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- Tasks: Lead brand strategy and engage consumers across multiple channels.
- Company: Join The Estée Lauder Companies Inc., a leader in personal care products.
- Benefits: Enjoy a full-time role with opportunities for growth and collaboration.
- Why this job: Be part of a dynamic team driving brand success and innovation.
- Qualifications: Experience in brand management, marketing, and strong analytical skills required.
- Other info: Ideal for those passionate about consumer behaviour and market trends.
The predicted salary is between 43200 - 72000 £ per year.
Join to apply for the Brand Manager role at The Estée Lauder Companies Inc.
Join to apply for the Brand Manager role at The Estée Lauder Companies Inc.
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- Working closely with the Vice President / General Manager to set strategic priorities for the brand, identify and establish how to maximise opportunities to drive the business by engaging key consumer target groups by category and by channel, striving for an omni-channel approach.
- Ownership of the brand P&L, driving sales and performance through your teams across Online, Marketing and Sales.
- Leading the creation and implementation of the regional brand Marketing & Consumer Engagement Strategy that supports the achievement of brand objectives including net/retail sales, operating profit, market rank/share, and category objectives, all in accordance with brand guidelines.
- Leading team to ensure growth, set priorities, and maintain consistent performance standards.
- Partnering with Global teams to initiate and develop regionally relevant programs, assets, and product development based on regional insights.
- Partnering with Brand Sales Directors and Retail Teams to achieve sales results. This involves collaborating closely with retail teams to ensure that sales strategies are effectively implemented and that sales targets are met.
- Overseeing the alignment of the marketing calendar and consumer engagement activities across all media (non-digital and digital), influencer relationships, communications, CRM, new product innovation, promotions, events, and retailer programs.
- Aligning inventory demand and retail sales plans through accurate forecasting, approving all pricing and line edit recommendations with strategic insight in line with the brand’s objectives.
- Managing the strategic budget, applying zero-based budgeting to develop programs in line with strategic imperatives, and managing the ongoing allocation of budget expenses to match objectives with appropriate resources.
- Managing relationships with stakeholders in various functions, the field, retailers, and external suppliers.
- Responsible for ensuring they stay up-to-date with the latest market developments, analyzing consumer behavior, and leveraging these insights to inform strategic decisions and drive brand growth.
Description
- Working closely with the Vice President / General Manager to set strategic priorities for the brand, identify and establish how to maximise opportunities to drive the business by engaging key consumer target groups by category and by channel, striving for an omni-channel approach.
- Ownership of the brand P&L, driving sales and performance through your teams across Online, Marketing and Sales.
- Leading the creation and implementation of the regional brand Marketing & Consumer Engagement Strategy that supports the achievement of brand objectives including net/retail sales, operating profit, market rank/share, and category objectives, all in accordance with brand guidelines.
- Leading team to ensure growth, set priorities, and maintain consistent performance standards.
- Partnering with Global teams to initiate and develop regionally relevant programs, assets, and product development based on regional insights.
- Partnering with Brand Sales Directors and Retail Teams to achieve sales results. This involves collaborating closely with retail teams to ensure that sales strategies are effectively implemented and that sales targets are met.
- Overseeing the alignment of the marketing calendar and consumer engagement activities across all media (non-digital and digital), influencer relationships, communications, CRM, new product innovation, promotions, events, and retailer programs.
- Aligning inventory demand and retail sales plans through accurate forecasting, approving all pricing and line edit recommendations with strategic insight in line with the brand’s objectives.
- Managing the strategic budget, applying zero-based budgeting to develop programs in line with strategic imperatives, and managing the ongoing allocation of budget expenses to match objectives with appropriate resources.
- Managing relationships with stakeholders in various functions, the field, retailers, and external suppliers.
- Responsible for ensuring they stay up-to-date with the latest market developments, analyzing consumer behavior, and leveraging these insights to inform strategic decisions and drive brand growth.
Qualifications
- Proven track record in advertising, brand experience, communications, leadership, and team development skills to provide maximum team performance.
- Proven leadership experience, leading teams across different functions, identifying development opportunities and empowering your teams.
- Strong brand building experience, ideally across different categories/types of consumers/brands
- Ability to demonstrate a strategic and consumer-centric approach focusing on innovation, and omni-channel consumer experience.
- Exceptional analytical skills with the ability to solve unstructured problems with structure and a hypothesis-driven approach.
- Ability to identify and react to upcoming trends quickly
- Strong functional expertise in consumer goods and/or retail.
- Strong change and people leadership skills, track record of successful change execution, and an exemplary track record in consumer satisfaction.
- Strong communication and presentation skills, both verbal and written, able to convey strategies and programs effectively to various audiences.
- Relevant degree in Marketing and qualification/experience in Digital Technologies.
Seniority level
-
Seniority level
Not Applicable
Employment type
-
Employment type
Full-time
Job function
-
Job function
Marketing and Sales
-
Industries
Personal Care Product Manufacturing
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Brand Manager employer: The Estée Lauder Companies Inc.
Contact Detail:
The Estée Lauder Companies Inc. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand Manager
✨Tip Number 1
Familiarise yourself with The Estée Lauder Companies' brand portfolio. Understanding their various brands and target demographics will help you tailor your approach and demonstrate your knowledge during interviews.
✨Tip Number 2
Network with current or former employees of The Estée Lauder Companies. Engaging with them on platforms like LinkedIn can provide you with insider insights about the company culture and expectations for the Brand Manager role.
✨Tip Number 3
Stay updated on the latest trends in the beauty and personal care industry. Being able to discuss recent developments and how they might impact brand strategies will showcase your passion and expertise.
✨Tip Number 4
Prepare to discuss your leadership style and experiences in team development. The role requires strong leadership skills, so be ready to share specific examples of how you've successfully led teams and driven results in previous positions.
We think you need these skills to ace Brand Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in brand management, marketing, and consumer engagement. Use specific examples that demonstrate your leadership skills and ability to drive sales performance.
Craft a Compelling Cover Letter: In your cover letter, express your passion for the beauty industry and how your background aligns with the role. Mention your strategic approach to brand building and any successful campaigns you've led.
Showcase Analytical Skills: Emphasise your analytical abilities by providing examples of how you've used data to inform marketing strategies or improve brand performance. This is crucial for a role that involves managing P&L and forecasting.
Highlight Team Leadership Experience: Discuss your experience in leading cross-functional teams and how you've empowered team members to achieve their goals. This will demonstrate your capability to manage relationships and drive collaboration.
How to prepare for a job interview at The Estée Lauder Companies Inc.
✨Showcase Your Strategic Thinking
As a Brand Manager, you'll need to demonstrate your ability to set strategic priorities. Prepare examples of how you've previously identified opportunities and driven business growth through strategic initiatives.
✨Highlight Your Leadership Experience
The role requires strong leadership skills. Be ready to discuss your experience in leading teams across different functions, empowering team members, and achieving consistent performance standards.
✨Demonstrate Analytical Skills
Exceptional analytical skills are crucial for this position. Prepare to discuss how you've solved complex problems using data-driven insights and how you've reacted to market trends in the past.
✨Communicate Effectively
Strong communication skills are essential. Practice conveying your strategies and ideas clearly and concisely, as you'll need to present to various audiences, including stakeholders and retail teams.
