-tier influencer partnerships and gifting strategies.
- Campaign Execution: Support product launches and day-to-day campaigns, from negotiations and contracting to content delivery and reporting.
- Relationship Building: Develop strong relationships with top & mid-tier influencers, agents, and partners to reinforce brand love.
- Talent & Opportunity Spotting: React quickly to big influencer/celeb opportunities, identify risks/issues early, and resolve them fast.
- Performance Tracking: Report weekly and monthly on campaign results, using data to optimise campaigns and inform strategy.
- Post-Campaign Analysis: Deliver clear insights on performance (e.g., conversions, CAC, CTR, AOV) and share learnings to continuously improve channel effectiveness.
- Partnership Ads: Manage the partnership ads process alongside performance teams.
- Budgets & Compliance: Track spend, and work with Legal to ensure contracts, usage rights, and ASA compliance.
- Cross-Functional Collaboration: Partner with PM, PR, and social teams to provide content for their channels and support broader campaigns.
What we\’re looking for in you
- Minimum of 4-5+ years of experience in influencer marketing, podcasting, YouTube, or growth marketing, ideally in a brand or agency setting.
- A strong grasp of performance marketing metrics (CPM, CAC, CPA, CTR, AOV) and experience translating data into actionable insights.
- Hands‑on experience managing influencer campaigns, ideally within an in‑house team structure.
- Strategic, creative thinker with a growth mindset focused on ROI, scalability, and continuous improvement.
- Solid grasp of the creator economy, with awareness of trends, best practices, and platform dynamics.
- Clear communicator with confidence in influencer negotiations; essential for the role, along with experience in budget tracking and optimisation.
- Collaborative team player who works well with cross‑functional teams like performance marketing, PR, social, and brand.
- Bonus: familiarity with tools like Podscribe, Upfluence, Creator Marketplace, or similar platforms.
What we offer in return
🕖 Hybrid working – Mondays, Tuesdays and Thursdays in the office; remaining two days can be worked from home.
🌴 30 days annual leave PLUS bank holidays.
🥤 Free Huel to keep you going.
🏖️ 2 weeks a year to work remotely from anywhere!
🐾 Dog friendly.
🙋 Paid Volunteering Days.
🏋️ Free on-site gym with free classes, and a personalized nutrition plan.
🧘 Free on-site wellness area: infrared saunas and an ice bath.
🧠 Free 1‑on‑1 therapy provided by Self‑Space.
🏥 Private medical and health insurance for you and your loved ones, including free life insurance covering up to 4× your salary.
⚡ Electric Car Scheme with onsite charging.
🚴 Cycle to Work Scheme.
🤰 Enhanced Family Leave.
👪 Workplace Nursery Scheme.
🎓 Huel Academy.
💸 Paid Employee Referral Scheme.
🎉 Biannual events to celebrate success – Have you heard about Huelchella?
We are Hueligans
We know that diversity isn’t just important; it’s essential, and it makes us stronger. We\’re all about embracing our differences, celebrating what makes us unique, and bringing together Hueligans from all walks of life.
Whilst we all share the 7 values of Huel, it’s our individual differences that truly enhance our culture of belonging. We seek out Hueligans from around the world, encouraging authenticity, diverse views, and fresh ideas to create products that our global customers love.
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Growth Influencer Marketing Manager employer: Huel
Contact Detail:
Huel Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Growth Influencer Marketing Manager
✨Tip Number 1
Familiarise yourself with Huel's values and culture. Understanding what drives the company will help you align your approach and demonstrate that you're a good fit for their team during any discussions.
✨Tip Number 2
Network with current or former employees of Huel, especially those in marketing roles. They can provide valuable insights into the company’s expectations and the nuances of the Growth Influencer Marketing Manager position.
✨Tip Number 3
Stay updated on the latest trends in influencer marketing and the creator economy. Being knowledgeable about platforms like TikTok Shop and LoudCrowd will show your passion and readiness to hit the ground running.
✨Tip Number 4
Prepare to discuss specific metrics and past successes in your previous roles. Highlighting your experience with CPA, CTR, and ROAS will demonstrate your analytical skills and ability to drive performance-focused results.
We think you need these skills to ace Growth Influencer Marketing Manager
Some tips for your application 🫡
Understand the Role: Before applying, make sure to thoroughly read the job description for the Growth Influencer Marketing Manager position. Understand the key responsibilities and required skills, so you can tailor your application accordingly.
Highlight Relevant Experience: In your CV and cover letter, emphasise your 3-5+ years of experience in affiliate influencer marketing or growth marketing. Provide specific examples of how you've successfully driven results in previous roles, particularly focusing on performance metrics like CPA, CTR, and ROAS.
Showcase Your Analytical Skills: Since the role requires a data-driven approach, include instances where you've used analytics to optimise marketing campaigns. Mention any tools or methodologies you are familiar with that helped improve performance insights.
Align with Company Values: Familiarise yourself with Huel's 7 values and reflect them in your application. Show how your personal values align with theirs and how you can contribute to their culture of high performance and creativity.
How to prepare for a job interview at Huel
✨Understand Huel's Values
Before your interview, take some time to familiarise yourself with Huel's 7 core values. This will not only help you understand the company culture but also allow you to demonstrate how your personal values align with theirs during the conversation.
✨Showcase Your Data-Driven Mindset
As a Growth Influencer Marketing Manager, being data-driven is crucial. Be prepared to discuss specific metrics you've worked with, such as CPA, CTR, and ROAS. Bring examples of how you've used data to optimise campaigns and drive results in previous roles.
✨Prepare for Performance-Focused Questions
Expect questions that focus on your experience with performance marketing and influencer engagement. Think about past campaigns you've led, the challenges you faced, and how you overcame them. Highlight your ability to scale programs and achieve high ROI.
✨Demonstrate Your Knowledge of the Creator Economy
Since this role involves leveraging platforms like TikTok Shop, be ready to discuss trends in the creator economy. Share insights on how you've successfully engaged creators in the past and your strategies for building a strong affiliate influencer network.
