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- Tasks: Lead product marketing efforts and develop growth campaigns for aviation data products.
- Company: Join IBA Group, a top advisory service provider in the commercial aviation industry since 1988.
- Benefits: Enjoy a collaborative team environment and opportunities for professional growth.
- Why this job: Be part of a passionate team driving innovation in aviation data with real market impact.
- Qualifications: 3-5 years in B2B product marketing, SaaS experience, and strong digital tool proficiency required.
- Other info: Ideal for proactive, data-driven individuals looking to make a difference in a fast-paced setting.
The predicted salary is between 36000 - 60000 £ per year.
IBA Group Leatherhead, England, United Kingdom
IBA Group Leatherhead, England, United Kingdom
2 days ago Be among the first 25 applicants
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Head of Marketing & Communications | B2B Saas Marketing | Public Relations | Content Strategist
Job Purpose
IBA is looking to hire a strategic and growth-focused Product Marketing Manager with B2B SaaS expertise to drive the awareness, adoption and success of our aviation data product suite. As the Product Marketing Manager, you will spearhead product marketing efforts, understand target audiences, and work closely with the Product, Sales and Client Success teams to develop and deliver effective growth campaigns.
The Product Marketing Manager will join a passionate and collaborative team of three, reporting to the Head of Marketing. We are looking for an intuitive, self-sufficient, growth-oriented person to join the team in a fast-paced, data-led environment.
Established in 1988, IBA is the leading provider of advisory services, data, and analytics to the commercial aviation industry.
Responsibilities
Product Strategy and Positioning
- Develop clear, customer-centric messaging that highlights product value and
- differentiates us from our competitors
- Partner with our Product & Commercial teams on project timelines
Demand Generation & Go to Market Execution
- Build and lead GTM strategies for product growth, launches and enhancements
- Develop sector-specific campaigns to drive awareness and lead generation
- Work closely with the Client Success & Sales teams to craft and optimise user journeys
- Track, measure and optimise campaigns for impact
- Conduct ongoing market research to identify trends, opportunities and threats
- Closely monitor and analyse competitors and customer segments
- Use analysis to effectively align IBA products in the market
- Leverage and develop industry partnerships
Standardisation & communication
- Own and execute standardised product naming & language internally and externally
- Update and manage commercial product collateral, sales battlecards and positioning guides
- Create & implement product feedback processes between the commercial and marketing teams
Skills and Experience Required
Required:
- 3–5 years in a similar B2B product marketing role
- SaaS marketing experience with proven growth impact
- Strong proficiency in digital and data tools (Salesforce, Account Engagement, GA, CMS, WordPress)
- Bachelor\’s Degree in business, marketing, communications, or related field
- Proven ability to work with Product, Sales, and Marketing teams to drive product growth
- Experience using customer, competitor, and market intelligence to inform product roadmap and GTM strategies
- Excellent communication skills and stakeholder management
- Extremely organised, proactive and data-driven
- Great team player
Preferred:
- Experience in aviation, aerospace, or transportation analytics
- Familiarity with customer segmentation by region and industry
Seniority level
-
Seniority level
Mid-Senior level
Employment type
-
Employment type
Full-time
Job function
-
Job function
Marketing and Sales
-
Industries
Airlines and Aviation
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Product Marketing Manager (B2B SaaS) employer: IBA Group
Contact Detail:
IBA Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Marketing Manager (B2B SaaS)
✨Tip Number 1
Familiarise yourself with the aviation industry and IBA Group's product suite. Understanding the specific challenges and trends in aviation data will help you speak confidently about how you can contribute to their growth.
✨Tip Number 2
Network with professionals in the B2B SaaS space, especially those with experience in aviation or analytics. Engaging with industry peers can provide valuable insights and potentially lead to referrals.
✨Tip Number 3
Prepare to discuss your previous successes in driving product growth through effective marketing strategies. Be ready to share specific examples of campaigns you've led and the impact they had on the business.
✨Tip Number 4
Showcase your proficiency with digital tools like Salesforce and Google Analytics during conversations. Highlighting your technical skills will demonstrate that you're equipped to handle the data-driven aspects of the role.
We think you need these skills to ace Product Marketing Manager (B2B SaaS)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in B2B SaaS product marketing. Use specific examples that demonstrate your success in driving product growth and your proficiency with digital tools like Salesforce and Google Analytics.
Craft a Compelling Cover Letter: In your cover letter, express your passion for the aviation industry and how your skills align with IBA Group's goals. Mention your experience in developing customer-centric messaging and your ability to collaborate with cross-functional teams.
Showcase Your Analytical Skills: Include examples of how you've used market research and competitor analysis to inform product strategies. Highlight any specific campaigns you’ve led that resulted in measurable growth or improved user engagement.
Highlight Communication Skills: Since excellent communication is key for this role, provide examples of how you've effectively managed stakeholders and communicated product value both internally and externally. This could include creating sales collateral or leading presentations.
How to prepare for a job interview at IBA Group
✨Understand the Product Suite
Before the interview, make sure you have a solid understanding of IBA's aviation data product suite. Familiarise yourself with its features, benefits, and how it stands out from competitors. This will help you articulate your thoughts on product positioning and marketing strategies.
✨Showcase Your B2B SaaS Experience
Highlight your previous experience in B2B SaaS marketing during the interview. Be prepared to discuss specific campaigns you've led, the results achieved, and how you collaborated with sales and product teams to drive growth.
✨Prepare for Data-Driven Discussions
Since the role requires strong proficiency in digital and data tools, be ready to discuss how you've used analytics to inform marketing strategies. Bring examples of how you've tracked, measured, and optimised campaigns for impact.
✨Demonstrate Team Collaboration Skills
As the role involves working closely with various teams, prepare to share examples of successful collaborations. Discuss how you’ve effectively communicated with stakeholders and contributed to team success in a fast-paced environment.
