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- Tasks: Lead performance marketing, optimise funnels, and manage ad accounts for a fine wine investment platform.
- Company: Join a cutting-edge fine wine investment platform designed for the new generation of investors.
- Benefits: Enjoy remote work, equity options, 25 days annual leave, and free wine!
- Why this job: Be part of a breakout business at an exciting growth stage with a focus on innovation and impact.
- Qualifications: Strong performance marketing skills, experience in DTC or fintech, and a hands-on growth mindset required.
- Other info: Work remotely with access to Wandsworth offices featuring a gym and pool.
The predicted salary is between 51000 - 85000 £ per year.
Our client is a fine wine investment platform built for a new generation of investors. They make investing in wine so seamless and cost-effective that it can form a part of every portfolio for the very first time.
Their investment solutions allow investors to gain exposure to diversified, expertly-curated portfolios of fine wine, at a fraction of the cost of owning the underlying wines outright.
This is a rare chance to join a breakout business right as it hits its inflection point . They’re backed by respected investors, trusted by their clients, and they’ve laid the groundwork for growth.
However , to ensure the long term success of the business we need to understand and optimise our unit economics.
With that in mind, we’re looking for a hands-on Head of Growth – someone who thrives on performance marketing, testing relentlessly, and making the numbers work.
What you\’ll do…
Pai d Search & Paid Social
- You’ll take full ownership of our ad accounts (currently Google and Meta, but soon LinkedIn and Reddit too).
- Craft the strategy, run the tests, manage the budget, and scale what works
- Figure out how we can spending efficiently — we have an idea of our LTV, but we need to ensure we our LTV:CAC is 3:1 at a minimum.
SEO & Organic
- Create a clear, long-term inbound strategy (technical SEO, content structure, link-building).
- You won’t need to write everything yourself – but you’ll know what to brief and why.
- We want evergreen content that compounds.
Funnel Optimisation
- Improve conversion rates across every touchpoint
- Use heatmaps, testing tools, and behavioural data to remove friction and boost trust
- Work with our designers/devs (freelance for now) to make real changes fast
Email & CRM
- Own the full journey from cold lead to repeat investor
- Design automated nurture flows, newsletters, and segmentation logic
- We already have flows converting at 3–5% – your job is to push this further and smarter
Partnerships
- Help manage our content partnerships – making sure we land placement with newsletters and distribution partners.
Analytics &Attribution
- Build a data layer that you trust – so you know what’s driving performance, and what isn’t
- Run weekly/monthly growth reviews with clear CAC, LTV, conversion, and cohort data
Who you are…
- Strong performance marketing chops (esp. paid search, paid social, SEO).
- Deep understanding of CAC, LTV, conversion rates, and funnel dynamics.
- Comfortable testing hypotheses with limited budget, scrappy executioner.
- Can work cross-functionally with product and data teams (or founders) to build feedback loops.
- Experience growing a DTC, investment or fintech product – ideally from pre-seed/seed to scale.
- A full-stack growth mindset: acquisition, conversion, retention, analytics
- You write and brief great copy – especially in trust-sensitive categories
- You are strategic, but heavily biased toward execution. You’re comfortable rolling up your sleeves.
Salary: up to £85k DOE
Logistics: Remote first – access to their Wandsworth offices with gym/pool.
What else?
25 days annual leave + bank holidays
Equity options
Free wine!
#J-18808-Ljbffr
Head of Growth - Fine Wine Investment employer: Up World
Contact Detail:
Up World Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Growth - Fine Wine Investment
✨Tip Number 1
Familiarise yourself with the fine wine investment market. Understanding the nuances of this niche will not only help you in interviews but also demonstrate your genuine interest in the role and the company.
✨Tip Number 2
Network with professionals in the investment and fine wine sectors. Attend relevant events or join online forums to connect with industry insiders who can provide insights and potentially refer you to opportunities.
✨Tip Number 3
Showcase your performance marketing skills through real-world examples. Prepare case studies or examples of past campaigns where you've successfully improved CAC, LTV, or conversion rates, as these metrics are crucial for the role.
✨Tip Number 4
Be ready to discuss your approach to data analytics and attribution. The role requires a strong understanding of these areas, so prepare to explain how you've used data to drive growth in previous positions.
We think you need these skills to ace Head of Growth - Fine Wine Investment
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and requirements of the Head of Growth position. Familiarise yourself with performance marketing, SEO, and funnel optimisation as these are key aspects of the role.
Tailor Your CV: Craft your CV to highlight relevant experience in performance marketing, particularly in paid search and social media. Include specific metrics that demonstrate your success in optimising CAC and LTV, as well as any experience in the DTC or fintech sectors.
Write a Compelling Cover Letter: In your cover letter, express your passion for fine wine investment and how your skills align with the company's goals. Mention your hands-on approach and provide examples of how you've successfully executed growth strategies in previous roles.
Showcase Analytical Skills: Emphasise your analytical abilities by discussing your experience with data-driven decision making. Highlight any tools or methodologies you've used to track performance metrics and optimise marketing strategies.
How to prepare for a job interview at Up World
✨Understand the Business Model
Familiarise yourself with the fine wine investment platform and its unique selling points. Be prepared to discuss how you can optimise unit economics and improve LTV:CAC ratios, as this is crucial for the role.
✨Showcase Your Performance Marketing Skills
Highlight your experience with paid search and social media campaigns. Be ready to share specific examples of successful strategies you've implemented, including how you managed budgets and scaled campaigns effectively.
✨Demonstrate Analytical Thinking
Prepare to discuss how you would build a data layer to track performance metrics. Show that you understand key concepts like CAC, LTV, and conversion rates, and be ready to suggest ways to improve these metrics.
✨Emphasise Cross-Functional Collaboration
Illustrate your ability to work with different teams, such as product and data. Share examples of how you've successfully collaborated in the past to create feedback loops and drive growth.
