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- Tasks: Join us as a Fan Engagement Executive, managing creative communications and driving fan engagement.
- Company: Be part of the thrilling world of Formula 1, where passion meets innovation.
- Benefits: Enjoy perks like flexible working options and the chance to work in a dynamic environment.
- Why this job: This role offers a unique opportunity to connect with fans and shape their experience in F1.
- Qualifications: You need at least 2 years in customer marketing, with a knack for engaging campaigns.
- Other info: Collaborate with creative teams and leverage data to enhance fan engagement strategies.
The predicted salary is between 36000 - 60000 £ per year.
Are you ready to make your mark in the world of Formula 1?
At Formula 1, we are passionate about delivering the world s greatest sports and entertainment spectacle leaving a positive legacy wherever we race. Innovation has always been at the heart of what we do ever since our first Grand Prix in 1950. Now, 75 years on, the sport remains a pioneer, developing technologies that have made a significant impact on society beyond the track.
Everything you see on screen or at an event comes via our passionate and dedicated people. Whether its engineering, broadcast, legal, logistics, security, event management, commercial, media rights, marketing, or communications there is always a talented team working to maximise the potential of the sport.
We re on the lookout for a Fan Engagement Executive to join the team and support an exciting period for fan engagement at F1. Reporting day to day to the Fan Engagement Manager, the main purpose of the role is to support data growth, fan engagement and the F1 Fan membership program.
Main Duties and Responsibilities:
- Support the delivery of key campaigns for F1 Unlocked, driving database acquisition and engagement, backed up through analytics and insights – including reward strategy and competitions.
- Support with data capture & enrichment tactics to grow the F1 fanbase to deepen understanding and knowledge of the fan base through engagement mechanics, Monterosa platform and partner data sources.
- Manage the creative process for all F1 Unlocked communications including weekly fan communications, lifecycle communications, partner inclusions & rewards.
- Own the Fan Engagement Marketing Planning Calendar, ensuring it is up to date and shared with key stakeholders.
- Track and deliver all licensee and partner contractual obligations so that they are engaging and valuable for our Unlocked fanbase and meet partner needs.
- Evaluate the performance of all F1 Unlocked activities to optimise future campaigns.
- Lead on future test & learn plans to increase learnings on our fanbase and drive future growth.
- Establish effective working relationships across with creative teams and agencies as well as F1 data and product teams.
About You:
- Minimum of 2 years in a customer marketing role client or agency side managing lifecycles
- Experience delivering a high volume of insight-lead engagement campaigns from briefing through to execution and reporting
- Able to prioritise workload in a very high output environment
Why join the force behind the sport?
Joining F1 means becoming part of a team that values innovation, collaboration and personal growth. We offer a dynamic work environment where ideas are heard, and employee contributions truly make an impact. We seek to recruit, develop, and retain the most talented people to play their role in accelerating the future of the sport. As a member of the F1 team, you will be able to access our amazing benefits:
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Private Healthcare scheme
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Dental Care
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4 x Grand Prix Paddock passes per season
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Enhanced maternity/paternity leave and other family planning policies
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A free staff shuttle service running to and from surrounding trains stations near to Biggin Hill
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Free healthy snacks in our offices
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Subsidised canteen in Biggin Hill, serving breakfast and lunch
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25 days annual leave and 8 Bank Holiday days, plus a Christmas period closure
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Opportunities to develop and request training for your role via our in-house Learning and Development team
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Discount on F1 merchandise
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Discount at F1 s experiences including F1 Arcade and F1 Drive
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Perkbox benefit portal and more
Fan Engagement Executive employer: F1
Contact Detail:
F1 Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Fan Engagement Executive
✨Tip Number 1
Familiarise yourself with the F1 Unlocked programme and its current campaigns. Understanding the nuances of fan engagement in motorsport will help you speak confidently about how you can contribute to their goals.
✨Tip Number 2
Network with professionals in the sports marketing field, especially those who have experience in fan engagement. Attend relevant events or webinars to gain insights and make connections that could lead to referrals.
✨Tip Number 3
Showcase your analytical skills by preparing examples of how you've used data to drive engagement in previous roles. Be ready to discuss specific metrics and outcomes during any interviews.
✨Tip Number 4
Demonstrate your creativity by thinking of innovative fan engagement strategies that could be implemented at F1. Presenting fresh ideas can set you apart from other candidates and show your passion for the role.
We think you need these skills to ace Fan Engagement Executive
Some tips for your application 🫡
Understand the Role: Read the job description thoroughly to grasp the responsibilities and requirements of the Fan Engagement Executive position. Tailor your application to highlight relevant experiences that align with these duties.
Highlight Relevant Experience: Emphasise your experience in customer marketing, particularly any roles where you managed engagement campaigns. Use specific examples to demonstrate your ability to deliver insight-led campaigns and manage lifecycles effectively.
Showcase Analytical Skills: Since the role involves evaluating campaign performance and using analytics, make sure to include any relevant skills or experiences with data analysis. Mention tools or methods you've used to track and optimise campaigns.
Craft a Compelling Cover Letter: Write a cover letter that not only expresses your enthusiasm for the role but also connects your background to the key responsibilities outlined in the job description. Make it personal and engaging to stand out from other applicants.
How to prepare for a job interview at F1
✨Show Your Passion for F1
Make sure to express your enthusiasm for Formula 1 and its fan community. Share any personal experiences or insights you have about the sport, as this will demonstrate your genuine interest in the role and the brand.
✨Highlight Your Marketing Experience
Be prepared to discuss your previous experience in customer marketing roles. Focus on specific campaigns you've managed, particularly those that involved data-driven insights and engagement strategies, as these are crucial for the Fan Engagement Executive position.
✨Demonstrate Analytical Skills
Since the role involves evaluating campaign performance, be ready to talk about how you've used analytics in past projects. Provide examples of how you've tracked success and optimised future campaigns based on data insights.
✨Emphasise Collaboration
The job requires working with various teams and stakeholders. Share examples of how you've successfully collaborated with creative teams, agencies, or partners in the past, highlighting your ability to build effective working relationships.
