Executive Creative Director, Writing

Hello, we’re Starling. We built a new kind of bank because we knew technology had the power to help people save, spend and manage their money in a new and transformative way. We’re a fully licensed UK bank with the culture and spirit of a fast-moving, disruptive tech company. We’re a bank, but better: fairer, easier to use and designed to demystify money for everyone. We employ more than 3,500 people across our London, Southampton, Cardiff and Manchester offices.

Reporting to the Chief Marketing Officer, the Executive Creative Director of Writing will be a pivotal strategic role responsible for defining, developing, and elevating Starling Bank’s creative writing approach across all communication channels. This role combines leadership of the internal creative team, strategic guidance of external agencies, and a critical mandate to build and enhance the bank’s writing capabilities.

Requirements

Creative Leadership and Strategy

1. Develop and maintain a distinctive, consistent, and compelling tone of voice that reflects Starling Bank’s brand personality and strategic objectives
2. Lead the internal creative writing team, providing strategic direction, mentorship, and creative inspiration
3. Establish and maintain high creative standards across all written communication channels

Team Development and Capability Building

1. Build and nurture an internal creative writing team with exceptional skills and potential
2. Design and implement comprehensive writing training and development programs
3. Create frameworks and guidelines that enable consistent, high-quality writing across the organisation
4. Mentor team members to develop their creative and strategic writing capabilities

Multi-Channel Communication Strategy

1. Oversee writing strategy for all customer-facing and internal communication channels
2. Ensure brand consistency across digital platforms, print materials, social media, customer communications, marketing collateral, and internal documentation
3. Collaborate with marketing, product, customer experience, and communications teams to align writing approaches

Agency Collaboration and Management

1. Manage and direct external creative agencies, providing clear strategic briefs and creative direction
2. Evaluate agency work against Starling Bank’s creative standards and brand guidelines
3. Develop strong collaborative relationships with creative partners to drive innovative writing solutions

Brand Voice and Content Innovation

1. Continuously evolve and refine Starling Bank’s unique writing style and tone
2. Drive creative innovation in written communication
3. Monitor industry trends and emerging communication techniques
4. Develop experimental and cutting-edge content approaches that differentiate Starling Bank

Applications for this role will close on Monday 3rd February at midday.

Benefits

1. 25 days holiday (plus take your public holiday allowance whenever works best for you)
2. An extra day’s holiday for your birthday
3. Annual leave is increased with length of service, and you can choose to buy or sell up to five extra days off
4. 16 hours paid volunteering time a year
5. Salary sacrifice, company enhanced pension scheme
6. Life insurance at 4x your salary
7. Private Medical Insurance with VitalityHealth including mental health support and cancer care. Partner benefits include discounts with Waitrose, Mr&Mrs Smith and Peloton
8. Generous family-friendly policies
9. Perkbox membership giving access to retail discounts, a wellness platform for physical and mental health, and weekly free and boosted perks
10. Access to initiatives like Cycle to Work and Salary Sacrificed Gym partnerships

About Us

You may be put off applying for a role because you don’t tick every box. Forget that! While we can’t accommodate every flexible working request, we’re always open to discussion. So, if you’re excited about working with us, but aren’t sure if you’re 100% there yet, get in touch anyway.

We’re on a mission to radically reshape banking – and that starts with our brilliant team. Whatever came before, we’re proud to bring together people of all backgrounds and experiences who love working together to solve problems.

Starling Bank is an equal opportunity employer, and we’re proud of our ongoing efforts to foster diversity & inclusion in the workplace. Individuals seeking employment at Starling Bank are considered without regard to race, religion, national origin, age, sex, gender, gender identity, gender expression, sexual orientation, marital status, medical condition, ancestry, physical or mental disability, military or veteran status, or any other characteristic protected by applicable law.

By submitting your application, you agree that Starling Bank may collect your personal data for recruiting and related purposes. Our Privacy Notice explains what personal information we may process, where we may process your personal information, its purposes for processing your personal information, and the rights you can exercise over our use of your personal information.

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