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For Companies At a Glance
- Tasks: Analyse ad performance and provide optimisation recommendations for clients.
- Company: Join Uber, a leading tech company transforming transportation and delivery.
- Benefits: Enjoy a full-time role with opportunities for growth and collaboration.
- Why this job: Be part of a dynamic team shaping the future of advertising analytics.
- Qualifications: 4+ years in analytics; experience with measurement tools and strong stakeholder management.
- Other info: Work closely with senior leadership and influence strategic initiatives.
The predicted salary is between 24000 - 42000 £ per year.
Join to apply for the Analyst, Ad Effectiveness – UK role at Uber
Join to apply for the Analyst, Ad Effectiveness – UK role at Uber
About The Role
The Ad Effectiveness team equips the Uber Advertising organization and our clients with a 360° view of critical decision-making dimensions, including how to measure campaign performance and provide recommendations for optimization. In this role, you will work within the ad measurement strategy organization to operationalize new measurement product development, partnerships, and capabilities that meet the needs of our customers.
About The Role
The Ad Effectiveness team equips the Uber Advertising organization and our clients with a 360° view of critical decision-making dimensions, including how to measure campaign performance and provide recommendations for optimization. In this role, you will work within the ad measurement strategy organization to operationalize new measurement product development, partnerships, and capabilities that meet the needs of our customers.
What The Candidate Will Do
- Translate concepts, measurement solutions, and underlying statistical fundamentals of the ads efficacy and measurement ecosystem to the needs of advertisers across verticals
- Structure and conduct analyses to generate campaign effectiveness outcomes and recommendations
- Create and present compelling narratives to senior leadership at clients and at Uber
- You will track unaddressed advertiser requirements, identifying opportunities for new strategic initiatives
- This role reports into and will work in close collaboration with the Ad Measurement Strategy Lead
Basic Qualifications
- 4+ years of advanced analytics and measurement experience within a technology company, media agency, consulting firm, advertiser, or research company
- Experience with third-party measurement providers such as Kantar, Foursquare, Circana, iSpot, etc.
- Strong stakeholder management
- A deep understanding of attribution modeling, market mix modeling, multi-variate testing, brand and conversion lift
- Experience with any of the following: SQL,R, SPSS/STATA, Tableau
- A strong understanding of the digital advertising and measurement ecosystem
- Experience with ads measurement for one or more of the following verticals: technology, retail, entertainment, restaurants, travel, CPG, telco, or finance
- Bachelor\’s degree in a quantitative or business field
Preferred Qualifications
- Advanced degree in business, math, statistics, economics, or a related field
- Experience building and influencing client or partner relationships
- Experience with team or peer leadership and development
Seniority level
-
Seniority level
Not Applicable
Employment type
-
Employment type
Full-time
Job function
-
Job function
Marketing and Sales
-
Industries
Internet Marketplace Platforms
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Analyst, Ad Effectiveness - UK employer: Uber
Contact Detail:
Uber Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Analyst, Ad Effectiveness - UK
✨Tip Number 1
Familiarise yourself with the latest trends in ad effectiveness and measurement. Understanding the current landscape will help you engage in meaningful conversations during interviews and demonstrate your expertise.
✨Tip Number 2
Network with professionals in the advertising and analytics fields. Attend industry events or webinars to connect with potential colleagues and learn more about the specific challenges they face, which can give you an edge in discussions.
✨Tip Number 3
Brush up on your technical skills, especially in SQL, R, or Tableau. Being able to showcase your analytical capabilities through practical examples can set you apart from other candidates.
✨Tip Number 4
Prepare to discuss case studies or past projects where you've successfully measured campaign performance. Highlighting your hands-on experience will illustrate your ability to translate data into actionable insights for clients.
We think you need these skills to ace Analyst, Ad Effectiveness - UK
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and requirements of the Analyst, Ad Effectiveness role at Uber. Familiarise yourself with key concepts like ad measurement, campaign performance, and stakeholder management.
Tailor Your CV: Highlight your relevant experience in advanced analytics and measurement. Be specific about your familiarity with tools like SQL, R, or Tableau, and mention any experience with third-party measurement providers that aligns with the job description.
Craft a Compelling Cover Letter: Use your cover letter to tell a story about your passion for digital advertising and measurement. Discuss how your background and skills make you a perfect fit for the role, and provide examples of past successes in similar positions.
Showcase Your Analytical Skills: In your application, emphasise your analytical skills and experience with attribution modelling and market mix modelling. Provide concrete examples of how you've used these skills to drive results in previous roles.
How to prepare for a job interview at Uber
✨Understand the Ad Effectiveness Landscape
Familiarise yourself with the key concepts of ad effectiveness, including attribution modelling and market mix modelling. Be prepared to discuss how these concepts apply to real-world scenarios and how they can impact campaign performance.
✨Showcase Your Analytical Skills
Prepare to demonstrate your experience with advanced analytics tools like SQL, R, or Tableau. Bring examples of past analyses you've conducted and be ready to explain your methodology and the outcomes.
✨Prepare Compelling Narratives
Since you'll need to present findings to senior leadership, practice creating clear and engaging narratives around your data. Think about how to translate complex statistical information into actionable insights that resonate with stakeholders.
✨Highlight Stakeholder Management Experience
Be ready to discuss your experience in managing relationships with clients or partners. Share specific examples of how you've influenced decisions or driven strategic initiatives based on advertiser needs.
