At a Glance
- Tasks: Drive advertising revenue for Disney+, ESPN, and Disney Media through partnerships and client relationships.
- Company: Join the iconic Walt Disney Company, a leader in entertainment and media.
- Benefits: Enjoy 25 days annual leave, private medical insurance, free park entry, and exclusive Disney discounts.
- Why this job: Be part of a dynamic team influencing major brands and shaping the future of digital advertising.
- Qualifications: Graduate level with 4-5 years in digital media sales; strong communication and presentation skills required.
- Other info: This role is office-based, requiring four days onsite and one day remote.
The predicted salary is between 43200 - 72000 Β£ per year.
Job Summary
This role will sit within the London-based Disney Advertising Sales team, with a focus on driving revenue growth for the Disney+, ESPN and Disney Media lines of business. The candidate will be accountable for growing advertising investment from agency, advertiser and Disney brand relationships by combining a deep industry knowledge of TV, Digital and TWDC advertising solutions.
The role focuses on driving revenue for Disney+, ESPN, Disney digital (YouTube) and social (FB, Instagram & Twitter), working with key UK Agencies and advertisers along with other LOBs including DCP (Licensees), theatrical and corporate alliance partners.
The role will be concentrated on managing external relationships with key UK Agencies and Clients direct and developing strong partnerships across the industry. Monetisation of the Disney+ Ad Supported Tier will be a key focus for this role. The candidate will need a strong UK TV understanding and an ability to position Disney+ as a key platform within the CTV space.
The successful candidate will ensure that TWDC brand partners are equipped with market expertise and leading-edge digital/AV solutions to continue to drive optimal commercial revenues from all current and future Disney digital
touchpoints.
This is a highly visible role within The Walt Disney Company, requiring high personal accountability and will involve internal stakeholder management and the need to influence senior executive thinking internally.
This is an office-based role, requiring four days per week onsite and one day working from home.
The Opportunity & Responsibilities:
- Drive sales revenue for Disney+, ESPN and Disney Media through standard advertising and custom content partnerships across our full portfolio of platforms
- Accountable for AV, and digital revenue generation from external and internal partners of TWDC
- Define the sales opportunities for partners to invest in Disneyβs digital commercial platforms
- Consult and educate other LOB to understand our AV and digital media proposition, and the opportunities and products available through the Disney Advertising team.
- Accurate revenue forecasting with reports to UK Sales Director
- Open new cooperative business pitches to top-level agency contacts
- Understand key market trends and how these can influence our sales approach
- Work closely with all LOBs to identify new clients and identify relevant opportunities, and developing specific packages to support product launches, IP releases or key franchise campaigns.
- Work with the Client Servicing, Revenue & Yield Management, Research and Trade Marketing teams to ensure we deliver effective and efficient campaigns for clients, providing best in class services to our clients, ensuring repeatable business.
- Manage external agency relationships with key trading partners and monitor and ensure the full delivery of trading agreements.
- Help manage the commercial model for TWDC partners ensuring we build margin but still deliver on value for client
The Experience We Require From You:
- Graduate level or equivalent experience
- A minimum of 4-5 years digital media sales/partnership experience
- Excellent presentation and communication skills
- Strong understanding of the TV and digital media landscape, covering the buying and planning of media on various digital platforms
- Not required but helpful if there is experience with media agency landscape
Skills & Competencies Required
- Independent self-starter, comfortable with ambiguity, and with the ability to thrive in a team environment
- Confident communicator, with excellent presentation skills for both small and large audiences
- Ability to calculate industry-wide measurements such as CPMs, CPVs, CPAs etc and ROIs for media campaigns
- Experience in educating new advertisers on the benefits of digital marketing strategies
- Comfortable handling commercial discussions
- Experience in devising new digital products and opportunities
- basic level of understanding of advertising laws and regulations, particularly those relating to kids
- Effective communication skills, with the ability to provide comprehensive advertising solutions to prospective clients
The Perks
- 25 days annual leave
- Private medical insurance & dental care
- Free Park Entry: You will have the opportunity to enter any of our parks with your family and friends for free
- Disney Discounts: you are entitled to discounts on designated Disney products, resort F&B and ticketing
- Excellent parental and guardian leave
- Employee Resource Groups β WOMEN @ Disney, Disney DIVERSITY, Disney PRIDE, ENABLED, and our Mental Health & Wellbeing Group, TRUST.
The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse workforce that is representative of our audiences, and where all can thrive and belong. Disney is committed to forming a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.
We will ensure that individuals with disabilities are provided the necessary accommodations to participate in the job application or interview process, to perform essential job functions, and to receive all benefits of employment. Please contact us to request accommodation.
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UK Senior Ad Sales Executive employer: The Walt Disney Company (France)
Contact Detail:
The Walt Disney Company (France) Recruiting Team
StudySmarter Expert Advice π€«
We think this is how you could land UK Senior Ad Sales Executive
β¨Tip Number 1
Familiarise yourself with the latest trends in digital advertising and the specific offerings of Disney+. Understanding how Disney+ positions itself in the competitive landscape will help you articulate its value to potential clients.
β¨Tip Number 2
Network with professionals in the UK advertising industry, especially those connected to major agencies. Building relationships with key players can provide insights into their needs and how Disney's offerings can meet them.
β¨Tip Number 3
Prepare to discuss your experience with revenue generation and client management in detail. Be ready to share specific examples of how you've successfully driven sales in previous roles, particularly in digital media.
β¨Tip Number 4
Showcase your understanding of the TV and digital media landscape during interviews. Highlight your ability to analyse market trends and how they can influence sales strategies, as this is crucial for the role.
We think you need these skills to ace UK Senior Ad Sales Executive
Some tips for your application π«‘
Tailor Your CV: Make sure your CV highlights relevant experience in digital media sales and partnerships. Emphasise your understanding of the TV and digital media landscape, as well as any specific achievements in driving revenue growth.
Craft a Compelling Cover Letter: In your cover letter, express your passion for the role and the company. Discuss how your skills align with the responsibilities outlined in the job description, particularly your ability to manage external relationships and drive sales revenue.
Showcase Industry Knowledge: Demonstrate your deep industry knowledge by mentioning key market trends and how they influence sales strategies. This will show that you are not only familiar with the role but also proactive in understanding the market.
Highlight Communication Skills: Since excellent presentation and communication skills are crucial for this role, provide examples of past experiences where you successfully communicated complex ideas or educated clients about digital marketing strategies.
How to prepare for a job interview at The Walt Disney Company (France)
β¨Know Your Digital Media Landscape
Make sure you have a solid understanding of the TV and digital media landscape, especially regarding how advertising works on platforms like Disney+, ESPN, and social media. Be prepared to discuss current trends and how they can influence sales strategies.
β¨Showcase Your Relationship Management Skills
This role involves managing relationships with key UK agencies and clients. Be ready to share examples of how you've successfully built and maintained partnerships in your previous roles, highlighting your communication and negotiation skills.
β¨Prepare for Commercial Discussions
Since the position requires handling commercial discussions, brush up on your knowledge of industry metrics like CPMs and ROIs. Be prepared to discuss how you would approach pricing and value delivery for clients.
β¨Demonstrate Your Presentation Prowess
As a confident communicator, you'll need to present ideas effectively to both small and large audiences. Practice your presentation skills and be ready to showcase how you can convey complex information in an engaging way during the interview.