Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Manage a territory, driving brand growth and executing marketing strategies.
- Company: Join BAT, a global leader in creating a smokeless world.
- Benefits: Enjoy flexible work, performance bonuses, and diverse health plans.
- Why this job: Be part of a transformative journey with opportunities for personal and professional growth.
- Qualifications: 1-2 years in sales or trade marketing; strong communication and negotiation skills required.
- Other info: We embrace diversity and support career breaks, welcoming all backgrounds.
The predicted salary is between 28800 - 43200 £ per year.
BAT is evolving at pace into a global multi-category business. Our purpose is to create A Better TomorrowTM by Building a Smokeless World. To achieve our ambition, we are looking for colleagues who are ready to join us on this journey! Tomorrow can\’t wait, let\’s shape it together!
ROLE PROFILEJob Title Territory Manager
Function Sales
Sub Function Sales
City & Country UK nationwide (Field Based)
Role SummaryThe Territory Manager plays a crucial role in executing brand and trade cycle plans with excellence to drive Share of Market (SOM) growth, volume, and brand activations in outlets. This position involves close engagement with retailers and staff, embodying the image, values, and culture of the company, British American Tobacco (BAT). The Territory Manager is responsible for fostering trade support and loyalty for BAT brands through effective implementation of trade and brand marketing activities. Manage relationships with key retailers and ensure targets are met.
The job holder\’s role is to execute first‐class excellence in execution in order to achieve right distribution level, share of market and volume targets for the territory, with focus on sell‐out.
Core Relationships Internal – Head of IS&V, Regional Manager, Area Sales Manager, Trade Ops
External – Independents and Symbols, Wholesalers and Distributives (including C&C)
Geographic Scope UK
Travel Required 95%
Accountabilities
Single ownership of newly formed geographical territory for all Independent and Symbol stores selling nicotine
Implement Trade and Brand Marketing activities and programs (Distribution, Display & Dialogue) within the assigned territory, ensuring excellence in execution.
Adhere to cycle plan activities with a focus on distribution, display, and dialogue to drive brand growth.
Independently plan daily/weekly/monthly cycle visits to conduct commercial visits and ensure regular coverage of the territory.
Visibility drive – Competition visibility tracking, identifying opportunities, negotiation to secure visibility and support or deployment of visibility plans (Backwalls, counter‐top units, etc.)
Ensure that the right level of stock for each BAT reference is available within the points of sale and that the product display is in line with company planograms and specifications.
Manage customer orders and achieve set objectives using tools and merchandising provided by the company.
Business Development – Identifying growth opportunities in Territory beyond covered outlets (Coverage of unconventional channels)
Execute the Trade Coverage Plan, ensuring agreed coverage and call frequency align with the itinerary and guidelines of the Area Sales Manager.
Identify opportunities and create plans for all sales channels in the area to maximize market penetration.
Manage and streamline one\’s own Zone budget for scheduled cycle activities.
Establish close engagement with key business partners to gain high levels of trade support and loyalty.
Enhance understanding of the trading environment in collaboration with retailers and staff.
Ensure customer education on all digital and non‐digital tools available to ensure the correct execution of business activities/procedures required.
Complete internal reports for expenses such as gas, parking tickets, and vehicle stock, following BAT procedures.
Ensure compliance with laws and regulations related to environmental protection, safety at work, fire protection, and internal Environmental, Health, and Safety (EHS) standards and procedures of the BAT group.
Maintain accurate and updated databases of outlets, ensuring ownership and accuracy of information.
Connect daily with central teams to transfer information to the company\’s systems and retrieve important updates.
Maximize resource allocation for SOM growth, including Point of Sale Materials (POSM), understanding the company\’s investment in the territory.
Be flexible in implementing activities accept and lead change in a continuously evolving business context.
Identify new opportunities and seize all opportunities to increase the business of one\’s own area from a Multicategory perspective beyond communicated cycle activities.
Experience, Skills, Knowledge
Approximately 11⁄2 years\’ experience in trade marketing /sales department.
Outstanding interpersonal and communication skills
Negotiation skills and objection handling
Full product knowledge and understanding of distribution dynamics
Excellent time and stress management
Ability to work in teams and excellent management of human and professional relationships, both within the Sales Representative team and with clients and external parties
Availability to travel within the territory
Good transactional and business English language skills
Basic IT skills
What we offer you?
