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- Tasks: Lead the Communications Strategy for the Scottish FA and manage a dynamic team.
- Company: Join the Scottish FA, the second oldest national football association, inspiring Scotland through football.
- Benefits: Enjoy a key leadership role with opportunities to shape public perception and engage with media.
- Why this job: Be a vital voice in football, influencing both the sport and community while fostering talent.
- Qualifications: Proven strategic leadership experience and strong relationships within the media sector are essential.
- Other info: This role involves high-profile interactions with UEFA & FIFA, ensuring impactful representation.
The predicted salary is between 43200 - 72000 £ per year.
Description
To develop, own and lead on the Communications Strategy for the Scottish FA.
The Head of Communications will work in conjunction with our Head of Marketing to define and finesse both pro-active communications that stimulate interest and endorsement of the association, as well as lead on re-active communications that both elevate and protect the brand reputation and perception of the Scottish FA.
A critical Senior role, reporting directly to the Commercial Director. This role will play a key component in the strategic leadership and public facing profile of the Association.
Key Responsibilities
- Develop and implement the Communications strategy for the Association in collaboration with the Commercial Director
- Oversee the creation and implementation of Public Relations Campaigns to enhance the association’s visibility and reputation
- Develop and implement communication strategies to keep staff informed and engaged
- Act as the Primary Spokesperson for the Association
- Lead and manage the Communications Team, creating a culturally unified environment which fosters people success
- Own and manage a clear and documented communications calendar with pro-active campaigns that stimulate our Commercial Partners and engage our support base
- Be a figurehead that links the Scottish FA and leading Media outlets to ensure the Scottish FA is represented fairly and positively across both digital and written press
- Be the principal point of contact with external governing bodies, namely UEFA & FIFA, to ensure the association has strong, credible relationships and we always act in accordance with UEFA regulations
- Work to amplify and elevate the Scottish FA voice and influence amongst external media outlets and Footballing Governing bodies (UEFA & FIFA)
- Collaborate and co-create a clear strategic plan to ensure our comms meets the needs of our suite of commercial partners and sponsors
- Lead the Team to deliver operationally against the media operations for all media activity, including matches, press conferences and special events
- Lead the Team to deliver media operation for Men’s senior national team participating in major tournament finals
- Prioritise and manage a volatile and unpredictable work schedule to ensure that the Comms Team are delivering best-in-class output
- Develop and implement crisis communications plans to protect the organization’s reputation
Skills, Knowledge & Expertise
- Experience of a strategic leadership role with tangible success
- Experience of working in a complex, fast-moving industry
- Leadership experience, with clear evidence of successful promotion of talent
- Experience working and forging strong, influential relationships within the Scottish media sector
- Critical grasp of changing media consumption, and evidence of in-depth understanding of both digital and written media
- Proven track record of leading communications campaigns with high public scrutiny
Further information provided within Job Description.
About Scottish Football Association
The Scottish Football Association (also known as the Scottish FA) is the governing body of football in Scotland. Members of the Scottish FA include clubs in Scotland, affiliated national and local associations. It was formed in 1873, making it the second oldest national football association in the world.
Our vision is to harness the power of football to inspire the nation, transform lives and build a united and successful game. Through our Strategy, our commitment is to build on the successes of our men’s and women’s national teams, our manifesto to encourage future generations to play freely and safely, whilst showcasing the many ways in which football can improve everyday health, education and wellbeing in Scotland.
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Head of Communications employer: Scottish Football Association
Contact Detail:
Scottish Football Association Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Communications
✨Tip Number 1
Familiarize yourself with the current communications landscape in Scottish football. Understanding the key players, media outlets, and recent developments will help you speak knowledgeably about the role and demonstrate your passion for the sport.
✨Tip Number 2
Network with professionals in the Scottish media sector. Building relationships with journalists and influencers can provide you with insights into the industry and may even lead to recommendations when applying for the position.
✨Tip Number 3
Stay updated on the latest trends in digital and written media consumption. Being able to discuss how these trends impact communications strategies will show that you are forward-thinking and ready to tackle the challenges of the role.
✨Tip Number 4
Prepare to discuss your experience with crisis communications. Given the nature of the role, having concrete examples of how you've successfully managed communications during challenging situations will set you apart from other candidates.
We think you need these skills to ace Head of Communications
Some tips for your application 🫡
Understand the Role: Make sure to thoroughly read the job description for the Head of Communications position. Understand the key responsibilities and required skills, and think about how your experience aligns with these.
Tailor Your CV: Customize your CV to highlight relevant experience in strategic leadership, public relations, and media management. Use specific examples that demonstrate your success in similar roles.
Craft a Compelling Cover Letter: Write a cover letter that not only outlines your qualifications but also expresses your passion for football and the Scottish FA's mission. Mention how you can contribute to enhancing the association's visibility and reputation.
Showcase Your Media Knowledge: In your application, emphasize your understanding of both digital and written media, as well as your experience in managing communications under public scrutiny. This will demonstrate your capability to handle the demands of the role.
How to prepare for a job interview at Scottish Football Association
✨Understand the Communications Strategy
Make sure you have a clear understanding of what a successful communications strategy looks like, especially in the context of sports organizations. Be prepared to discuss your vision for enhancing the Scottish FA's visibility and reputation.
✨Showcase Leadership Experience
Highlight your previous leadership roles and provide specific examples of how you've successfully promoted talent within your team. This will demonstrate your capability to lead the Communications Team effectively.
✨Familiarize Yourself with Media Relations
Research the current media landscape in Scotland, particularly focusing on key outlets that cover football. Be ready to discuss how you would build and maintain strong relationships with these media representatives.
✨Prepare for Crisis Communication Scenarios
Think about potential crisis situations that could arise in the world of football and prepare your strategies for managing them. Being able to articulate a clear crisis communication plan will show your readiness for this critical aspect of the role.
