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- Tasks: Join us as a Digital Marketing Specialist, focusing on SEM campaigns and analytics.
- Company: Avantor is a global leader in life-changing science, impacting lives through innovative solutions.
- Benefits: Enjoy flexible working hours, a supportive culture, and opportunities for professional growth.
- Why this job: Be part of a passionate team driving impactful marketing strategies in a dynamic environment.
- Qualifications: Bachelor's degree in Marketing or related field with 5 years of SEM experience required.
- Other info: This role offers a chance to work with cutting-edge tools and collaborate across diverse teams.
The predicted salary is between 36000 - 60000 £ per year.
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Digital Marketing Specialist, SEM, London
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Client:
Avantor
Location:
London, United Kingdom
Job Category:
Other
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EU work permit required:
Yes
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Job Reference:
87ceb862276e
Job Views:
14
Posted:
01.08.2025
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Job Description:
The Opportunity:
The Digital Marketing Specialist, SEM deploys and analyzes digital marketing initiatives in Paid Search (PPC), Display Advertising, and related areas. The specialist will support digital advertising activities in the EU region, and assist in other regions as needed.
MAJOR JOB DUTIES AND RESPONSIBILITIES:
- Support Search Engine Marketing strategy and deployment
- Assist with building SEM campaigns
- Identify keywords with the most opportunity, optimize match types, and select the best final URL for conversions
- Analyze customer behavior and heatmaps on Google Analytics to identify advertising opportunities
- Create personalized ad copy tailored to customer attributes and behaviors
- Build analytics dashboards for SEM campaigns, analyze results, and recommend improvements
- Conduct keyword and topic research using SEO/SEM tools like SEMrush, Moz Pro, Google Ads
- Collaborate with stakeholders to optimize campaigns across products and areas
- Identify trends to improve ROI in paid search campaigns
- Support digital marketing team with paid advertising projects to maximize ROI and customer growth
- Build dashboards reporting on paid advertising metrics and insights
- Stay updated on latest advertising trends and PPC strategies
QUALIFICATIONS:
- Bachelor\’s Degree in Marketing, Communications, or related field
- At least 5 years of hands-on SEM experience
- Certifications in Google Ads, Google Analytics, or similar
KNOWLEDGE, SKILLS, AND ABILITIES:
Knowledge:
- Understanding of e-marketing channels and best practices for SEM, SEO, Content Marketing
Skills/Tools:
- Google Ads/Bing Ads: keyword research, ad copy, campaign management
- Google Ads Editor: campaign and ad management
- Google Analytics and other analytics tools
- SEO tools like SEMrush, Moz, AHREFs
- Content and ad copy writing skills
Additional Skills:
- Experience working with large datasets (>1 million keywords) in Excel or SQL
- Familiarity with eCommerce metrics
Abilities:
- Excellent communication skills
- Self-driven, quick learner, organized, detail-oriented
- Ability to multitask and prioritize
- Strong relationship-building skills
- Ability to understand and immerse in product stories for campaigns
- Team player with a positive attitude
- Capable of managing multiple projects independently
WORKING CONDITIONS:
- Office environment, normal lighting and ventilation
- Workload and deadlines may cause routine strain
- Potential domestic travel, unlikely international
- Flexible working hours expected
- Mostly sedentary work, with light physical activity as needed
The above describes the general nature of the role and is not exhaustive.
Disclaimer:
This description is not exhaustive and roles may vary. Avantor is an equal opportunity employer.
Why Avantor?
Join a global team of 14,000+ passionate professionals committed to life-changing science. Our work impacts lives positively, from medical treatments to medical devices. Grow your career with us in a diverse, inclusive culture that supports your development.
EEO Statement:
We are an equal opportunity employer, committed to diversity and inclusion. Reasonable accommodations are available upon request.
Privacy Policy:
We handle your personal data according to our privacy policy. Please review it for details on data use and your rights.
3rd Party Non-Solicitation Policy:
Engaging with candidates or recruitment agencies outside our process may result in forfeiting fees. We work with preferred suppliers and do not accept unsolicited solicitations.
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Digital Marketing Specialist, SEM employer: Avantor
Contact Detail:
Avantor Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Specialist, SEM
✨Tip Number 1
Familiarise yourself with the latest trends in SEM and PPC advertising. Follow industry leaders on social media and subscribe to relevant blogs to stay updated. This knowledge will not only help you during interviews but also demonstrate your passion for the field.
✨Tip Number 2
Network with professionals in the digital marketing space, especially those who work in SEM. Attend industry events or webinars where you can connect with potential colleagues or even hiring managers. Building these relationships can give you an edge when applying.
✨Tip Number 3
Get hands-on experience with tools like Google Ads, Google Analytics, and SEMrush. If you haven't already, consider running your own small campaigns or projects to showcase your skills. Practical experience can set you apart from other candidates.
✨Tip Number 4
Prepare to discuss specific metrics and results from your past SEM campaigns during interviews. Be ready to explain how you optimised campaigns for better ROI and what strategies you implemented. This will show your analytical skills and ability to drive results.
We think you need these skills to ace Digital Marketing Specialist, SEM
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in SEM and digital marketing. Use keywords from the job description to demonstrate that you meet the qualifications and have the necessary skills.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for digital marketing and your specific experience with SEM. Mention any relevant certifications, such as Google Ads or Google Analytics, and how they relate to the role.
Showcase Your Analytical Skills: In your application, provide examples of how you've used analytics tools like Google Analytics or SEMrush to drive results in previous roles. Highlight any successful campaigns you've managed and the impact they had on ROI.
Highlight Team Collaboration: Since the role involves collaboration with stakeholders, mention any experiences where you've worked effectively in a team setting. Emphasise your communication skills and ability to build relationships to enhance campaign success.
How to prepare for a job interview at Avantor
✨Know Your SEM Tools
Familiarise yourself with tools like Google Ads, SEMrush, and Google Analytics. Be prepared to discuss how you've used these tools in past roles to optimise campaigns and analyse performance.
✨Showcase Your Analytical Skills
Be ready to demonstrate your ability to analyse data and draw insights. Discuss specific examples where your analysis led to improved ROI or campaign performance, highlighting your experience with large datasets.
✨Prepare for Scenario Questions
Expect questions that ask you to solve hypothetical SEM challenges. Think about how you would approach keyword research, ad copy creation, or campaign optimisation based on real-world scenarios.
✨Highlight Collaboration Experience
Since the role involves working with various stakeholders, share examples of how you've successfully collaborated with teams in the past. Emphasise your communication skills and ability to build relationships.
