Direct Marketing Manager

Taking a leading role as part of the Individual Giving management team, you play an important part in helping to achieve a step change in the growth of the net voluntary income of St John. The role will work closely across Individual Giving and the wider Fundraising Directorate to develop an evolving supporter acquisition strategy that will aim to recruit new supporters with a focus on digital. The role needs to focus on managing the implementation of the strategy including using insight and data to develop, implement, manage, monitor and evaluate campaigns across a range of channels, with a cutting edge and contemporary approach whilst staying current with the continuously changing legislation and support climate. Responsibilities include working with agencies and suppliers to project manage the full cycle of direct marketing campaigns.

About You

• Significant experience in a third sector direct marketing role
• Track record in managing effective digital campaigns on a national or regional basis
• Experience of using fundraising databases e.g. Raiser’s Edge, Microsoft Dynamics or similar
• Extensive experience of using a variety of fundraising channels including digital, email, social media, direct mail, telemarketing and SMS
• Experience of leading a revenue generating team, including generation of six figure acquisition income

About the Role

• Oversee the supporter acquisition programme, taking responsibility for outstanding donor recruitment with the highest standard of quality and compliance and ensuring a diverse programme mix; ensuring they are in market on time, on budget and on brand.
• Develop an annual plan of acquisition activity; monitoring and analysing all campaign results, with ongoing test and learn mechanisms in place to drive continuous improvement and making recommendations for future activity to effectively maximise income and ROI.
• Working collaboratively with key fundraising and data teams; lead the development and continuous improvement of new supporter product development.
• Strong agency relationship management across a variety of partners and suppliers, from building relationships and negotiating to contract and routine performance reviews.
• Lead on all KPI tracking, trend analysis and interrogation of results at all levels; including programme optimisation to ensure targets are met and contingency planning as required.
• Work closely with key colleagues across individual giving and in other directorates to ensure they are involved in relevant aspects of acquisition activity.

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