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- Tasks: Lead marketing strategies to boost revenue across Seaport's unique entertainment and hospitality offerings.
- Company: Seaport Entertainment Group is a leading company in entertainment and hospitality, creating unforgettable experiences.
- Benefits: Enjoy competitive salary, dynamic work environment, and opportunities for professional growth.
- Why this job: Join a vibrant team at the heart of NYC's entertainment scene and make a real impact.
- Qualifications: 5-7 years in marketing, preferably in hospitality; strong leadership and communication skills required.
- Other info: Full-time position with a salary range of $110,000 – $130,000.
The predicted salary is between 72000 - 84000 £ per year.
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The Company
Seaport Entertainment Group is a premier entertainment & hospitality company that owns and operates a unique collection of assets positioned at the intersection of entertainment and real estate. Seaport Entertainment Group’s focus is to deliver unparalleled customer experiences through a combination of restaurant, live entertainment, sports, retail and hospitality offerings integrated into one-of-a-kind real estate. Our assets include the Seaport neighborhood in Lower Manhattan and the Las Vegas Aviators Triple-A Minor League Baseball team and Las Vegas Ballpark, as well as the company\’s ownership stake in Jean-Georges Restaurants and its interest in the air rights above the Fashion Show Mall, which may be used to create a new casino and hotel on the Las Vegas Strip.
About The Role
The Senior Marketing Manager will be responsible for tactical planning, execution and reporting of all guest-facing communications across the Seaport and the businesses owned within it. This role’s key objective is to drive top-line revenue for our businesses through a mix of always-on and initiative-specific messaging.
Responsible for campaign execution across web, email, social and paid channels encompassing the full portfolio of SEG’s owned businesses at the Seaport in New York City. Additionally, this role oversees the tracking & reporting of marketing campaigns and oversees external agencies charged with driving low-funnel consumer actions. This role manages the Marketing Manager, Communications team, and Social Media team guiding and supporting them as they execute initiatives for all business channels.
This role requires strong leadership, communication, problem solving, prioritization and collaboration skills, working across multiple unique disciplines including creative, social media, external agencies & partners, sponsorships, legal and IT. It requires an in-depth knowledge of best practices, new technologies and analytics/reporting to show revenue driven through marketing initiatives.
What You Will Do
- Constructing and executing tactical plans to drive awareness, traffic and revenue to all owned businesses at the Seaport.
- Seamless execution of guest communication strategies across multiple channels including email, web, social and paid media
- Manage external agencies, ensuring they are aligned with strategic priorities and executing against them within agreed upon KPIs
- Establishing and documenting best practices and tools known to drive revenue and reach our goals.
- Leadership and collaboration skills, rallying teammates and partners behind established strategies and driving execution of those strategies
- Prioritizing work across the team to optimize towards projects with highest revenue potential.
- Ensure data compliance across channels, working with legal and IT.
- Identify and coordinate any internal/external resources required to execute established strategies, building a financial case for those resources.
- Leading and developing a team of marketing professionals.
- Responsible for department Quarterly Marketing Calendar and execution of ‘always on’ initiatives launching campaigns to drive consumer action.
- Build/reconcile and manage spend against Business Unit marketing budgets.
About You
- Bachelor\’s degree preferred
- Experience in the hospitality industry preferred
- 5-7+ years of relevant experience in marketing & communications
- Experience leading a team and cross functional collaboration preferred
- Strong critical thinking skills, with the ability to build tactical plans that execute against business objectives
- Proactive and flexible to meet the needs of a fast-paced environment
- Knowledge of tools & platforms needed for execution of communication across channels (CRM, web platforms, etc.)
- Experience with Google Analytics, Mailchimp, Wordpress and SevenRooms is ideal
- Expert in prioritization and agile working methodologies
Compensation range: $110,000 – $130,000
NOTICE TO THIRD PARTY AGENCIES
Please note that Seaport Entertainment Group does not accept unsolicited resumes from recruiters or employment agencies. In the absence of a signed Recruitment Fee Agreement, SEG will not consider or agree to payment of any referral compensation or recruiter fee. In the event a recruiter or agency submits a resume or candidate without a previously signed agreement, SEG explicitly reserves the right to pursue and hire those candidate(s) without any financial obligation to the recruiter or agency. Any unsolicited resumes, including those submitted to hiring managers, are deemed to be the property of Seaport Entertainment Group.
