Deputy Editor, Who What Wear UK - 12 Month FTC

Who What Wear is a digital fashion, beauty, and lifestyle publication and community where people can discover the latest brands, trends, and key products to help define and evolve their personal style. Think of Who What Wear as your most trusted style and shopping resource.

Are you an experienced senior editor with a talent for creating innovative, engaging and inspiring fashion and beauty content and leading on strategy? Do you have a passion for storytelling and adept editing skills? Then we want to hear from you…

What you\’ll be doing

Reporting to the Editor-in-Chief, you\’ll lead the editorial content strategy across planned and reactive content, with a strong focus on SEO, data-led decision-making and seasonal/tentpole storytelling moments.

You\’ll own the monthly fashion content calendar, overseeing keyword ideation and planning to ensure performance, relevance and alignment with brand priorities. You\’ll shape and manage the daily news strategy, identifying opportunities to capture audience interest and drive traffic.

Experience that will put you ahead of the curve

• Digital editorial experience in fashion and beauty, with a background in both content strategy and team leadership
• Experience managing a small-to-mid-sized editorial team
• Understanding of content production, editing, analytics and audience insights—paired with impeccable taste and commercial awareness
• Hands-on experience in SEO, CMS platforms, daily news judgement and data tools such as Google Analytics or Looker
• Ability to balance creative storytelling with revenue- and traffic-driving goals

What\’s in it for you

The expected range for this role is £33,000 – £65,000

This is a Hybrid role from our London Office, working three days from the office, two from home

This is a fixed term role for 12 months maternity cover

… Plus more great perks, which include;

• Uncapped leave, because we trust you to manage your workload and time
• When we hit our targets, enjoy a share of our profits with a bonus
• Refer a friend and get rewarded when they join Future
• Wellbeing support with access to our Colleague Assistant Programmes
• Opportunity to purchase shares in Future, with our Share Incentive Plan

Internal job family level E4

Who are we…

We\’re Future, the global leader in specialist media. With over 3,000 employees working across 200+ media brands, Future is a prime destination for passionate people worldwide looking to consume trusted, expert content that educates and inspires action – both online and off – through our specialist websites, magazines, events, newsletters, podcasts and social spaces.

We\’ve got ambitious plans that further build on our growth momentum and unlock new opportunities – and we\’re looking for driven people who want to be a part of it!

Our Future, Our Responsibility – Inclusion and Diversity at Future

We embrace and celebrate diversity, making it part of who we are.

Different perspectives spark ideas, fuel creativity, and push us to innovate. That\’s why we\’re building a workplace where everyone feels valued, respected, and empowered to thrive.

When it comes to hiring, we keep it fair and inclusive, welcoming talent from every walk of life. It\’s not just about what you bring to the table — it\’s about making sure the table has room for everyone.

Because a diverse team isn\’t just good for business. It\’s the Future.

Please let us know if you need any reasonable adjustments made so we can give you the best experience!

Find out more about Our Future, Our Responsibility on our website.

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