Director Product Marketing
Director Product Marketing

Director Product Marketing

London Full-Time 72000 - 108000 £ / year (est.) No home office possible
Go Premium
A

At a Glance

  • Tasks: Lead product marketing strategies and collaborate across teams to drive growth.
  • Company: Aeris is a leading IoT technology provider with a global reach and innovative solutions.
  • Benefits: Enjoy a dynamic work environment, mentorship opportunities, and a commitment to diversity.
  • Why this job: Shape the future of IoT products while working in a collaborative and inclusive culture.
  • Qualifications: 7+ years in product marketing, with strong leadership and analytical skills required.
  • Other info: Aeris values diverse perspectives and is an equal opportunity employer.

The predicted salary is between 72000 - 108000 £ per year.

Social network you want to login/join with:

For more than three decades, Aeris has been a trusted cellular IoT leader enabling the biggest IoT programs and opportunities across Automotive, Utilities and Energy, Fleet Management and Logistics, Medical Devices, and Manufacturing. Our IoT technology expertise serves a global ecosystem of 7,000 enterprise customers and 30 mobile network operator partners, and 80 million IoT devices across the world. Aeris powers today’s connected smart world with innovative technologies and borderless connectivity that simplify management, enhance security, optimize performance, and drive growth.
We are looking for a strategic, data-driven, and customer-obsessed Director of Product Marketing to lead our product positioning, go-to-market strategies, and cross-functional alignment. You will play a critical role in shaping how our products are perceived, understood, and adopted in the market. This is a highly collaborative role that sits at the intersection of Product, Sales, and Marketing.
Key Responsibilities
Strategy & Leadership

  • Develop and execute go-to-market strategies for new product launches and feature rollouts.
  • Define clear product positioning and messaging that resonates with target audiences and differentiates us in the market.
  • Drive competitive intelligence and market research to inform product strategy and marketing tactics.
  • Own segmentation and targeting strategies to ensure marketing efforts reach the right audiences.
  • Partner with Sales, Product, and Customer Success to align product strategy with business goals.
  • Lead and grow a team of product marketers, providing mentorship and strategic guidance.
  • Data & Analysis

  • Leverage market data, customer insights, and analytics to refine positioning and inform campaign development.
  • Develop pricing and packaging strategies in partnership with Product and Revenue teams.
  • Track, measure, and report on the effectiveness of product marketing initiatives using KPIs and performance metrics.
  • Marketing Execution

  • Create and manage product launch plans, sales enablement materials, and content that supports the buyer journey.
  • Collaborate with demand generation teams on campaigns that drive awareness and adoption.
  • Work closely with content and brand teams to ensure consistency across all channels and materials.
  • Support customer advocacy efforts by capturing testimonials, use cases, and success stories.
  • Cross-Functional Collaboration

  • Enable Sales with training, battlecards, competitive positioning, and customer-facing assets.
  • Partner with Product Management to bring the voice of the customer into product development.
  • Align with Revenue Operations and Demand Gen teams to drive pipeline growth and customer acquisition.
  • Requirements

  • 7+ years of experience in product marketing, including 3+ years in a leadership role.
  • 5+ years of experience supporting channel partner programs(ex. OEM’s, VARs, CSPs), including partner enablement, asset development and joint marketing efforts.
  • Sales enablement training and related resource development is a superpower.
  • Proven track record of developing successful go-to-market strategies and product launches.
  • Strong strategic thinking and analytical skills; comfortable working with data to inform decisions.
  • Excellent verbal and written communication skills, with a knack for storytelling and simplifying complex ideas.
  • Experience in B2B SaaS or technology industries strongly preferred.
  • Proficiency in tools like Asana, Salesforce, HubSpot, and project management platforms.
  • Preferred Experience

  • Experience working at or with Carrier Service Providers (CSP) and/or Mobile Network Operators (MNO)
  • IoT connectivity technology, solutions and GTM experience
  • Security Service Edge (SSE) technology, solutions and GTM experience
  • Partner channel enablement training and related resource development
  • High growth, agile environment, fast-paced
  • As part of our hiring process, Aeris may conduct background checks to verify the information provided in your application and assess your suitability for the role. The scope and type of checks will comply with the applicable laws and regulations of the country where the position is based. Additional detail will be provided via the formal application process.
    Aeris walks the walk on diversity. We are a brilliant mix of varying ethnicities, backgrounds, religions, cultures, sexual orientations, gender identities, ages and professional/personal/military experiences – and that’s by design. Different perspectives are essential to our culture, innovative process and competitive edge. Aeris is proud to be an equal opportunity employer.

