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- Tasks: Lead corporate sales for Dakota Hotels, driving revenue and building client relationships.
- Company: Dakota Hotels is a stylish UK-based lifestyle brand with expanding properties across major cities.
- Benefits: Enjoy 40% off stays, flexible working, mental health support, and ongoing professional development.
- Why this job: Join a top-rated employer known for its positive culture and commitment to employee growth.
- Qualifications: Minimum two years in B2B hotel sales, strong analytical skills, and relationship management experience required.
- Other info: Located in Manchester city centre, this role offers a dynamic work environment with exciting growth opportunities.
The predicted salary is between 36000 - 60000 £ per year.
Join to apply for the Group Corporate Sales Manager role at Dakota Hotels
Join to apply for the Group Corporate Sales Manager role at Dakota Hotels
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Dakota Hotels are seeking a dynamic and commercially driven sales professional to lead corporate sales across our expanding portfolio of properties in Scotland and England. This full-time role is based at Dakota Manchester, easily accessible in the heart of the city centre by Piccadilly Train Station.
A newly created role for our Sales team, you will be responsible for driving corporate room revenue by developing relationships with local and national corporate accounts. You will lead strategy, execution, and performance delivery across our six, soon to be seven, properties. You will own the full corporate sales cycle from acquisition to retention, working in close partnership with revenue, marketing, and operational teams to ensure delivery of revenue targets and brand positioning within the corporate travel market.
CONTRACT AND PAY RATE
This is a full-time, permanent role working Monday to Friday based at Dakota Manchester.
Please indicate your expected salary and bonus expectations when applying.
Primary Role Responsibilities
- Proactively identify, target, and convert new corporate business opportunities across our hotels.
- Lead corporate sales strategy for new hotel openings, supporting the full pre-opening and post-launch cycle.
- Build and manage relationships with high-value local and national corporate clients to drive base business, weekday occupancy, and overall RevPAR.
- Host tailored FAM trips and networking events to strengthen engagement with corporate buyers and booking agents.
- Manage the RFP process and corporate account renewals, ensuring rate competitiveness and consistency across all channels.
- Collaborate closely with revenue and marketing teams to align sales strategies with market demand and brand positioning.
- Oversee agency and TMC relationships, ensuring strong visibility and placement in corporate booking platforms.
- Provide coaching and support to hotel-based sales executives, driving consistency and excellence across all locations.
Benefits
In addition to being part of a culture infused with positivity and opportunity for ongoing development, tangible benefits you could enjoy when you join our team include:
- 40 per cent off stays at any Dakota
- 25 per cent off drinks and dining at any Dakota
- Access to our Employee Assistance Program which includes
- free private mental health support and counselling sessions
- video GP consultations and private prescription services
- access to daily rewards to be cashed out for shopping vouchers
- Access to discounted gift card platform
- Support from our inhouse Mental Health Champions
- Additional holiday day on the first anniversary of your employment.
- Family-friendly flexible working options
- Meals on duty and uniforming
- £200 bonus to recommend a friend to join our team
- £10 bonus every time you are mentioned on Trip Advisor
- Free bi-annual eye testing for users of display screen equipment
- Accredited, certified compliance training given on employment such as in Food Hygiene, Alcohol Responsibility, Data Protection, and Health & Safety
- Access to a suite of external, certified resources via our Learning Management System
- Supportive continuous professional development culture with an annual appraisal and objectives, or a Personal Development Plan.
- Opportunities to undertake both internal and external training courses, including potential for in-house Apprenticeships.
Full terms on our benefits can be found in our Handbook.
About Dakota Hotels
Dakota is a growing UK-based lifestyle brand, known for our stylish hotels, bustling brasserie Grills and upscale cocktail Bars. Dakota’s story started with two boutique hotels on the outskirts of Edinburgh, in South Queensferry, and Glasgow, in Eurocentral. We have now expanded into prime city centre locations in Glasgow, Leeds, and Manchester, with Newcastle coming in 2025 and more in our pipeline.
Dakota is synonymous for delivering attentive and genuine guest service. We attract hard-working individuals who are passionate about working to the highest standards and have been voted within The Caterer’s Top 15 Best Employers in Hospitality for the last five years in a row. We were also featured within the Top 10 employers in the 2024 Sunday Times Best Places to Work in the UK, as well as being awarded the Spotlight Award for Best Places to Work for LGBTQIA+ employees.
As recent winners of The Cateys ‘People Team of the Year’, we have award-winning internal training programmes within Dakota Academy fostering continuous development and ongoing training. As a result, over 75% of our leaders have been promoted internally and, for four consecutive years, a member of our team has won a prestigious Acorn Award awarded by The Caterer to the ‘Top 30 under 30’ in the industry, demonstrating our success in developing talent.
Eurocentral | Edinburgh | Glasgow | Leeds | Manchester | Newcastle
Our location, 29 Ducie St, Manchester M1 2JL, is centrally located in the Piccadilly Basin, close to Piccadilly Station ideally located for public transport users.
