Marketing and Data Analyst, Penguin General

At Penguin General we aim to publish good books that can be picked up and enjoyed by everyone. Our many readers, like our authors, stretch around the globe, and what unites both is an intelligent curiosity about the world around us, as well as a love of great storytelling.

The role

Reporting into the Campaigns Director, this role will be responsible for spearheading the division’s use of data and insights to help focus and clarify our publishing activities. You will support our creativity and innovation, reach audiences and help drive digital campaign efficiency and performance. As well as being a key member of the marketing team, the role will also work closely with the sales and editorial teams to help drive online discoverability and sales conversion for titles across the list.

Key responsibilities:

• Use internal and external data sources, interrogate large datasets and draw out clear, concise insights and summarise through graphs and other data visualisation.
• Your analysis will support the marketing, editorial and sales teams to explore UK trends, search and sales patterns, and campaign metrics to inform the context for acquisitions AND to improve campaign effectiveness, helping to drive sales across frontlist and catalogue.
• You will be responsible for supporting the use of AI tools within the comms team and division and enabling access and training.
• You will be a divisional expert in key author’s social media platforms, providing insight and monitoring between acquisition and publication to measure growth / changes.
• Work closely with editorial, sales and the metadata specialists to increase the visibility and discoverability and finally the conversion to purchase for Penguin General’s front and backlist titles in online platforms and marketplaces – principally Amazon – and to make our books enticing to everyone who comes across them.
• This role may be allocated a few select digital marketing title and seasonal campaigns a year, with a focus on building knowledge and insights to help inform sales driving activity across the frontlist and catalogue.
• Key responsibility to provide regular market and digital campaign updates to the wider business.
• Attend pre-acquisitions meeting with the senior comms team to feedback desk research on titles on submission – pulling data from platforms like Power BI, YouGov, Influencer Intelligence Mention/Falcon I/O, Google, Amazon Trends and Contagious (or similar) and acting as the Super User in the department for those platforms.

• Performance Marketing:
• Analyse data from all paid and organic marketing activity we run with our media agency and central media team. You will create regular reports for our team and division on performance, highlighting key drivers and optimisation opportunities and make recommendations to campaign leads to ensure we hit targets
• Strategize and brief a small number of digital advertising campaigns per year to apply data knowledge, drive catalogue sales and experiment where applicable.

Data and Insight reporting/tools:

• Be our Insight divisional rep: attending forums, online focus groups and presentations and reporting back to the team.
• Utilise digital skillsets to support audience development strategies. Report on key author’s organic social media accounts and work with campaigns teams to help set KPIs and plans for audience growth and engagement for authors
• Work with data science teams and central analysts and consumer and marketing insight leads – building strong relationships to share best practice, troubleshoot data issues and develop new tools/dashboards.
• Be plugged into and assess technology solutions and processes to improve our capabilities and train others in team where appropriate.

What you’ll bring

Essential criteria:

• Demonstrable experience in a marketing and/or data analyst position working on quantitative data analysis and research.
• Experience using Power BI, YouGov, Influencer Intelligence Mention/Falcon I/O, Google, Amazon Trends and Contagious (or similar)
• Flexible, curious, team player with a proactive can-do attitude
• Excellent communication and interpersonal skills with great time management.
• Confident in presenting findings
• Keen to learn and able to absorb and assimilate a lot of information quickly and make connections between it. Able to work to tight deadlines, prioritise and multitask.
• Produce accurate work at a high standard.

• Able to analyse large datasets and draw from them key take-aways for other teams to act upon, with confidence and clarity.
• An interest/curiosity about the broader publishing space and marketing.

Application instructions

Please apply with your CV and cover letter outlining why you are the right candidate for the role by 11:59pm on Sunday 12th of August.

Salary

Circa £38,000 dependent on how your skills and experience align to the role, plus bonus and benefits.

Hybrid working

While our offices across the UK are places to connect, collaborate and celebrate with colleagues, we recognise that flexibility around where you work is just as important. For this role we expect that you will work from our London office in Embassy Gardens, attending key meetings and working as part of the team usually three days per week, with remote working on the other days. We are open to discussing the exact balance of office to remote working through the recruitment process.

Company: The Random House Group Limited | Job ID: 281760

#J-18808-Ljbffr