    #J-18808-Ljbffr

    Director Product Marketing employer: Aeris

    Aeris is an exceptional employer located in Hammersmith, England, offering a dynamic work culture that fosters innovation and collaboration. With a strong commitment to employee growth, Aeris provides ample opportunities for professional development and mentorship, particularly for those in leadership roles like the Director of Product Marketing. The company's diverse environment and focus on cutting-edge IoT technology make it an exciting place to contribute to meaningful projects while enjoying a supportive and inclusive workplace.
    A

    Contact Detail:

    Aeris Recruiting Team

    StudySmarter Expert Advice 🤫

    We think this is how you could land Director Product Marketing

    ✨Tip Number 1

    Network with professionals in the IoT and telecommunications sectors. Attend industry events, webinars, or local meetups to connect with potential colleagues or mentors who can provide insights into Aeris and its culture.

    ✨Tip Number 2

    Familiarise yourself with Aeris' product offerings and recent developments in the IoT space. Understanding their technology and market positioning will help you articulate how your experience aligns with their needs during discussions.

    ✨Tip Number 3

    Prepare to discuss your previous successes in developing go-to-market strategies and product launches. Be ready to share specific examples that demonstrate your strategic thinking and data-driven approach.

    ✨Tip Number 4

    Showcase your leadership skills by discussing how you've mentored teams in the past. Highlight your ability to foster collaboration across departments, as this role requires strong cross-functional alignment.

    We think you need these skills to ace Director Product Marketing

    Strategic Thinking
    Data Analysis
    Product Positioning
    Go-to-Market Strategy
    Market Research
    Competitive Intelligence
    Sales Enablement
    Team Leadership
    Communication Skills
    Storytelling
    B2B Marketing
    Project Management
    Customer Insights
    Pricing Strategy
    Collaboration Skills
    Agile Methodologies
    Experience with SaaS
    Familiarity with CRM Tools (e.g., Salesforce, HubSpot)
    Content Development

    Some tips for your application 🫡

    Tailor Your CV: Make sure your CV highlights relevant experience in product marketing, especially any leadership roles. Use specific examples that demonstrate your success in developing go-to-market strategies and managing teams.

    Craft a Compelling Cover Letter: Your cover letter should reflect your passion for the role and the company. Discuss how your strategic thinking and analytical skills can contribute to Aeris's goals, and mention any experience with IoT or B2B SaaS.

    Showcase Your Data Skills: Since the role requires leveraging market data and analytics, include examples of how you've used data to inform marketing decisions in previous positions. This will demonstrate your ability to drive results through analysis.

    Highlight Cross-Functional Collaboration: Emphasise your experience working collaboratively with sales, product management, and customer success teams. Provide examples of how you’ve aligned product strategy with business goals in past roles.

    How to prepare for a job interview at Aeris

    ✨Understand the Company and Its Products

    Before your interview, make sure to research Aeris thoroughly. Familiarise yourself with their IoT technology, key markets, and recent product launches. This knowledge will help you articulate how your experience aligns with their goals and demonstrate your genuine interest in the company.

    ✨Prepare for Strategic Questions

    As a Director of Product Marketing, you'll be expected to think strategically. Prepare to discuss your past experiences in developing go-to-market strategies and how you've used data to inform decisions. Be ready to share specific examples that highlight your analytical skills and strategic thinking.

    ✨Showcase Your Leadership Skills

    This role requires strong leadership capabilities. Be prepared to discuss your experience in leading teams, mentoring others, and driving cross-functional collaboration. Highlight instances where you've successfully aligned product strategy with business goals and how you’ve empowered your team to achieve results.

    ✨Demonstrate Your Communication Skills

    Excellent verbal and written communication is crucial for this position. Practice articulating complex ideas clearly and concisely. You might be asked to present a product positioning or marketing plan, so consider preparing a brief presentation to showcase your storytelling abilities and how you simplify intricate concepts.

    Director Product Marketing
    Aeris
    Go Premium

    Land your dream job quicker with Premium

    You’re marked as a top applicant with our partner companies
    Individual CV and cover letter feedback including tailoring to specific job roles
    Be among the first applications for new jobs with our AI application
    1:1 support and career advice from our career coaches
    Go Premium

    Money-back if you don't land a job in 6-months

    A
    • Director Product Marketing

      London
      Full-Time
      72000 - 108000 £ / year (est.)

      Application deadline: 2027-08-18

    • A

      Aeris

    Similar positions in other companies
    UK’s top job board for Gen Z
    discover-jobs-cta
    Discover now
    >