We are home to 137 luxury bedrooms, including 27 suites – the most in the city, a destination cocktail bar with champagne room, and a brasserie style grill with private dining rooms as well as a spectacular terrace.
Applicant Requirements
We are looking for a motivated and experienced sales professional with a strong background in corporate hotel sales. The ideal candidate will bring a results-focused approach, strong analytical capability, and exceptional relationship management skills.
The Successful Applicant Will Have/be
- Minimum two years of proven success in a proactive B2B sales role within the hospitality industry, ideally in hotel corporate sales.
- Deep understanding of the corporate travel landscape including client segmentation, booking behaviour, and key decision-making drivers.
- Experience leading and managing RFP processes and contracting with corporate clients and TMCs.
- Confident in managing a commercial sales pipeline using CRM systems, with the ability to prioritise high-value opportunities.
- Comfortable using technology to support reporting, presentations, and communication across multiple platforms.
- Strong analytical skills with the ability to interpret performance data and translate insights into sales actions.
- A natural relationship-builder who is confident presenting to stakeholders, negotiating deals, and representing a premium hospitality brand.
- Positive, self-motivated, and able to work autonomously while aligning with broader team and company goals.
- Ability to work full-time, working Monday to Friday based onsite, with flexibility to attend client events in the evenings or on weekends when required.
- Be able to be physically active in your role, standing for much of your shift and working at pace.
- An enthusiastic individual who will promote our culture of positivity.
- Be task oriented with a great pride for the work they do and attention to detail.
- Flexible with shift patterns and available around the needs of our business.
- Successful candidates must demonstrate having researched our brand and a genuine desire to be part of our team.
APPLY
Please send us your up to date CV.
Visit our Careers page to learn about current opportunities and find your #DreamRolesAtDakota – we’d love to hear from you!
For more information on our luxury hotel, please visit our:
- Website
- Dakota Hotels Instagram or Dakota Manchester Instagram
- Trip Advisor
- Facebook page
Seniority level
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Seniority level
Mid-Senior level
Employment type
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Employment type
Full-time
Job function
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Job function
Sales and Business Development
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Industries
Hospitality
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Group Corporate Sales Manager employer: Dakota Hotels
Contact Detail:
Dakota Hotels Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Group Corporate Sales Manager
✨Tip Number 1
Familiarise yourself with Dakota Hotels' brand and values. Understanding their culture and what they stand for will help you align your approach during interviews and discussions, showcasing your genuine interest in being part of their team.
✨Tip Number 2
Network within the hospitality industry, especially with professionals who have experience in corporate sales. Attend industry events or join relevant online forums to connect with potential colleagues or mentors who can provide insights into the role and company.
✨Tip Number 3
Prepare to discuss specific strategies you've used in previous roles to drive corporate sales. Be ready to share examples of how you've successfully built relationships with corporate clients and managed RFP processes, as this will demonstrate your expertise and fit for the position.
✨Tip Number 4
Stay updated on trends in the corporate travel landscape. Being knowledgeable about current booking behaviours and decision-making drivers will allow you to speak confidently about how you can contribute to Dakota's corporate sales strategy.
We think you need these skills to ace Group Corporate Sales Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in corporate hotel sales. Focus on your achievements in B2B sales roles and any specific results you've delivered, such as revenue growth or successful client acquisitions.
Craft a Compelling Cover Letter: In your cover letter, express your enthusiasm for the role at Dakota Hotels. Mention your understanding of the corporate travel landscape and how your skills align with their needs, particularly in building relationships with corporate clients.
Showcase Relevant Experience: When detailing your work history, emphasise your experience with RFP processes and managing corporate accounts. Use specific examples to demonstrate your analytical skills and ability to drive sales performance.
Research Dakota Hotels: Before submitting your application, take the time to research Dakota Hotels thoroughly. Familiarise yourself with their brand values, recent developments, and the unique aspects of their properties to show genuine interest in becoming part of their team.
How to prepare for a job interview at Dakota Hotels
✨Know Your Numbers
As a Group Corporate Sales Manager, you'll need to demonstrate your understanding of revenue targets and performance metrics. Be prepared to discuss specific figures from your previous roles, such as sales growth percentages or successful RFP outcomes.
✨Showcase Relationship Management Skills
This role requires exceptional relationship-building abilities. Prepare examples of how you've successfully managed corporate accounts and built long-term partnerships. Highlight any networking events or FAM trips you've organised to engage clients.
✨Understand the Corporate Travel Landscape
Familiarise yourself with the current trends in corporate travel, including client segmentation and booking behaviours. Being able to discuss these insights will show your potential employer that you are knowledgeable and proactive in your approach.
✨Demonstrate Team Collaboration
Collaboration with revenue and marketing teams is crucial for this position. Be ready to share examples of how you've worked cross-functionally in the past to achieve sales goals, and emphasise your ability to align strategies with broader company objectives.
