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For Companies At a Glance
- Tasks: Lead the growth of Allegra, the #1 allergy brand in Western Europe.
- Company: Opella is a B Corp committed to simplifying self-care for over half a billion consumers globally.
- Benefits: Enjoy a hybrid work model, inclusive culture, and impactful work.
- Why this job: Join a mission-driven team focused on health and innovation in a dynamic environment.
- Qualifications: Experience in brand management, strong leadership skills, and a marketing degree are essential.
- Other info: Collaborate with global teams and lead exciting marketing campaigns.
The predicted salary is between 30000 - 42000 ÂŁ per year.
Opella – Allegra Brand Manager Western Europe – UK based – Reading – Hybrid
Allegra is the allergy #1 brand in the world, leader in most markets as it acts and a reliable treatment for HCPs across the globe. It´s a brand that aims to improve people´s lives because it exists to stop allergies from holding them back and let people live their lives to the fullest without being afraid of having an allergy crisis.
This is a unique opportunity to join a high-performing, market-leading team and drive the success of a brand that is both beloved by consumers and respected by healthcare professionals.
Role Overview
We are seeking a dynamic and strategic Brand Manager to lead Allegra (also known as Allevia in the UK) in key Western Europe markets, being the UK the most important market in the zone with biggest opportunities but also some of other WE markets, like Switzerland and Austria or Belgium.
In this role, you will oversee the end-to-end management of the Allegra brand locally, driving performance, market share growth, and brand equity. Based in Reading-UK, this position will report to the Zone Brand Lead in a Global structure. You will work closely with cross-functional teams as well as the country head to ensure Allegra continues to outpace the market, keep growing and consolidate its leadership position increasing gap for competitors.
Key Responsibilities
- Strategic Leadership : Lead the brand in the UK, and some of the WE markets by developing and executing brand activation plans and key initiatives, ensuring alignment with global priorities while addressing local market dynamics.
- Ownership of brand’s performance : Brand Health, market share and full P&L management, forecasting, demand and inventory planning.
- Campaign Management : adapt and implement integrated marketing campaigns across digital, traditional media, and healthcare professional channels to build brand awareness, love and drive conversion.
- Product Portfolio : Oversee the product portfolio, including short and long term launches (new SKUs, line extensions etc).
- Stakeholder Collaboration : Strong partnership with cross-functional teams, including local sales, shopper, media, medical, regulatory, and supply chain as well as global / central teams, to deliver seamless execution of brand plans.
- Consumer Insight : Leverage market research and consumer insights to shape marketing plans, ensuring relevance and resonance with target audiences.
- Agency Management : Lead external agencies in the development and adaptation of creative assets and media plans, ensuring high-quality output and ROI.
- Compliance & Governance : Ensure all marketing activities adhere to relevant legal, regulatory, and ethical standards in the markets.
Qualifications & Skills
- Proven experience in brand management, preferably within OTC, FMCG, or healthcare sectors.
- Leadership and project / initiatives management skills : demonstrate accountability and ownership & skills to envision, engage, enable, and execute.
- Demonstrate will to go beyond and “can do” mindset.
- Act for change – embrace change and innovation and initiate new & improved ways of working.
- Great communication and interpersonal skills, with a track record of collaborating across diverse teams.
- Creative thinker with a results-driven mindset and a passion for winning.
- Commercial Awareness With Experience Managing P&L Responsibilities.
- Bachelor’s degree in Marketing, Business, or a related field.
- Knowledge of the UK healthcare market can be an advantage.
Why Join Us?
Lead the #1 allergy brand in the UK, and potentially Switzerland and Austria (or Belgium, TBD). Manage the fastest growing brand in the UK, that´s growing double digit consistently in the past 3 years since it´s launch, driving the market growth.
Manage the key markets for the brand in the Western Europe zone, with visibility to key stakeholders in the zone as well as in the global team.
Work in an agile and collaborative environment that values accountability, agility and excellence.
Shape the future of allergy in the zone through consumer activation and innovation in a company committed to improve peoples lives globally.
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Allegra Brand Manager - Western Europe employer: Opella
Contact Detail:
Opella Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Allegra Brand Manager - Western Europe
✨Tip Number 1
Familiarise yourself with the Allegra brand and its position in the market. Understanding its unique selling points and how it compares to competitors will help you articulate your vision for the brand during interviews.
✨Tip Number 2
Network with professionals in the OTC and healthcare sectors. Attend industry events or webinars where you can meet people who work at Opella or similar companies, as personal connections can often lead to job opportunities.
✨Tip Number 3
Stay updated on the latest trends in self-care and consumer health. Being knowledgeable about current market dynamics and consumer behaviour will demonstrate your passion and commitment to the role.
✨Tip Number 4
Prepare to discuss your experience with P&L management and brand strategy in detail. Be ready to provide examples of how you've driven brand growth and performance in previous roles, as this is crucial for the Allegra Brand Manager position.
We think you need these skills to ace Allegra Brand Manager - Western Europe
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in brand management, particularly in OTC or FMCG sectors. Use keywords from the job description to demonstrate your fit for the Allegra Brand Manager role.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for self-care and your understanding of the Allegra brand. Mention specific achievements in previous roles that align with the responsibilities outlined in the job description.
Showcase Leadership Skills: In your application, emphasise your leadership and project management skills. Provide examples of how you've successfully led teams or projects, especially in a cross-functional environment.
Highlight Commercial Acumen: Demonstrate your understanding of P&L management and market share growth. Include any relevant metrics or outcomes from your past experiences that illustrate your commercial awareness and impact on brand performance.
How to prepare for a job interview at Opella
✨Understand the Brand
Before your interview, make sure you have a solid understanding of Allegra and its position in the market. Familiarise yourself with its key competitors and recent marketing campaigns. This will show your genuine interest and help you discuss how you can contribute to its growth.
✨Showcase Your Leadership Skills
As a Brand Manager, you'll need strong leadership abilities. Prepare examples from your past experiences where you've successfully led a team or project. Highlight your proactive mindset and how you've driven results in previous roles.
✨Demonstrate Commercial Acumen
Be ready to discuss your experience with P&L management and how you've used financial insights to drive brand performance. Prepare to explain how you would approach forecasting and inventory planning for Allegra.
✨Emphasise Collaboration
Opella values cross-functional collaboration. Think of instances where you've worked effectively with diverse teams, such as sales, marketing, and supply chain. Be prepared to discuss how you can foster collaboration to achieve brand goals.