This job description is not meant to be an “all-inclusive” list of the duties and responsibilities of this job. Other related duties and responsibilities may be assigned. Seaport Entertainment Group reserves the right to change or modify job duties as necessary based on business necessity.
NOTICE TO THIRD PARTY AGENCIES
Please note that The Seaport Corporation does not accept unsolicited resumes from recruiters or employment agencies. In the absence of a signed Recruitment Fee Agreement, SEG will not consider or agree to payment of any referral compensation or recruiter fee. In the event a recruiter or agency submits a resume or candidate without a previously signed agreement, Seaport explicitly reserves the right to pursue and hire those candidate(s) without any financial obligation to the recruiter or agency. Any unsolicited resumes, including those submitted to hiring managers, are deemed to be the property of Seaport Corporation.
This job description is not meant to be an “all-inclusive” list of the duties and responsibilities of this job. Other related duties and responsibilities may be assigned. The Seaport Corporation reserves the right to change or modify job duties as necessary based on business necessity.
SEG participates in E-Verify to confirm that you are authorized to work in the U.S. only after a job offer is accepted and Form I-9 is completed. For more information on E-Verify, please visit the Everify website.
Seniority level
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Seniority level
Mid-Senior level
Employment type
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Employment type
Full-time
Job function
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Job function
Marketing and Sales
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Industries
Entertainment Providers
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Senior Marketing Manager employer: Seaport Entertainment Group
Contact Detail:
Seaport Entertainment Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Marketing Manager
✨Tip Number 1
Familiarise yourself with Seaport Entertainment Group's portfolio and their unique offerings. Understanding their brand and how they integrate entertainment with hospitality will help you tailor your approach during interviews.
✨Tip Number 2
Showcase your experience in managing marketing campaigns across multiple channels. Be prepared to discuss specific examples of how you've driven revenue through innovative strategies, as this is a key focus for the role.
✨Tip Number 3
Highlight your leadership skills and experience in cross-functional collaboration. The role requires guiding teams and working with various departments, so demonstrating your ability to rally teams around a common goal will be crucial.
✨Tip Number 4
Stay updated on the latest marketing technologies and analytics tools. Being knowledgeable about platforms like Google Analytics and CRM systems will show that you're ready to hit the ground running and can effectively track campaign performance.
We think you need these skills to ace Senior Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in marketing and communications, especially within the hospitality industry. Use keywords from the job description to demonstrate that you meet the qualifications.
Craft a Compelling Cover Letter: Write a cover letter that showcases your leadership skills and experience in executing marketing campaigns. Mention specific tools and platforms you are familiar with, such as Google Analytics and Mailchimp, to show your technical expertise.
Showcase Your Achievements: In your application, include quantifiable achievements from previous roles, such as revenue growth or successful campaign metrics. This will help illustrate your ability to drive results, which is crucial for the Senior Marketing Manager role.
Demonstrate Cultural Fit: Research Seaport Entertainment Group's values and mission. In your application, express how your personal values align with theirs and how you can contribute to their goal of delivering unparalleled customer experiences.
How to prepare for a job interview at Seaport Entertainment Group
✨Showcase Your Leadership Skills
As a Senior Marketing Manager, you'll be expected to lead a team. Be prepared to discuss your leadership style and provide examples of how you've successfully managed teams in the past. Highlight any specific campaigns where your leadership made a significant impact.
✨Demonstrate Industry Knowledge
Familiarise yourself with the hospitality and entertainment sectors, especially trends affecting them. Discuss how your experience aligns with Seaport Entertainment Group's focus on delivering unique customer experiences and how you can contribute to their goals.
✨Prepare for Tactical Planning Questions
Expect questions about your approach to tactical planning and execution. Be ready to outline your process for developing marketing strategies that drive revenue, including how you measure success and adapt to changing circumstances.
✨Highlight Your Analytical Skills
Since the role involves tracking and reporting on marketing campaigns, be prepared to discuss your experience with analytics tools like Google Analytics. Share examples of how you've used data to inform decisions and improve campaign performance.
