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- Tasks: Lead consumer insights and analytics to drive brand strategy and market understanding.
- Company: Join Brown-Forman, a premium spirits company known for its innovative culture and commitment to growth.
- Benefits: Enjoy flexible working with 4 days in the office and Fridays at home, plus premium employee perks.
- Why this job: Be part of a dynamic marketing team shaping brand strategies and making impactful decisions.
- Qualifications: Experience in market research, strong analytical skills, and proven leadership abilities required.
- Other info: This is an 11-month fixed-term contract based in central London.
The predicted salary is between 43200 - 72000 £ per year.
Head of Insights – UK- Fixed Term Contract
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Head of Insights – UK- Fixed Term Contract
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Meaningful Work From Day One
The Head of Insights is a key member of the marketing leadership team as well as a strategic thought-partner for the business. The role reports to the Marketing Director with responsibility for deep market and consumer/shopper understanding that is relevant for the overall business understanding, aligned to Brown-Forman’s overall strategic objectives and provides the foundation for effective decision making.
Meaningful Work From Day One
The Head of Insights is a key member of the marketing leadership team as well as a strategic thought-partner for the business. The role reports to the Marketing Director with responsibility for deep market and consumer/shopper understanding that is relevant for the overall business understanding, aligned to Brown-Forman’s overall strategic objectives and provides the foundation for effective decision making.
The position leads, inspires and empowers a team of 2 Consumer Insight professionals and partners with a wide range of internal and external stakeholders to influence brand and portfolio strategy, as well as spurring innovative thinking to accelerate business growth for the future.
Success for this position is dependent on deep-rooted curiosity, a strong drive to deliver results, excellence in communication and influencing skills and bold, enterprise-wide thinking. A strong understanding of marketing theory and practice that is up to date with the latest advances in behavioural science, data science and marketing science is required.
During the FTC, the Head of Insights will take the lead on two critical projects; the development of a long-term market strategy and the embedding of a global segmentation study.
This is an 11 month fixed term contract. This role is 4 days a week in the office with Fridays at home out of our modern office in central London in Fitzrovia.
What You Will Do In This Role
Value Creation
- Consumer insights & analytics: Leads the identification of critical knowledge gaps relative to consumers, shoppers and the marketplace, and champions the development of solutions to address them. Answers business and brand related research and insight queries by using data from multiple sources of information. Generates actionable insights about the brands, consumers, shoppers & market trends to assist in the development of brand and portfolio strategy . Partners with the Marketing teams in the annual strategic brand planning process by helping on situation analysis based upon holistic market, consumer & shopper as well as channel understanding. Partners with the Head of Commercial Strategy to join the dots between consumer, shopper and trade insights.
- Market research & trends: Oversees analyses of market trends using continuous data (Nielsen/CGA, IWSR, GfK, brand tracker, social listening, Kantar tools etc.) as well as ad-hoc research projects needed to address key business priorities or knowledge gaps. Ensures best use of resources and highest efficiency through planning, consistent use of briefing templates and strong agency management. Manage key stakeholders throughout the process and ensure that key observations and actionable recommendations are shared with the appropriate internal audience.Interrogation of macro market and consumer trends keeping the UK business informed about relevant changes in a proactive and timely manner
Drive for Results
- Problem solving & prioritisation: Consults widely across the business to understand how and where the team can make the biggest business impact. Proactively drives the insight agenda by identifying the big questions that need to be answered in order to unlock growth.
- Market and brand reporting: Oversees the provision of reporting in a timely manner through regular concise updates on key developments of the market, category and our brands. Proactively collaborates with key stakeholders to align on KPI measures, enabling the team to deliver monthly updates on pre-defined KPIs to help steer business.
Lead & Inspire
- Active member of the Marketing Leadership team: Helps to shape the direction and growth of the departments, talent and culture.
- Provide strong leadership: Shares direction, identifies growth and development opportunities to direct reports.
