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For Companies At a Glance
- Tasks: Lead PPC activation for Danish and Swiss accounts, driving joiners through data-driven strategies.
- Company: Join PureGym, the UK's No.1 gym operator, committed to diversity and inclusivity.
- Benefits: Enjoy flexible working, private healthcare, life insurance, and a gym membership for you and a friend.
- Why this job: Perfect for fitness enthusiasts wanting to grow their PPC skills in a dynamic environment.
- Qualifications: 1+ year in paid search, experience with Google Ads, and strong analytical skills required.
- Other info: Hybrid working model with opportunities for personal development and industry insights.
The predicted salary is between 28800 - 43200 £ per year.
Overview
We are looking for a PPC Executive to join our Digital Marketing Team, based in Leeds! The PPC Executive will lead on activation for our Danish and Swiss PPC accounts, driving cost effective joiners across paid search, demand generation and PMAX. This role will join an existing team of 2, and work within a wider Digital Marketing function aiming to inspire people to join our gyms. This is a fantastic opportunity for someone with a keen interest in health and fitness, who is looking to build on their PPC experience in a fast-paced and fast-growing environment.
Responsibilities
- Taking ownership of activation for our Danish and Swiss PPC accounts
- Supporting the wider PPC team on daily performance across all group accounts in line with joiner, spend and CPA targets
- Regularly leveraging data-driven insights and sharing with the wider PPC team on how to implement optimisations and split investment across campaigns/creative
- Having an analytical approach to suggest improvements and testing in line with each account\’s development roadmap
- Liaising as required with internal teams on budgets, creative, offer management & account development
- Developing and maximising relationships with external partners and suppliers to ensure PureGym Group activity follows latest industry best practice
- Working closely with the Digital Marketing Analyst team to implement tracking and reporting requirements
- Continually seeking to test and learn, and engaging in iterative testing to drive performance improvements across all business units
- Keeping up to date with wider industry trends and developments, bringing fresh ideas to develop long and short term planning
Qualifications
- At least 1 year of experience in paid search
- Experience managing campaigns through platforms such as Google Ads, SA360 & Microsoft Ads
- Knowledge/experience using GA4, Looker Studio & PowerBI
- Take ownership for performance and ensure that all targets are met
- Analytical skills, with ability to manipulate datasets & problem solve
- Strong time management & organisational skills with attention to detail
- Excellent verbal and written communication skills
- Commercial awareness and ability to drive the success of PureGym
- Ability to liaise and work closely with other departments and third-party stakeholders
- Ability to manage multiple projects effectively
About PureGym / Benefits
- Free nationwide gym membership for you + 1
- Hybrid working
- A truly flexible working culture
- Personal private healthcare, including digital GP
- Life insurance x4
- Company pension contribution
- 25 days annual leave, plus 1 personal day
- Option to purchase additional holiday (up to 5 days)
- Great learning & development resources
- Enhanced maternity pay, paternity and adoption leave
PureGym is proud to be an equal opportunities employer. Our company mantra is \’Everybody Welcome\’ and we are dedicated to promoting a diverse and inclusive place to work. From a hiring standpoint, we welcome applicants from all backgrounds and are committed to ensuring that our PureGym colleagues reflect the diversity of the nation as well as our millions of gym members we serve.
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PPC Executive employer: PureGym Limited
Contact Detail:
PureGym Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land PPC Executive
✨Tip Number 1
Familiarise yourself with the latest trends in PPC, especially in the health and fitness sector. This will not only help you understand the market better but also allow you to bring fresh ideas to the table during your interview.
✨Tip Number 2
Network with professionals already working in PPC roles, particularly those in the fitness industry. Engaging with them can provide insights into the specific challenges and opportunities within PureGym's PPC strategy.
✨Tip Number 3
Prepare to discuss your analytical skills and how you've used data to drive performance improvements in past roles. Be ready to share specific examples of how you've optimised PPC campaigns and managed budgets effectively.
✨Tip Number 4
Showcase your passion for health and fitness during the interview. Since PureGym values this interest, demonstrating your enthusiasm can set you apart from other candidates and align you with their company culture.
We think you need these skills to ace PPC Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant PPC experience, especially with platforms like Google Ads and Microsoft Ads. Emphasise any analytical skills and budget management experience that align with the role.
Craft a Compelling Cover Letter: In your cover letter, express your passion for health and fitness and how it relates to your PPC expertise. Mention specific achievements in previous roles that demonstrate your ability to drive performance improvements.
Showcase Your Analytical Skills: Provide examples of how you've used data-driven insights to optimise PPC campaigns. Discuss any tools you've used, such as GA4 or Looker Studio, to analyse performance and suggest improvements.
Highlight Team Collaboration: Since the role involves liaising with internal teams and external partners, mention any experiences where you've successfully collaborated with others to achieve common goals. This will show your ability to work effectively within a team.
How to prepare for a job interview at PureGym Limited
✨Show Your Passion for Health and Fitness
Make sure to express your genuine interest in health and fitness during the interview. PureGym values candidates who are enthusiastic about their mission, so share any personal experiences or insights that connect you to the industry.
✨Demonstrate Your PPC Knowledge
Be prepared to discuss your experience with PPC account optimisation and budget management. Highlight specific campaigns you've worked on, the platforms you've used, and the results you've achieved to showcase your expertise.
✨Prepare Data-Driven Insights
Since the role involves leveraging data for optimisations, come equipped with examples of how you've used data to drive performance improvements in past roles. Discuss any tools like GA4 or Looker Studio that you've utilised to analyse campaign performance.
✨Emphasise Team Collaboration Skills
The position requires liaising with various internal teams and external partners. Be ready to provide examples of how you've successfully collaborated with others in previous roles, showcasing your communication skills and ability to manage multiple projects.
