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- Tasks: Lead shopper research and develop strategic marketing plans to boost brand growth.
- Company: Join Tiger Brands, a passionate company focused on customer satisfaction and innovation.
- Benefits: Enjoy a full-time role with opportunities for growth and collaboration in a dynamic team.
- Why this job: Be part of a vibrant culture that values creativity and strategic thinking in marketing.
- Qualifications: Mid-senior level experience in marketing or sales is preferred; passion for shopper insights is key.
- Other info: Preference may be given to candidates from under-represented groups as part of our equity plan.
The predicted salary is between 36000 - 60000 £ per year.
Join to apply for the Shopper Marketing Manager: STB MT role at Tiger Brands.
It\’s fun to work in a company where people truly BELIEVE in what they\’re doing!
We\’re committed to bringing passion and customer focus to the business.
CATEGORY & SHOPPER UNDERSTANDING
- Motivate & deliver Shopper Research, extracting key insights & recommending action plans to leverage growth opportunities.
- Scope out & evaluate shopper media platforms & touchpoints across channels/clusters for media selection supporting shopper plans.
- Conduct deep dive category & basket analytics to identify shopper-led trends, opportunities, & threats at category & brand levels across channels.
STRATEGIC SHOPPER PLANS
- Collaborate with Marketing to develop strategic shopper plans to support brand equity, innovation launches, & purchasing behavior, managing related budgets.
- Work with Trade Marketing to build Channel/Cluster “Look of Success,” launch GTM plans, & shopper campaigns to implement strategic plans & capitalize on basket conversion opportunities.
- Assist in building commercial arguments for customers & provide strategic shopper insights into Joint Business Planning & Category Reviews.
- Review and revise Shopper Marketing Plans quarterly based on market dynamics, opportunities, & risks.
REVENUE MANAGEMENT
- Coordinate with Revenue & Trade Marketing on pack:price architecture to meet shopper needs & optimize range performance.
- Determine promotional mechanics & pricing levels by channel/cluster to drive brand switching & profitability, increasing basket size/mix.
PERFORMANCE MANAGEMENT
- Ensure timely and complete execution of shopper marketing plans, meeting objectives & ROI.
- Proactively manage GTM launches to maximize impact of brand innovations.
- Review category & brand performance, identify gaps, and recommend actions.
- Support Customer Reviews & JBP updates with shopper insights & growth initiatives.
If you enjoy wild growth and working with enthusiastic, high-achieving teams, you\’ll enjoy your career with us!
In line with Tiger Brands\’ employment equity plan, preference may be given to candidates from under-represented groups.
Seniority level
- Mid-Senior level
Employment type
- Full-time
Job function
- Marketing and Sales
Industries
- Manufacturing
Referrals increase your chances of interviewing at Tiger Brands by 2x.
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Shopper Marketing Manager: STB MT employer: Tiger Brands Ltd
Contact Detail:
Tiger Brands Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Shopper Marketing Manager: STB MT
✨Tip Number 1
Familiarise yourself with the latest trends in shopper marketing and consumer behaviour. Understanding what drives shopper decisions can help you stand out during interviews, as you'll be able to discuss relevant insights and how they can be applied to the role.
✨Tip Number 2
Network with professionals in the industry, especially those who have experience in shopper marketing. Engaging with them on platforms like LinkedIn can provide you with valuable insights and potentially lead to referrals, increasing your chances of landing an interview.
✨Tip Number 3
Prepare to discuss specific examples of successful shopper marketing campaigns you've been involved in. Highlighting your direct contributions and the results achieved will demonstrate your capability and fit for the Shopper Marketing Manager role.
✨Tip Number 4
Stay updated on Tiger Brands' recent initiatives and product launches. Showing that you are informed about the company’s activities and how they relate to shopper marketing will impress interviewers and show your genuine interest in the role.
We think you need these skills to ace Shopper Marketing Manager: STB MT
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and requirements of the Shopper Marketing Manager position at Tiger Brands. Tailor your application to highlight relevant experience and skills that align with the job description.
Highlight Relevant Experience: In your CV and cover letter, emphasise your experience in shopper marketing, category management, and revenue management. Use specific examples to demonstrate how you've successfully executed similar strategies in previous roles.
Showcase Analytical Skills: Given the emphasis on shopper research and analytics in the job description, be sure to include any relevant analytical skills or tools you are proficient in. Mention specific projects where you used data to drive decisions or improve performance.
Craft a Compelling Cover Letter: Write a cover letter that not only outlines your qualifications but also conveys your passion for the role and the company. Discuss why you believe in Tiger Brands' mission and how you can contribute to their success in shopper marketing.
How to prepare for a job interview at Tiger Brands Ltd
✨Understand Shopper Insights
Make sure to familiarise yourself with the latest trends in shopper behaviour and insights. Be prepared to discuss how you would leverage these insights to drive growth opportunities for the company.
✨Showcase Strategic Planning Skills
Highlight your experience in developing strategic shopper plans. Be ready to provide examples of how you've collaborated with marketing teams to support brand equity and innovation launches.
✨Demonstrate Analytical Abilities
Prepare to discuss your experience with category and basket analytics. Be specific about how you've identified trends and opportunities in the past, and how you would apply this knowledge to the role.
✨Discuss Revenue Management Strategies
Be ready to talk about your approach to coordinating with revenue and trade marketing. Discuss how you've determined promotional mechanics and pricing levels to optimise performance in previous roles.