We offer a market leading annual performance bonus (subject to eligibility)
Our range of benefits varies by country and includes diverse health plans, initiatives for work‐life balance, transportation support, and a flexible holiday plan with additional incentives
Your journey with us isn\’t limited by boundaries; it\’s propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn\’t just a statement – it\’s a reality we\’re eager to build together. Seize the opportunity and own your development; your next chapter starts here.
You\’ll have access to online learning platforms and personalized growth programs to nurture your leadership skills
We prioritise continuous improvement within a transformative environment, preparing for ongoing changes
Why Join BAT?We\’re one of the few companies named as a Global Top Employer by the Top Employers Institute – certified in offering excellent employee conditions.
Collaboration, inclusion and partnership underpin everything we do here at BAT. We are looking forward to enabling every individual to thrive, regardless of gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio‐economic and professional background, veteran status, perspectives and thinking styles. We know that embracing talent from all backgrounds is what makes us stronger and best prepared to meet our business goals.
We see the career breaks as opportunities not obstacles. Through The Global Returners program, we support professionals looking to restart their careers after an extended absence from the workforce (e.g. time out caring for family, parental leave, national service, sabbatical and/or starting an own venture).
Come bring your difference and see what is possible for you at BAT. Learn more about our culture and our award winning employee experience here.
If you require any reasonable adjustments or accommodations to help you perform at your best during the recruitment process, you are encouraged to notify us. We are fully committed to support you by making appropriate arrangements for you to demonstrate your full potential.
#J-18808-Ljbffr
Territory Manager - flexible location employer: BAT
Contact Detail:
BAT Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Territory Manager - flexible location
✨Tip Number 1
Familiarise yourself with BAT's product range and their market positioning. Understanding the nuances of their nicotine products will help you engage more effectively during interviews and demonstrate your genuine interest in the role.
✨Tip Number 2
Network with current or former employees of BAT, especially those in sales or territory management roles. They can provide valuable insights into the company culture and expectations, which can give you an edge in your application process.
✨Tip Number 3
Prepare to discuss your experience with trade marketing and sales strategies in detail. Be ready to share specific examples of how you've successfully managed territories or driven brand growth in previous roles.
✨Tip Number 4
Showcase your adaptability and problem-solving skills. Given the dynamic nature of the role, being able to illustrate how you've navigated change or tackled challenges in past positions will resonate well with the hiring team.
We think you need these skills to ace Territory Manager - flexible location
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in trade marketing or sales. Emphasise your interpersonal and negotiation skills, as well as any specific achievements that align with the responsibilities of a Territory Manager.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for the role and the company. Mention how your background and skills can contribute to BAT's mission of creating a smokeless world, and provide examples of how you've successfully managed territories or driven brand growth in the past.
Highlight Relevant Skills: In your application, focus on skills that are crucial for the role, such as time management, understanding of distribution dynamics, and the ability to work independently. Use specific examples to demonstrate these skills in action.
Show Enthusiasm for Continuous Improvement: BAT values continuous improvement and adaptability. In your application, express your eagerness to learn and grow within the company. Mention any relevant training or development experiences that showcase your commitment to personal and professional growth.
How to prepare for a job interview at BAT
✨Understand the Role
Before the interview, make sure you thoroughly understand the responsibilities of a Territory Manager. Familiarise yourself with BAT's products and their market positioning, as well as the specific challenges and opportunities within the territory you'll be managing.
✨Showcase Your Sales Skills
Prepare to discuss your previous sales experiences and how they relate to the role. Highlight your negotiation skills and any successful strategies you've implemented in past positions that led to increased sales or improved customer relationships.
✨Demonstrate Flexibility and Adaptability
BAT is looking for someone who can thrive in a fast-paced, evolving environment. Be ready to share examples of how you've successfully adapted to change in previous roles and how you plan to approach the dynamic nature of this position.
✨Engage with Questions
Prepare thoughtful questions to ask during the interview. This shows your interest in the role and the company. Inquire about the team dynamics, the company's vision for the future, and how success is measured for the Territory Manager position.
