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For Companies At a Glance
- Tasks: Lead brand communications and storytelling across various platforms.
- Company: Join an innovative beauty brand scaling rapidly in the UK and US.
- Benefits: Enjoy a hybrid work model with creative freedom and growth opportunities.
- Why this job: Be part of a dynamic team shaping the future of beauty accessories.
- Qualifications: Experience in beauty or fashion communications and strong copywriting skills required.
- Other info: Opportunity to work with top retailers like ASOS, Sephora, and Harrods.
The predicted salary is between 36000 - 60000 £ per year.
Location: Hybrid (Central London 1–2 days/week)
Industry: Beauty / Accessories / Innovation – Needs to come from similar background
The Brand
This is not your average beauty brand.
Founded by a former tech startup leader who traded burnout for something better, this team launched its first product on Amazon back in 2017 with nothing but a Google search and a stubborn belief in solving real problems. Fast forward to today: the brand is stocked in ASOS, Sephora UK, Boots, Harrods—and now scaling fast into the US.
With innovation at their core and storytelling in their soul, they’ve built one of the UK’s most exciting beauty accessories companies. Now they’re on the hunt for a strategic communications lead to help them shape the next chapter.
The Role
Content & Communications Manager
This is a senior-level role for a sharp, commercially-minded storyteller who’s ready to take full ownership of brand communications across every touchpoint. From PR to product pages, from TikTok to trade decks, you’ll be the connective tissue that turns product features into powerful brand narratives—and makes sure they land in both the UK and US.
You’ll sit across strategy, messaging, and execution—leading the charge on content frameworks, product storytelling, and campaign positioning. You\’ll work closely with in-house creatives, a PR agency, external creators, and retail partners, shaping how the brand speaks to the world.
What You’ll Do
- Become the in-house expert on every feature, benefit, and innovation
- Build a smart, scalable product education strategy across all channels
- Define and evolve brand voice + content pillars
- Craft messaging that works across social, PR, retail, and video
- Manage UK and US PR agencies with clear creative direction
- Build retailer pitch decks that actually sell
- Create seasonal/trend-based content hooks that drive relevance
- Brief internal and external teams with crystal-clear strategy
- Ensure consistency across all brand touchpoints
- Track content performance and optimise messaging accordingly
The Person
You’re a hybrid of strategist, copywriter, and brand thinker. You’ve worked in beauty or fashion (agency or in-house), and you know how to make products not just understood, but wanted. You love positioning. You understand the power of a perfect angle. You’re as comfortable briefing a video shoot as you are writing a compelling one-liner.
Must-Haves
- Experience beauty or fashion communications
- Experience in content strategy across PR, digital, and retail
- Strong copywriting ability (short, sharp, and strategic)
- Agency and external team management experience
- Understanding of visual comms (video and image, not just text)
- Background in brand-building for consumer products
Nice-to-Haves
- Experience in the US beauty market
- Direct-to-consumer/ecommerce brand experience
- Worked in a fast-paced, scaling environment
- Familiarity with influencers and brand collabs
- Comfort creating content (or even being in front of the camera)
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Content & Communications Manager employer: Profiles Creative
Contact Detail:
Profiles Creative Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Content & Communications Manager
✨Tip Number 1
Familiarise yourself with the brand's current communications and marketing strategies. Dive into their social media channels, website, and any recent press releases to understand their tone and messaging. This will help you tailor your approach and demonstrate your knowledge during interviews.
✨Tip Number 2
Network within the beauty and fashion industry, especially with professionals who have experience in content strategy and communications. Attend relevant events or webinars to connect with potential colleagues or mentors who can provide insights and possibly refer you to opportunities.
✨Tip Number 3
Showcase your understanding of both UK and US markets by researching trends and consumer behaviours in these regions. Prepare examples of how you would adapt brand messaging for different audiences, as this will highlight your strategic thinking and adaptability.
✨Tip Number 4
Consider creating a portfolio that includes examples of your previous work in beauty or fashion communications. Highlight projects where you successfully managed content strategy, PR campaigns, or collaborated with external teams, as this will demonstrate your relevant experience and skills.
We think you need these skills to ace Content & Communications Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in beauty or fashion communications. Focus on your achievements in content strategy, PR, and retail to demonstrate your fit for the role.
Craft a Compelling Cover Letter: Use your cover letter to showcase your storytelling skills. Explain why you are passionate about the brand and how your background aligns with their mission and values. Mention specific experiences that relate to the job description.
Showcase Your Copywriting Skills: Include examples of your copywriting work, especially pieces that demonstrate your ability to create engaging content across various platforms. This could be links to campaigns you've worked on or samples of your writing.
Highlight Your Strategic Thinking: In your application, emphasise your experience in developing content strategies and managing teams. Provide examples of how you've successfully led projects that required collaboration with external agencies and internal teams.
How to prepare for a job interview at Profiles Creative
✨Know the Brand Inside Out
Before your interview, make sure you thoroughly research the brand's history, values, and product offerings. Understand their unique selling points and how they differentiate themselves in the beauty industry. This will help you demonstrate your genuine interest and alignment with their mission.
✨Showcase Your Storytelling Skills
As a Content & Communications Manager, storytelling is key. Prepare examples of how you've successfully crafted compelling narratives in previous roles. Be ready to discuss specific campaigns or projects where your storytelling made a significant impact on brand perception or sales.
✨Demonstrate Strategic Thinking
Highlight your experience in developing content strategies that drive engagement and sales. Be prepared to discuss how you would approach building a scalable product education strategy for the brand, considering both UK and US markets.
✨Prepare for Creative Collaboration
This role involves working closely with various teams, including creatives and PR agencies. Think of examples where you've successfully collaborated with others to achieve a common goal. Emphasise your ability to provide clear direction and manage external partners effectively.
