Senior Events Marketing Executive

emap City Of London, England, United Kingdom

Senior Events Marketing Executive

emap City Of London, England, United Kingdom

Group Talent Recruitment Manager at #emap continuously growing media organisation with over 500 talented, wonderful people. We own a diverse…

• Brands: Local Government Chronicle, Nursing Times, Construction News, New Civil Engineer
• Base Location: Fleet street /Hybrid
• Employment Type: Perm

emap events marketing offers a fast paced and dynamic environment. Working on market leading awards, conferences, careers fairs, webinars and bespoke events, you will be responsible for driving volume and revenue growth as well as creating lead generation for sponsorship sales through multi-media direct marketing campaigns.

This role is responsible for events covering our hugely successful and well-regarded titles including Nursing Times, Local Government Chronicle, Construction News, New Civil Engineer and Ground Engineering. The role is very varied and busy, so the ability to manage a large workload is a must. The successful candidate will have the opportunity to work with several market leading brands within a supportive and friendly environment. Emap is results focused offering a competitive package, training, and great benefits.

Key responsibilities:

• Deliver world-class, brand enhancing, marketing communication programmes that increase our event delegate numbers, boost revenue and enrich client relationships with us.
• Plan and implement effective, targeted multi-media campaigns to generate awareness, interest, desire, and action in chosen segments.
• Ensure all marketing activity and results are tracked and measured to allow dynamic investment based on analysis of current and past performance.
• Proactively develop the database to support marketing strategies and long-term audience development.
• Create compelling, needs based campaigns that always articulate the value of our brands and the brand propositions working within brand guidelines.
• Work within agreed customer metrics and KPI’s (opens, clicks, CPR, CPA etc.)
• Co-ordinate activity across multiple channels including email, web, print, events, digital and social media to ensure consistency of message.
• Develop customer data builds, usage, and analytics to increase effective targeting, response/ conversion rates.
• Measure and review performance within key ROI and KPI criteria to increase lead generation, conversion, and retention rates.
• Use market intelligence and customer insight and analysis to increase understanding of our audiences and effectiveness of our campaigns.
• Work with data and digital teams to use all tools, techniques, and touch points to maximise sales effectiveness and create consistent campaign messages across all contact points.
• Share all learnings and insights that drive performances.
• Work as a team to deliver to group as well as individual targets and in line with agreed priorities.
• Contribute to overall knowledge and expertise within the team to ensure growth targets are met and drive operational excellence.
• Work within and keep up to date with all industry best practice and adhere to all legal and ethical guidelines as required by all EMAP (GDPR, competition law, ASA, Trading standards.)
• Leverage AI and similar tools to enhance your work, but ensure you understand how to use them effectively and always verify that the final output is accurate and coherent

Skills and experience:

• Exceptional communication skills: able to develop and maintain excellent personal relationships with team members and external stakeholders.
• Excellent time management and organisational skills. Has a proven ability to prioritise, juggle multiple projects effectively, meeting deadlines.
• Knowledge and experience of marketing virtual events.
• High level of copy writing and proofreading.
• Proven track record in events marketing, campaign management and digital.
• Demonstrated experience of developing and managing strategic plans and budgets.

Core competencies:

• High attention to detail, and able to spot trends and glean insights from raw data.
• Target and results orientated.
• Good understanding of online audiences’ behavior needs and changing trends.
• A problem solver – curious in nature, able to review existing challenges and generate fresh solutions.
• Analytical – should have a good head for figures.
• A creative mind set – someone who can put forward innovative ideas and see them through.
• Ability to identify opportunities and transform ideas into practical reality.
• Able to work to challenging targets within tight timeframes, prioritising and setting clear measurable. and achievable goals.

Personal Attributes:

• Confident team player.
• Practical, resourceful and results orientated.
• Creative thinker with drive and commitment.
• Enthusiastic and ambitious about a career in B2B events marketing.

What we offer

Learning & Development:

At emap, we believe that employee learning and development are the key drivers of our success. To ensure continuous growth and meet the ever-changing demands of the workplace, we provide an environment that fosters continuous development for our employees.

Our employees are encouraged to identify their areas of personal and professional development aligned with our strategic areas, including management development, health, safety & wellbeing, sales, events management, marketing strategy, editorial, and information technology. We have a structured framework designed to help equip our employees with the necessary knowledge, skills, and behaviours to excel in their job roles, contributing to achieving our organisational objectives.

To support our employees’ career development, we have designed specialized programs, as well as other stand-alone role-specific and generic courses, under the emap academy.

Benefits: emap is part of Metropolis Group. Together, we are committed to providing a happy and healthy place to work, so we offer fantastic benefits and perks to our employees.

• 25 days of annual leave, with the option to buy or sell additional days
• One additional day of leave per year- Celebration Day
• Health plan
• Life assurance
• Private virtual GP access
• Seasonal flu jabs available at the office
• Continuous learning & development opportunities
• In-house Excellence Awards and other innovation projects
• Discounted gym memberships
• Rail season ticket loans
• Annual Summer & Winter Celebrations
• Work from home during August
• Income protection and more

Privacy: Metropolis Group respects the privacy of every person for whom we have personal data. We comply with data protection legislation such as the Data Protection Act 1998 and the General Data Protection Regulation which regulates the processing of data and ensures that your data is processed fairly and lawfully, is kept secure and only that data necessary for any processing is kept. You can see our privacy policy at www.metropolis.co.uk/privacy.

Diversity and Inclusion: We are an equal opportunity employer and value diversity and inclusion. All applicants will be considered for employment without attention to race, age, religion or belief, pregnancy and maternity, marriage and civil partnership, sex, sexual orientation, gender identity, national origin, or disability status.

How to apply: Please submit your CV and covering letter. Due to the volume of applications, we receive, we are unable to give individual feedback at the application stage, however if you are successfully shortlisted you will be contacted within 10 working days of your application.

Seniority level

• Seniority level

  Associate

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing, Advertising, and General Business

• Industries

  Events Services, Writing and Editing, and Marketing Services

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