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- Tasks: Lead marketing automation projects using Pardot to drive sales and engagement.
- Company: Ideagen is a global software company enhancing safety across various industries.
- Benefits: Enjoy a hybrid work model, competitive salary, and opportunities for professional growth.
- Why this job: Join a forward-thinking team that values innovation and AI in marketing strategies.
- Qualifications: 3+ years of experience with Pardot and Salesforce CRM; analytical mindset required.
- Other info: Be part of a mission-driven company impacting millions globally.
The predicted salary is between 42000 - 60000 £ per year.
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Senior Marketing Automations Manager, Nottingham
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Client:
Ideagen
Location:
Nottingham, United Kingdom
Job Category:
Other
–
EU work permit required:
Yes
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Job Reference:
42dc10d17e32
Job Views:
7
Posted:
12.08.2025
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Job Description:
Role Purpose
Location- Head Office, Ruddington, Nottinghamshire
Level – Experienced Professional
Department – Marketing
Working Pattern – Full-time, hybrid (Tuesday, Wednesday & Thursday in office)
Benefits –
Salary – this will be discussed at the next stage of the process, if you do have any questions please feel free to reach out
We’re looking for a technical marketing automation expert who can turn Pardot into a revenue engine. Someone who knows how to build sophisticated, scalable workflows that don’t just look good—they drive pipeline. If you’re the kind of person who gets excited about segmentation logic, lead scoring, and building automations that sales teams celebrate —let\’s go.
Responsibilities
– Architect and execute multi-touch nurture campaigns using Pardot and Engagement Studio.
– Build scalable, data-driven workflows that support regional sales teams and shorten sales cycles.
– Own the integration between Pardot, Salesforce CRM, and the wider marketing tech stack.
– Create custom forms, automation rules, and completion actions that drive engagement and conversions.
– Build segmentation strategies across job titles, industries, and company sizes to ensure the right message hits the right inbox at the right time.
– Track, test, and optimise everything. If it doesn’t move the needle, we don’t do it.
Skills and Experience
– 3+ years of hands-on experience with Pardot, Salesforce CRM, and Engagement Studio.
– Proven track record of building sophisticated, multi-step automations that generate pipeline.
– Strong grasp of data hygiene, list management, and lead lifecycle processes.
– Experience with HTML/CSS for email template customisation.
– Analytical mindset—AI optimised, you know how to read the numbers and act on them.
– Pardot Specialist or Salesforce Marketing Cloud certification.
About Ideagen
Ideagen is the invisible force behind many things we rely on every day – from keeping airplanes soaring in the sky, to ensuring the food on our tables is safe, to helping doctors and nurses care for the sick. So, when you think of Ideagen, think of it as the silent teammate that\’s always working behind the scenes to help those people who make our lives safer and better. Everyday millions of people are kept safe using Ideagen software. We have offices all over the world including America, Australia, Malaysia and India with people doing lots of different and exciting jobs.
We’re building a future-ready team, and AI is part of how we work smarter. If you\’re curious, adaptable and open to using AI to improve how you work, you’ll thrive at Ideagen!
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Senior Marketing Automations Manager employer: Ideagen
Contact Detail:
Ideagen Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Marketing Automations Manager
✨Tip Number 1
Familiarise yourself with Pardot and Salesforce CRM if you haven't already. Since the role requires a deep understanding of these tools, showcasing your expertise in them during conversations can set you apart.
✨Tip Number 2
Prepare to discuss specific examples of successful marketing automation campaigns you've executed. Highlight how your strategies drove engagement and conversions, as this will resonate well with the hiring team.
✨Tip Number 3
Stay updated on the latest trends in marketing automation and AI technologies. Being able to discuss how these innovations can be leveraged in the role will demonstrate your forward-thinking approach.
✨Tip Number 4
Network with current or former employees of Ideagen on platforms like LinkedIn. Gaining insights about the company culture and expectations can help you tailor your approach and make a strong impression.
We think you need these skills to ace Senior Marketing Automations Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience with Pardot, Salesforce CRM, and Engagement Studio. Use specific examples of how you've built multi-step automations and improved lead scoring to demonstrate your expertise.
Craft a Compelling Cover Letter: In your cover letter, express your passion for marketing automation and how you can turn Pardot into a revenue engine. Mention your analytical mindset and provide examples of successful campaigns you've executed.
Showcase Relevant Skills: Clearly list your technical skills, such as HTML/CSS for email template customisation and your certifications like Pardot Specialist or Salesforce Marketing Cloud. This will help you stand out as a qualified candidate.
Highlight Results: When describing your previous roles, focus on the results you've achieved. Use metrics to quantify your success in driving engagement and conversions through your marketing automation efforts.
How to prepare for a job interview at Ideagen
✨Showcase Your Technical Skills
Make sure to highlight your hands-on experience with Pardot and Salesforce CRM. Be prepared to discuss specific automations you've built and how they contributed to revenue generation.
✨Demonstrate Analytical Thinking
Prepare examples of how you've used data to optimise marketing campaigns. Discuss your approach to tracking, testing, and refining workflows to ensure they drive results.
✨Understand the Company’s Mission
Familiarise yourself with Ideagen's role in various industries. Being able to connect your skills to their mission will show your genuine interest in the company and its impact.
✨Prepare for Scenario-Based Questions
Expect questions that assess your problem-solving abilities. Think of scenarios where you had to build complex workflows or manage data hygiene, and be ready to explain your thought process.