- Lead a diverse and inclusive culture: Ensures different perspectives are encouraged and individuals feel connected and valued.
- Team development: In collaboration with the HR department, identify the team’s capability gaps and address them through appropriate learning and development programs. Support team development by providing opportunities and coaching to the team with on-going appreciative & constructive feedback.
What You Bring To The Table
- Experience with market research/category management in consumer goods
- Experience with marketing mix modelling
- Track record of building premium brands & categories
- Excellent quantitative research skills and understanding of / exposure to qualitative research including consumer segmentation
- Team leadership
- Great analytical skills, commercially savvy and solution focused to solving problems
- Excellent presentation skills and translating information in a clear, concise and visually appealing way
- Self-starter with proven ability to identify issues and projects, plan and prioritise with demonstrated ability to organise and manage multiple projects to completion by specific deadlines
Who We Are
We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.
What We Offer
Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.
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Brown-Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown-Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.
Business Area: Europe, Africa, APAC Division
Function: Marketing
City
London
State
Country: GBR
Req ID: JR-00009069
Seniority level
-
Seniority level
Director
Employment type
-
Employment type
Contract
Job function
-
Job function
Marketing
-
Industries
Retail
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Head of Insights - UK- Fixed Term Contract employer: BROWN-FORMAN
Contact Detail:
BROWN-FORMAN Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Insights - UK- Fixed Term Contract
✨Tip Number 1
Network with professionals in the marketing and insights field, especially those who have experience in consumer goods. Attend industry events or webinars to connect with potential colleagues or mentors who can provide valuable insights into the role.
✨Tip Number 2
Familiarise yourself with the latest trends in market research and consumer behaviour. Being well-versed in tools like Nielsen, Kantar, and social listening platforms will demonstrate your commitment to staying updated in the field.
✨Tip Number 3
Prepare to discuss your leadership style and how you inspire teams. Think of examples where you've successfully led a team through challenges or driven innovative thinking, as this is crucial for the Head of Insights role.
✨Tip Number 4
Showcase your analytical skills by being ready to discuss specific projects where you've used data to drive business decisions. Highlighting your ability to translate complex data into actionable insights will set you apart from other candidates.
We think you need these skills to ace Head of Insights - UK- Fixed Term Contract
Some tips for your application 🫡
Understand the Role: Before applying, make sure you thoroughly understand the responsibilities and requirements of the Head of Insights position. Tailor your application to highlight your relevant experience in market research, consumer insights, and team leadership.
Craft a Compelling CV: Your CV should clearly showcase your experience with market research and category management in consumer goods. Highlight any achievements related to building premium brands and your analytical skills. Use bullet points for clarity and ensure it is visually appealing.
Write a Strong Cover Letter: In your cover letter, express your passion for insights and how your background aligns with Brown-Forman's strategic objectives. Mention specific projects or experiences that demonstrate your ability to drive results and lead a team effectively.
Showcase Your Communication Skills: Since excellent communication is crucial for this role, ensure your application reflects your ability to present information clearly and concisely. Use examples from your past experiences where you successfully communicated insights to stakeholders.
How to prepare for a job interview at BROWN-FORMAN
✨Showcase Your Analytical Skills
As the Head of Insights, you'll need to demonstrate strong analytical abilities. Prepare examples of how you've used data to drive decisions in previous roles, especially in market research and consumer insights.
✨Understand the Brand's Market Position
Research Brown-Forman's brands and their market positioning. Be ready to discuss how your insights can help enhance brand strategies and address market challenges.
✨Highlight Leadership Experience
This role involves leading a team, so be prepared to share your leadership style and experiences. Discuss how you've inspired teams and fostered a culture of inclusivity and growth.
✨Prepare for Scenario-Based Questions
Expect questions that assess your problem-solving skills. Think of scenarios where you've identified critical knowledge gaps or driven insight agendas, and be ready to explain your thought process and outcomes.
