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For Companies At a Glance
- Tasks: Lead growth strategies and user acquisition for a music tech startup.
- Company: Join a fast-growing startup recently acquired by a legendary recording studio.
- Benefits: Enjoy a dynamic work environment with opportunities for remote work and creative freedom.
- Why this job: Be part of an exciting journey in the music industry with a focus on innovation and collaboration.
- Qualifications: Experience in high-growth B2C startups, SaaS, and direct-to-consumer branding is essential.
- Other info: Opportunity to shape the future of music collaboration technology.
The predicted salary is between 43200 - 72000 £ per year.
Job Description
Are you passionate about music? Do you love technology?
This hot start up gained quick recognition during the pandemic amongst producers, mixers, songwriters and studios needing to collaborate remotely. Generating a healthy of £1m and over 50,000 organic users in their first year alone!!
It\’s an exciting time to join having recently been acquired by one of the worlds most legendary recording studios, who have a 5 year plan to provide the commercial and operational firepower that the business deserves to grow to its full potential.
The Role
As part of this plan, they are now seeking a Head of Growth to come on board. As the Head of Growth you will to support the business through a rapid scale-up and beyond. Responsible for GTM strategy, driving new users through acquisition and growing brand awareness.
- Develop a compelling and ambitious marketing strategy covering growth and brand lead activity
- Understand the target customer, develop the proposition and nurture user journeys to improve conversion rates to purchase
- Manage all marketing channels including digital, email, socials, partner marketing, content marketing strategy
- Run targeted data-driven experiments to identify the most effective channels with a clear view of CAC and double down on what works
- Own and deploy the marketing budget with a firm focus on ROI and engagement metrics
- Managing agencies and freelancers
- Responsible for recruiting new team members
About You
- Previous experience in a high-growth B2C start-up
- Must have SaaS or subscription experience
- Experience in building a direct to consumer brand
- Proven experience in a growth focused role especially software marketing
- You should also understand the importance of brand, story telling, community and PR and have experience working across these areas with an organic and creative approach.
- Experience marketing B2C subscription technologies in multiple global territories
If the above sounds like you, get in touch today!
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Head of Growth employer: Propel London
Contact Detail:
Propel London Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Growth
✨Tip Number 1
Familiarise yourself with the latest trends in the music and technology sectors. Understanding how these industries intersect will help you speak confidently about your vision for growth during interviews.
✨Tip Number 2
Network with professionals in the B2C SaaS space, especially those who have experience in high-growth startups. Attend industry events or webinars to make connections that could lead to valuable insights or referrals.
✨Tip Number 3
Prepare to discuss specific metrics and results from your previous roles. Be ready to share examples of successful marketing strategies you've implemented, particularly those that drove user acquisition and engagement.
✨Tip Number 4
Showcase your understanding of community building and storytelling in your conversations. This role requires a creative approach to marketing, so be prepared to discuss how you've engaged users and built brand loyalty in the past.
We think you need these skills to ace Head of Growth
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in high-growth B2C startups, particularly in SaaS or subscription models. Emphasise your achievements in user acquisition and brand growth.
Craft a Compelling Cover Letter: In your cover letter, express your passion for music and technology. Discuss how your previous roles have prepared you for the Head of Growth position and outline your vision for driving user acquisition and brand awareness.
Showcase Data-Driven Success: Include specific examples of data-driven experiments you've conducted in past roles. Highlight how these experiments improved conversion rates and contributed to overall growth, demonstrating your analytical skills.
Highlight Team Management Experience: If you have experience managing teams or working with agencies and freelancers, make sure to mention this. Discuss your approach to recruiting and developing talent, as this is a key responsibility of the role.
How to prepare for a job interview at Propel London
✨Show Your Passion for Music and Technology
Since the company is deeply rooted in music and technology, make sure to express your enthusiasm for both. Share personal experiences or projects that highlight your love for music and how technology has played a role in your life.
✨Demonstrate Your Growth Strategy Knowledge
Prepare to discuss specific growth strategies you've implemented in previous roles. Be ready to explain how you would approach user acquisition and brand awareness for this startup, using data-driven examples from your past experiences.
✨Understand Their Target Audience
Research the company's target customers and be prepared to discuss how you would develop propositions that resonate with them. Show that you understand user journeys and can suggest ways to improve conversion rates based on your insights.
✨Be Ready to Discuss Budget Management
Since managing the marketing budget is a key responsibility, come prepared with examples of how you've successfully allocated budgets in the past. Highlight your focus on ROI and engagement metrics to demonstrate your financial acumen.
