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- Tasks: Lead and inspire a team to drive user acquisition for mobile games.
- Company: Join Miniclip, a top player in mobile games and entertainment.
- Benefits: Work remotely from Lisbon or London with a competitive salary and perks.
- Why this job: Be part of a dynamic team shaping the future of mobile gaming.
- Qualifications: 4+ years in digital marketing, strong leadership, and analytical skills required.
- Other info: Manage a multi-million budget and collaborate with creative teams.
The predicted salary is between 43200 - 72000 £ per year.
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Miniclip is looking for a User Acquisition Team Lead to join our Marketing team. This is a full-time position reporting to the Head of User Acquisition, which can be based either in our Lisbon or London studios.
What will you be doing at Miniclip?
This is a varied and exciting role, working with a leading mobile games and entertainment company. You will work closely with a team of performance marketing experts and have the following responsibilities:
- Lead, mentor, and inspire a team of UA specialists to achieve their best work.
- Analyse and report the performance of all UA activities to key stakeholders on a regular basis.
- Develop and deliver user acquisition strategy plans and define KPIs in alignment with business objectives.
- Advise product teams, ensure the proper UA setup, and coordinate the launch of UA for new games.
- Contribute to defining the UA roadmap and set priorities for test campaigns and creative concepts.
- Define and coordinate launch strategies per game.
- Take ownership of a multi-million budget.
- Work with the Creative team to explore new design concepts to improve UA’s performance.
- Work very closely with the marketing BI teams to improve performance marketing investment efficiency.
What are we looking for?
- 4+ years of experience in paid digital marketing and media buying for mobile games.
- Strong in-depth knowledge of performance marketing strategies and UA best practices for mobile games.
- Proven team management and leadership experience.
- Exceptional analytical and data-driven thinker combined with a creative mind.
- Extensive expertise of various key mobile marketing channels.
- A desire for both strategic planning and daily execution/optimisation.
- Detailed understanding and in-practice experience with tracking tools for mobile apps.
- Excellent cross-functional communication skills (both written and verbal).
- Comprehensive knowledge of the mobile games industry and performance metrics.
- Strong gaming UA advertising creative skills are required.
About Miniclip
Miniclip is a global leader in games and one of the world’s biggest developers and publishers of mobile games, with a mission of unleashing the gamer in everyone. It distributes highly engaging games to a global audience of over 400 million monthly and 65 million daily active users across mobile, PC, console, social, and online platforms. Operating in 12 countries, Miniclip develops and launches games in multiple categories across its 20 studios.
Founded in 2001 with an internationally recognised brand name, Miniclip has successfully grown a global audience across 195 countries and six continents. It has a unique understanding of the games space, developing and distributing a strong portfolio of over 60 high-quality mobile games globally.
To date, Miniclip’s studios and companies have generated more than 10 billion downloads, including the following games: 8 Ball PoolTM, Subway SurfersTM, Golf BattleTM, Football StrikeTM, Carrom PoolTM, OSM – Online Soccer ManagerTM, Football Rivals TM, Pure Sniper TM, Puzzle Page TM, Head Ball 2TM, Motorsport ManagerTM, Darts of FuryTM, Ultimate GolfTM, Mini Football TM, Triple Match 3D TM, Agar.ioTM, and PowerWash Simulator TM.
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User Acquisition Team Lead employer: Miniclip
Contact Detail:
Miniclip Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land User Acquisition Team Lead
✨Tip Number 1
Familiarize yourself with the latest trends in user acquisition for mobile games. Understanding what strategies are currently working in the industry will help you speak confidently about your ideas during the interview.
✨Tip Number 2
Showcase your leadership skills by preparing examples of how you've successfully managed and inspired teams in the past. Highlight specific achievements that demonstrate your ability to drive results through effective team management.
✨Tip Number 3
Be ready to discuss your experience with performance marketing metrics and tools. Having a solid grasp of how to analyze data and optimize campaigns will be crucial in this role, so prepare to share relevant experiences.
✨Tip Number 4
Network with professionals in the mobile gaming industry. Engaging with others in the field can provide valuable insights and potentially lead to referrals, making it easier for you to land an interview with us at Miniclip.
We think you need these skills to ace User Acquisition Team Lead
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and requirements of the User Acquisition Team Lead position at Miniclip. Tailor your application to highlight relevant experiences that align with their needs.
Highlight Relevant Experience: In your CV and cover letter, emphasize your 4+ years of experience in paid digital marketing and media buying for mobile games. Provide specific examples of successful user acquisition strategies you've implemented.
Showcase Leadership Skills: Since the role involves leading and mentoring a team, be sure to include examples of your team management experience. Discuss how you've inspired and guided teams to achieve their best work.
Demonstrate Analytical Skills: Miniclip is looking for an analytical thinker. In your application, mention your experience with performance metrics and tracking tools for mobile apps. Include any relevant data-driven results from past campaigns.
How to prepare for a job interview at Miniclip
✨Show Your Leadership Skills
As a User Acquisition Team Lead, you'll need to demonstrate your ability to lead and inspire a team. Be prepared to share examples of how you've successfully managed teams in the past, highlighting your mentoring style and how you motivate others to achieve their best work.
✨Know Your Numbers
Since this role involves analyzing performance metrics, make sure you're familiar with key performance indicators (KPIs) relevant to user acquisition. Be ready to discuss how you've used data to drive decisions and improve campaign performance in previous roles.
✨Understand the Mobile Games Landscape
Having a comprehensive knowledge of the mobile games industry is crucial. Research current trends, successful user acquisition strategies, and the competitive landscape. This will help you speak confidently about how you can contribute to Miniclip's success.
✨Prepare for Creative Discussions
Collaboration with the Creative team is essential for improving UA performance. Think about innovative ideas you've implemented in past campaigns and be ready to discuss how you approach creative problem-solving in user acquisition.
