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For Companies At a Glance
- Tasks: Engage key decision-makers and drive new business opportunities across various sectors.
- Company: Dynamic Yield, part of Mastercard, revolutionises digital experiences with AI-powered personalisation.
- Benefits: Enjoy a hybrid work setup, networking events, and a supportive team culture.
- Why this job: Join a dynamic team at the forefront of AI and customer experience innovation.
- Qualifications: Sales experience, strong communication skills, and a creative, driven mindset are essential.
- Other info: Work in a vibrant London office with opportunities for professional growth.
The predicted salary is between 28800 - 43200 £ per year.
Our Purpose
Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we’re helping build asustainableeconomy where everyone can prosper. We support a wide range of digital payments choices, making transactionssecure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential.
Title and Summary
Business Development Representative, Dynamic Yield (UKI) Dynamic Yield, an industry-leading AI-powered Personalisation and A/B testing platform, delivers tailored experiences at every digital touchpoint – across Web, App, Email, SMS, Kiosks, and more. Acquired by Mastercard in 2022, we now empower over 400 enterprise brands worldwide, spanning Retail, Travel, Financial Services, Quick Service Restaurants, and Utilities.
As Mastercard’s dedicated personalisation arm, we put customer-centricity at the core of everything we do – transforming digital experiences to drive real business outcomes.
We’re looking for a Business Development Representative (BDR) to join our UK & Ireland team. Based in London (Angel Lane, Bank), this role offers a hybrid setup with 3 days in the office. You’ll be responsible for engaging key decision-makers at top enterprise brands while collaborating closely across Mastercard’s ecosystem.
What you\’ll do
• Identify and connect with key stakeholders in priority organisations throughout the region.
• Leverage a multichannel approach (email, phone, social media, events) to engage decision-makers across verticals including Retail, Finance, Travel, Hospitality, and Utilities.
• Partner closely with the Sales team to strategise and execute outreach to drive new business opportunities.
• Maintain accurate, up-to-date data in Salesforce for your territory.
• Continuously explore creative new ways to break into accounts and stand out in the market.
• Build strong internal relationships and collaborate across Mastercard, understanding how Dynamic Yield connects within the broader ecosystem.
• Attend industry, partner, and Mastercard-owned events to network and book meetings with key prospects on your Named Account List.
About you
• Experience in roles that involve selling products or services, proven track record of meeting targets and being responsible for generating revenue and achieving sales goals.
• Creative, driven, and naturally curious – you don’t settle for “how it’s always been done.”
• Confident and competitive – you’re motivated to hit targets and celebrate wins as a team.
• A strong communicator who thrives both independently and in a collaborative environment.
• Eager to seek feedback and continuously improve; you’re coachable and open-minded.
• Comfortable grasping technical concepts and translating them into clear, value-driven messaging.
• Excellent time-management skills – you can prioritise and adapt with ease.
Why Dynamic Yield?
You’ll be part of a high-energy, supportive, and forward-thinking team working at the intersection of AI, personalisation, and customer experience – all backed by Mastercard’s global reach.
Corporate Security Responsibility
All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:
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Abide by Mastercard’s security policies and practices;
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Ensure the confidentiality and integrity of the information being accessed;
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Report any suspected information security violation or breach, and
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Complete all periodic mandatory security trainings in accordance with Mastercard’s guidelines.
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Business Development Representative, Dynamic Yield (UKI) employer: MasterCard
Contact Detail:
MasterCard Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Business Development Representative, Dynamic Yield (UKI)
✨Tip Number 1
Familiarise yourself with the latest trends in AI and personalisation, as this role is centred around these technologies. Being able to discuss how they impact customer experience will show your genuine interest and understanding of Dynamic Yield's mission.
✨Tip Number 2
Network with professionals in the industry by attending relevant events or webinars. This will not only help you gain insights but also allow you to connect with potential colleagues or decision-makers at Mastercard, which could give you an edge during the hiring process.
✨Tip Number 3
Practice your pitch for engaging key stakeholders. Since the role involves connecting with decision-makers, being able to articulate your value proposition clearly and confidently will be crucial in demonstrating your sales skills.
✨Tip Number 4
Research the specific industries that Dynamic Yield serves, such as Retail and Finance. Understanding their unique challenges and how personalisation can address them will help you stand out as a knowledgeable candidate who can contribute to the team immediately.
We think you need these skills to ace Business Development Representative, Dynamic Yield (UKI)
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and requirements of the Business Development Representative position at Dynamic Yield. Tailor your application to highlight relevant experiences that align with their needs.
Craft a Compelling CV: Your CV should clearly showcase your experience in sales, particularly any roles where you've successfully met targets. Use quantifiable achievements to demonstrate your impact and ensure it reflects your ability to engage decision-makers.
Write a Tailored Cover Letter: In your cover letter, express your enthusiasm for the role and the company. Highlight your creative approach to business development and provide examples of how you've successfully engaged stakeholders in previous positions.
Showcase Your Communication Skills: Since strong communication is key for this role, ensure your application is well-written and free of errors. Use clear and concise language to convey your ideas, and consider including examples of how you've effectively communicated complex concepts in the past.
How to prepare for a job interview at MasterCard
✨Research Dynamic Yield and Mastercard
Before your interview, take the time to understand Dynamic Yield's role within Mastercard and how it operates in the personalisation space. Familiarise yourself with their products and services, as well as recent news or developments. This knowledge will help you demonstrate your genuine interest in the company and its mission.
✨Prepare for Role-Specific Questions
Expect questions that assess your sales experience and ability to engage decision-makers. Be ready to discuss your previous successes in generating revenue and meeting targets. Use specific examples to illustrate your skills and how they align with the responsibilities of a Business Development Representative.
✨Showcase Your Creativity
Dynamic Yield values creativity in breaking into accounts and standing out in the market. Prepare to share innovative strategies you've used in past roles to connect with clients or overcome challenges. This will highlight your ability to think outside the box and contribute to the team's success.
✨Demonstrate Strong Communication Skills
As a BDR, effective communication is key. Practice articulating your thoughts clearly and confidently. During the interview, focus on active listening and responding thoughtfully to questions. This will showcase your ability to thrive in both independent and collaborative environments.
