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- Tasks: Lead Heathrow's loyalty strategy and manage exciting campaigns to enhance passenger experiences.
- Company: Join Heathrow, the world's most iconic airport, filled with unique opportunities and diverse cultures.
- Benefits: Enjoy competitive salaries, flexible hybrid working, generous leave, and extensive wellbeing support.
- Why this job: Be part of a dynamic team driving innovation and sustainability in aviation while growing your career.
- Qualifications: Experience in loyalty programs, CRM, and partnership management is essential.
- Other info: Heathrow champions inclusivity and offers a vibrant workplace culture.
The predicted salary is between 36000 - 60000 £ per year.
This job is brought to you by Jobs/Redefined, the UK\’s leading over-50s age inclusive jobs board.
Job Description
Heathrow Rewards is a free loyalty program for passengers and airport employees. Members earn points on parking, pre-booked tickets, shopping, dining, lounge bookings, and more at Heathrow.
The Loyalty and Partnerships Manager will develop and execute Heathrow\’s loyalty strategy and proposition. They will manage Heathrow Rewards content and campaigns across CRM and other marketing channels. The role includes overseeing the Heathrow Rewards loyalty programme to boost commercial revenue and enhance passenger experience through effective partner management, member acquisition, and new loyalty partnerships.
Responsibilities
- Partnering with the Senior Product Manager to support loyalty program strategy development and execution
- Maintaining a calendar of campaigns and communications
- Managing creative briefing process for external agencies, providing input into creative assets and writing copy for internally produced campaigns
- Developing partnership initiatives to engage the existing base and acquire new members
- Managing and maintain reporting framework to measure and communicate campaign performance
- Providing knowledge on emerging loyalty program innovation to internal and external audiences.
Qualifications
- Experience in working within or managing a Loyalty program including partnership management/acquisition.
- Experience within direct marketing, CRM, Loyalty or other similar fields (operational or consultative roles).
- Experience of writing briefs and managing day to day relationships with external agencies and technology partners.
- A good knowledge of the Data Protection Act, and other data collection and processing legislation and best practise
- Experience of CRM & Loyalty technology platforms
#LI-Hybrid
About Us
There\’s something so special about working at the world\’s most iconic airport. Its sights. Its sounds. Its constant air of excitement. Heathrow is an amazing backdrop to a career filled with unique opportunities.
Every day, you\’ll discover a world full of fresh possibilities and end the day buzzing with stories to tell, as you encounter people from all cultures, nationalities and experiences. A world full of pride for what we do and no end of exciting career prospects to explore.
It brings out the best in all of us. And inspires everyone to deliver on our ambitious plans. Together, we\’re working to welcome millions more passengers while ensuring aviation can continue to be a force for good by leading global efforts in sustainability.
Join us on that journey and we\’ll help you achieve your ambitions too. Supporting you to learn, encouraging you to be yourself, backing you to achieve more than you might ever have imagined. Because there\’s no place like Heathrow.
Our rewards
We offer competitive salaries and excellent benefits that will support you now and in the future. As well as performance-based annual bonuses and our longer-term Share in Success Bonus plans, we also offer generous annual leave allowances and market-leading pensions. With family friendly policies, access to private health insurance and a wide range of wellbeing tools, we\’ll support you to be at your best inside and outside work. And of course, we\’ll provide varied learning and development opportunities too. Here you\’ll find everything you need for a fulfilling career journey that can take you in exciting directions.
Working Location
Our Hybrid working approach offers the opportunity for colleagues in some roles to work from home for an average of two days a week, providing the flexibility to work in an agile way whilst ensuring we deliver for the operational needs of Heathrow. Working arrangements vary from team to team and will be confirmed during the recruitment process. You\’ll need to be based in the UK and within a commutable distance to Heathrow.
Sustainable Travel to work
Heathrow\’s Sustainable Travel Guide sets out easy and sustainable travel options that everyone can access.
Equal Opportunities
As an equal opportunities employer, we encourage applications from all. We believe that diverse talent makes us stronger – not least because we welcome passengers from all corners of the globe, every single day. Heathrow is an accessible place to work. With five diversity networks, we champion inclusivity and celebrate individuality.
About the Team
Heathrow is a city within a city. And there\’s no place like it when it comes to the scale of our ambitions. You\’ll be part of a Customer team that drives our profitability across everything from retail, property and airport transport, through to passenger services, forecasting and contracts with airlines. Customer insight is at the heart of what we do, supported by a strong commercial strategy. We have a pioneering agenda for digital, e-commerce and innovation, as we look to transform the way our passengers spend at our airport.
We believe the best way to drive growth across our iconic airport is by improving the services offered within it. So although we know generating income is critical to driving our business forward, we\’re also passionate about delivering the best possible passenger experience. You\’ll help us to get the balance right – not least so we can continue investing in an airport that leads the world.
#J-18808-Ljbffr
Loyalty and Partnerships Manager employer: Heathrow Airport
Contact Detail:
Heathrow Airport Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Loyalty and Partnerships Manager
✨Tip Number 1
Familiarise yourself with Heathrow Rewards and its current loyalty strategies. Understanding their existing programmes and partnerships will help you demonstrate your knowledge during interviews and show how you can contribute to enhancing their offerings.
✨Tip Number 2
Network with professionals in the loyalty and partnerships sector, especially those who have experience with CRM systems. Engaging with industry experts can provide insights into best practices and emerging trends that you can discuss in your application.
✨Tip Number 3
Prepare to showcase your experience in managing partnerships and campaigns. Think of specific examples where you've successfully driven member acquisition or improved customer engagement, as these will be key talking points in your discussions with us.
✨Tip Number 4
Stay updated on the latest developments in data protection legislation and CRM technologies. Being knowledgeable about these areas will not only enhance your credibility but also align with the responsibilities outlined in the job description.
We think you need these skills to ace Loyalty and Partnerships Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in loyalty programmes, partnership management, and CRM. Use specific examples that demonstrate your achievements in these areas.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for the role and the company. Mention how your skills align with the responsibilities of the Loyalty and Partnerships Manager position and express your enthusiasm for contributing to Heathrow Rewards.
Highlight Relevant Experience: In your application, emphasise any previous roles where you managed loyalty programmes or partnerships. Include metrics or outcomes that illustrate your success in these positions.
Showcase Your Knowledge: Demonstrate your understanding of the Data Protection Act and best practices in data collection and processing. This will show that you are well-versed in the legal aspects of managing loyalty programmes.
How to prepare for a job interview at Heathrow Airport
✨Know Your Loyalty Program Basics
Make sure you understand the fundamentals of loyalty programs, especially how they work in the context of airports. Familiarise yourself with Heathrow Rewards and be ready to discuss how you can enhance its value for members.
✨Showcase Your Partnership Management Skills
Prepare examples from your past experiences where you've successfully managed partnerships or acquired new members. Highlight specific strategies you used and the results achieved to demonstrate your capability in this area.
✨Be Ready to Discuss Campaigns
Think about previous marketing campaigns you've been involved in. Be prepared to discuss your role, the creative process, and how you measured success. This will show your understanding of campaign management and performance metrics.
✨Understand Data Protection Legislation
Brush up on the Data Protection Act and other relevant legislation. Be ready to explain how you would ensure compliance in managing customer data within loyalty programmes, as this is crucial for maintaining trust and integrity.
