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Forsyth Barnes

Social Media Manager (Ref: 188024)

London Full-Time No home office possible

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Job Title: Social Media Manager

Location: West London, UK (On-site)

Salary: up to £40,000 per annum + Bonus & Benefits

Department: Marketing / Digital

Reports To: Head of Marketing

Company: Leading Fashion & Lifestyle Brand

Overview of the Social Media Manager

We’re seeking a bold and visionary Social Media Manager to lead our brand’s content and community presence across all social platforms. This isn’t just about following trends — it’s about setting them. Sitting at the intersection of culture, creativity, and innovation, you’ll produce platform-native content that drives engagement and sparks conversation globally.

As part of our award-winning creative team, you\’ll play a key role in redefining how a fashion brand shows up online. From Instagram to TikTok, YouTube, and beyond, you\’ll drive the strategy and execution of social content that’s visually powerful, culturally relevant, and community-first.

This role goes beyond posting — it’s about pushing creative boundaries. You’ll lead the development of fresh content formats, collaborate with trendsetting creators and influencers, and build an always-on social presence that excites, engages, and converts. You’ll also support international teams in maintaining a unified brand voice while enabling localised content execution.

If you live and breathe social media, obsess over digital storytelling, and thrive in a fast-paced creative environment, this is your platform to lead.

Key Responsibilities of the Social Media Manager

Develop and publish engaging content across platforms such as Instagram, TikTok, and YouTube, including new and emerging channels.
Identify viral trends and timely cultural moments, ensuring the brand participates in a relevant and impactful way.
Maintain consistent brand voice and tone while respecting regional nuances.
Monitor performance metrics to drive engagement, growth, and strategy evolution.
Manage social media ad spend and boosted content when necessary.
Report monthly on social performance with clear insights and actionable recommendations.
Monitor and address copyright or impersonation concerns.

Campaign & Influencer Management

Lead ambassador and influencer relationships, managing content pipelines and deliverables.
Plan and execute product launch campaigns from ideation to rollout.
Conceptualise and deliver branded content and social advertisements.
Draft and manage contracts for creators, influencers, and brand partners.
Collaborate with retail and distribution partners to amplify brand presence across their platforms.
Evaluate and manage incoming collaboration proposals and influencer partnerships, tracking ROI and overall performance.

What We\’re Looking For

3+ years’ experience in social media, content creation, or digital marketing.
Deep knowledge and active use of major social platforms.
Familiarity with global digital trends and emerging platforms.
Strong understanding of content strategy, community building, and organic engagement.
Excellent creative instincts and a keen eye for digital storytelling.
Proven ability to grow audiences and build brand equity through social media.

Key Competencies

Passion for fashion, lifestyle, and youth culture.
Strong storytelling ability through visual and written content.
Highly organised and detail-oriented.
A proactive problem solver with a can-do attitude.
Clear communicator with a flexible and adaptive tone per platform.
Confident team player with the ability to work independently.
Always looking for innovative, forward-thinking ideas to elevate brand presence.
Able to manage multiple deadlines and fast-paced project cycles.

Benefits: