Market Sales Executive, Nordics

Great things are happening in the Europe and Australia (EUAU) region. Each day, our 2,500 plus colleagues bring their passion to our offices, manufacturing sites, R&D center, and commercial/distributor markets across Europe, Australia, and New Zealand. We are energized by over 150 years of bringing people together with the food they love. With beloved brands Old El Paso, Häagen-Dazs, Nature Valley, Betty Crocker, Fibre One, Latina Fresh and more, we are on a mission to become the undisputed growth leader in food for EUAU. In a world that’s ever-changing, we look to stay ahead and seek people who share our love of food and are hungry to shape the future.

We are seeking a proactive, data-savvy Sales Executive to support the Market Manager, Nordics and help drive and deliver the commercial growth planned for each of the Nordic markets across the key brands of Old El Paso, Häagen-Dazs, Green Giant and Nature Valley.

As a Sales Executive, you will be responsible for providing all aspects of sales administration and support to external distributor partners and internal cross-functional stakeholders, as well as analysing sales and forecasting performance and managing some new business development initiatives in alignment with the General Mills international Segment global strategy.

This role requires an understanding of FMCG business practices, excellent communication and data analysis skills and the ability to multitask and manage numerous priorities and projects across a number of diverse markets.

This is an exciting opportunity for the right candidate to join the dynamic, high-performing and multi-cultural Northern European Distributor Markets team at General Mills International.

What your role is

Account Management & Administration – In this role, you’ll be the go-to for distributor and customer management, maintaining accurate product and pricing records, promotional calendars, and comprehensive distributor files. You’ll support day-to-day distributor communications, ensuring smooth processes and high customer satisfaction. On the administrative side, you’ll coordinate sample requests, manage budget and trade investment trackers, and ensure timely and accurate completion of internal processes for pricing updates, product launches, certifications, and master data. You’ll also support business cycles by preparing reports, presentations, and capturing meeting insights.

Planning & Analysis – You’ll take ownership of sales planning and performance reporting across brands and markets. Working closely with cross-functional teams, you’ll support the execution of promotional plans and Joint Business Plans (JBP), delivering insights through clear and compelling presentations. You’ll also develop and maintain dashboards, reports, and trackers that evaluate market, customer, and promotional performance, identifying gaps and opportunities across pricing, distribution, and product strategy.

Forecasting – You’ll play a key role in managing and analysing distributor sales and stock data to enrich the demand forecasting process. By collaborating closely with both internal teams and external distributors, you’ll help ensure monthly forecasts are aligned with business plans, identify variances early, and support scenario planning for new launches. You’ll also align JBP targets with ongoing forecast submissions, ensuring all assumptions are reconciled and up to date.

Research & Development – Staying ahead of market trends and competitor activity is essential. You’ll lead ongoing desk research to track pricing, promotions, and innovation in the category, supporting both commercial strategy and product development. You’ll also assist in identifying and managing new business opportunities, helping the company expand into new categories, products, or channels through strong execution and market insight.

What you will bring to the team

We’re looking for a degree-educated candidate with a minimum of 2 experience in FMCG—ideally in a sales administration, account management, or sales support role.

You’ll bring excellent communication and interpersonal skills, along with strong administrative abilities and a sharp eye for detail. Highly numerate and commercially aware, you’re comfortable working with data and confident using Excel, PowerPoint, and Word to build reports, presentations, and tools that support decision-making.

You’re organised, adaptable, and proactive—someone who thrives in a fast-paced environment and can juggle multiple priorities while keeping projects on track. A curious self-starter, you take initiative, seek opportunities to improve processes, and aren’t afraid to challenge the status quo to drive change.

What’s in it for you?

Work with Heart – offers us flexibility thatalsorequires partnership to ensure we regularly come together in person for those moments that help drive our business forward.Our hybrid work policy means an average of 2 days per week in the office with the opportunity to finish at 15:00 on Fridays.
Wellbeing – We want our people to feel well and thrive, for this we offer free Headspace account for you and up to 5 friends or family members, ongoing activities, Employee Assistance Program and more.
Bonus -Our people are at the heart of what makes General Mills great, sowhen goals are reached, you\’ll be rewarded through our bonus scheme.

Health & Dental Insurances – All colleagues get the opportunity to join our insurances from day one.

Family & Carers Leave – Every family is unique. Our approach allows every familyto have the opportunity to spend quality time-off to support them from the point of birth or adoption to care,with enhanced covers.

Enjoy other perks like enhanced pension contributions, subsidised canteen, access to both peer-to-peer recognition and discount platforms, 2 extra days for volunteering work, and more…

Great Place To Work

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