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- Tasks: Lead customer analytics and lifecycle measurement for marketing and loyalty programs.
- Company: Join Marco’s Pizza, a fast-growing brand with over 1,200 locations serving craveable menu offerings.
- Benefits: Enjoy a hybrid work model and be part of a dynamic team focused on guest experiences.
- Why this job: Shape customer engagement strategies and make a real impact in a thriving company culture.
- Qualifications: Bachelor's degree in relevant fields and 5+ years in marketing or customer analytics required.
- Other info: Be ready to dive into data and collaborate across teams to enhance customer experiences.
The predicted salary is between 43200 - 72000 ÂŁ per year.
Position: Manager of CRM Analytics (Hybrid-Chicago, IL)
Location: Chicago, IL
Job Id: 1907
# of Openings: 1
Marco’s Pizza is a dynamic, fast-growing brand in the QSR space, known for serving high-quality, craveable menu offerings and delivering great guest experiences across more than 1,200+ locations. As we continue to grow, we’re looking for a Manager of CRM Analytics to help shape the future of how we engage with our customers.
This role is ideal for someone who’s both strategic and hands-on—comfortable diving into the data, but also excited to build something from the ground up. We’re looking for a thoughtful problem-solver who can turn insights into action, collaborate well across teams, and help us create smarter, more personalized customer experiences.
We’re looking for someone who:
- Is friendly and genuinely cares about the happiness of others
- Takes accountability for their actions and takes pride in their work
- Has a can-do attitude and asks “what else can I do?”
- Is a good teammate who provides—and values—honest feedback
- Has a passion for making great guest experiences
Sound like you? Check out the responsibilities and requirements below and then fill out an application!
Position Summary:
The Manager of CRM Analytics will lead customer analytics and lifecycle measurement across our marketing and loyalty programs. This highly visible role will own our approach to customer segmentation, campaign measurement, and personalization strategy—bringing structure, insights, and innovation to our CRM and CDP initiatives. Reporting to the Director of Marketing Analytics, they will partner closely with Marketing, Loyalty, and Product to drive customer growth, retention, and engagement through intelligent data use.
Duties and Responsibilities:
- Build and maintain models for customer lifetime value (CLV), churn prediction, RFM scoring, and segmentation using Python or R.
- Lead analysis on customer journeys, lifecycle stages, and behavioral cohorts to identify opportunities for targeting and retention.
- Design and evaluate CRM campaigns, including A/B and holdout tests across email, SMS, push, and loyalty programs.
- Build frameworks for incrementality, lift analysis, and campaign ROI measurement.
- Partner with Marketing to establish KPI benchmarks and reporting dashboards.
- Act as the analytics liaison to our CRM and Loyalty teams, translating data into actionable strategies.
- Collaborate on personalization efforts using CDP-driven audiences and dynamic content strategies.
- Ensure best practices in data tagging, CDP integration, and marketing data governance.
- Build or oversee dashboarding for campaign performance, customer health, and KPI monitoring.
- Work closely with the Business Intelligence team to ensure scalable reporting solutions.
- Skilled at translating complex data into clear, compelling insights for non-technical audiences through effective communication and storytelling
Education and/or Experience Requirements:
- Bachelor\’s Degreein Marketing, Statistics, Mathematics, Computer Science, or Finance.
- Preferred: Bachelor\’s Degree inFinance, Mathematics, or Statistics.
- Master\’s Degree Preferred
- 5+ years of experience in marketing or customer analytics.
- 1+ years in a lead or manager role preferred
- Strong fluency in SQL, Python (pandas, scikit-learn, or similar), and CRM experimentation.
- Experience with A/B testing frameworks, holdout design, and incrementality measurement.
The essential duties and responsibilities described above are not a comprehensive list. Additional tasks may be assigned to the employee from time to time; or the scope of the job may change as required by business demands.
Apply Today to be a part of a brand that’s committed to excellence in every slice!
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Manager of CRM Analytics (Hybrid-Chicago, IL) employer: Marco's Franchising, LLC
Contact Detail:
Marco's Franchising, LLC Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Manager of CRM Analytics (Hybrid-Chicago, IL)
✨Tip Number 1
Familiarise yourself with the latest trends in CRM analytics and customer engagement strategies. This will not only help you understand the role better but also allow you to speak confidently about how you can contribute to Marco's Pizza's goals during interviews.
✨Tip Number 2
Network with professionals in the CRM and analytics space, especially those who have experience in the QSR industry. Engaging with them on platforms like LinkedIn can provide valuable insights and potentially lead to referrals.
✨Tip Number 3
Prepare to discuss specific examples of how you've used data to drive customer engagement or retention in your previous roles. Highlighting your hands-on experience with tools like Python and SQL will demonstrate your technical proficiency.
✨Tip Number 4
Showcase your ability to collaborate across teams by preparing anecdotes that illustrate your teamwork skills. Since this role involves working closely with Marketing and Loyalty teams, being able to communicate your collaborative experiences will be key.
We think you need these skills to ace Manager of CRM Analytics (Hybrid-Chicago, IL)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in CRM analytics, customer segmentation, and data analysis. Use keywords from the job description to demonstrate that you meet the specific requirements.
Craft a Compelling Cover Letter: In your cover letter, express your passion for enhancing customer experiences and your strategic approach to data. Mention specific examples of how you've successfully used analytics to drive customer engagement in previous roles.
Showcase Technical Skills: Clearly outline your proficiency in SQL, Python, and any other relevant tools or frameworks. Provide examples of projects where you've applied these skills, especially in relation to A/B testing and campaign measurement.
Demonstrate Team Collaboration: Highlight your ability to work collaboratively across teams. Share instances where you've partnered with marketing or product teams to implement data-driven strategies that improved customer retention or engagement.
How to prepare for a job interview at Marco's Franchising, LLC
✨Show Your Analytical Skills
As a Manager of CRM Analytics, you'll need to demonstrate your ability to dive into data. Be prepared to discuss specific examples of how you've used analytics tools like Python or SQL to drive insights and decisions in previous roles.
✨Understand Customer Engagement
Familiarise yourself with customer engagement strategies and be ready to share your thoughts on how to enhance guest experiences. Discuss any relevant experience you have with CRM systems and how you've contributed to customer retention and growth.
✨Prepare for Scenario-Based Questions
Expect questions that assess your problem-solving skills. Prepare to discuss how you would approach building customer segmentation models or measuring campaign effectiveness. Use the STAR method (Situation, Task, Action, Result) to structure your responses.
✨Emphasise Collaboration
This role requires working closely with various teams. Highlight your teamwork experiences and how you've successfully collaborated with marketing, product, or loyalty teams in the past. Show that you value honest feedback and can work well in a team environment.
