Head of Demand Marketing

Head of Demand Marketing

The Apex Group was established in Bermuda in 2003 and is now one of the world’s largest fund administration and middle office solutions providers.

Our business is unique in its ability to reach globally, service locally, and provide cross-jurisdictional services. With our clients at the heart of everything we do, our hard-working team has successfully delivered on an unprecedented growth and transformation journey, and we are now represented by over circa 13,000 employees across 112 offices worldwide. Your career with us should reflect your energy and passion.

That’s why, at Apex Group, we will do more than simply ’empower’ you. We will work to supercharge your unique skills and experience.

Take the lead and we’ll give you the support you need to be at the top of your game. And we offer you the freedom to be a positive disrupter and turn big ideas into bold, industry-changing realities.

HEAD OF DEMAND & CAMPAIGN MARKETING

This is an exciting opportunity for a bright, ambitious marketer ready to take on a key role within a high impact and fast-paced marketing team. Reporting directly to the Chief Marketing and Communications Officer (CMCO), you will have the opportunity to form part of the Marketing & Communications senior leadership team – managing a team of Demand marketers driving growth for the business. You will be someone who is keen to develop and deliver impactful revenue focused campaign plans, is accountable for their role, is data-driven, highly collaborative by nature, and works well under pressure.

You will have the ability to drive new ways of doing things, rolling your sleeves up and getting tactical with your team supporting campaign execution, while maintaining strategic oversight and driving your team toward longer term goals. You will play a valuable leadership role in further developing the global Group’s established demand marketing function, in addition to embedding campaign structure and accountability into that team.

In this role, you will not only be responsible for overseeing the global demand marketing strategy and campaign process, but also for hands-on management and accountability for the global marketing budget and ensuring strict budget controls and ROI are in place – reporting monthly to the CMCO and reconciling with the Finance team. You will have a strong background in B2B demand marketing and a proven track record in executing ABM and demand gen campaigns. You will also be unafraid of a challenge and have prior experience managing cross-border teams and developing direct reports to reach their full potential.

Job Specification:

• Manage and develop a team of demand and campaign marketers across demand, campaigns and events.
• Work closely with Marketing Operations & Transformation, Portfolio Marketing, Content and your team to lead the development and execution of a clear and repeatable campaign process.
• Be responsible for global lead generation for the Group marketing team, setting clear KPI’s and pipeline goals for your team and hitting revenue targets.
• Align the events strategy with regional and global marketing campaigns and revenue goals.
• Enforce and review regular campaign reporting from cross-functional teams measuring their impact and ensuring ongoing optimization of tactics.
• Work closely with the Portfolio, Content, Demand, Digital and Comms teams to deliver integrated campaigns.
• Set the Campaign KPIs for your team and work with the broader marketing functions to set their KPIs.
• Drive reporting enhancement in line with key strategic priorities.
• Report monthly on the marketing revenue pipeline and continually improve processes.
• Project manage campaigns and deliver a monthly report on performance to the CMCO.
• Generate insights on engagement behaviours and identify high performing channels.
• Support your team members in developing strong stakeholder relationships.
• Drive your Campaigns team to deliver strong CX campaigns with clear objectives, KPIs, and measurable outcomes.
• Develop a clear audience-focused strategy and support the regionalisation of strategic marketing plans.
• Support a data-driven approach to marketing for your team.
• Develop a strong understanding of the relevant Apex product set.
• Feed new products into regional marketing campaigns.
• Ensure that all regional campaigns adhere to the Group Tone of Voice.

Skills Required:

• Proven experience in a B2B marketing role with demonstrable demand and/or campaign marketing success.
• Strong leadership qualities, able to push your team and develop strong relationships with key senior stakeholders.
• Detail oriented with strong numeric skills and experience in managing multi-million dollar marketing budgets.
• Ability to manage multiple projects simultaneously and keep organized.
• Strong relationship building and negotiation skills.
• A natural problem solver and change agent.
• Experience managing a remote team of marketers with different skillsets.
• Ability to manage a remote team and remain connected.
• Exceptional communication skills.
• Experience with CRM and MAP tools – Salesforce (Pardot a bonus).
• Undergraduate degree required; Chartered Institute of Marketing qualification (or equivalent) a bonus.

What you will get in return:

• A unique opportunity to be part of a large and expanding global business.
• A great opportunity to gain exposure to senior leadership.
• Competitive compensation package.
• The chance to impact the business and implement your own ideas.
• Exposure to all aspects of the business and work directly with senior management.
• A genuine career path and ability to help shape the product marketing agenda.
• Opportunity to work with a diverse, agile and global marketing team.

Job ID JR-0009235

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