Strategic Marketing Senior Manager – Cordant Solutions & IET Digital
Strategic Marketing Senior Manager – Cordant Solutions & IET Digital

Strategic Marketing Senior Manager – Cordant Solutions & IET Digital

London Full-Time 100000 - 150000 £ / year (est.) No home office possible
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At a Glance

  • Tasks: Lead strategic marketing initiatives in energy transition and market analysis.
  • Company: Join Baker Hughes, a leader in energy technology focused on sustainability.
  • Benefits: Enjoy flexible working hours and remote work options, plus competitive pay and benefits.
  • Why this job: Be part of a team driving impactful change in the energy sector with innovative strategies.
  • Qualifications: BSc or MSc in Marketing or related field; strong analytical skills required.
  • Other info: Ideal candidates are based in the US or UK; salary ranges from $131,400 to $267,200.

The predicted salary is between 100000 - 150000 £ per year.

Job Summary:

Our Strategy & Marketing Insights team plays an important role in providing vision and focus to position the Industrial & Energy Technology (IET) business as a leader in energy transition for Gas Technology, Climate Technology and Industrial technologies in line with Baker Hughes net zero emission 2050 target. Our group of highly analytical and strategic thinkers understand market trends and their impact on the business/customer needs and how IET can support their profitable growth.

As a Strategic Marketing Senior Manager – Cordant Solutions & IET Digital, you will be responsible for:

  • Developing and synthetizing a clear view of the relevant market dynamics, long term trends, drivers and profitability at global level.
  • Accounting for market sizing, including provide and examine projects and opportunities list, analyzing after market opportunities, brownfield upgrades and replacements.
  • Scouting new markets and adjacencies for IET, suggest growth areas for the business-, short- and long-term growth opportunities, develop business case for future organic/inorganic plays.
  • Understanding of key players and actors, sub/segment ecosystem, customers’ behaviors and specific product needs and customers segmentation structures.
  • Working with the Cordant Solutions product management team to develop product positioning, competitiveness, and value proposition.
  • Leading strategic playbook and business review preparation, partnering with the Cordant Solutions Product Management team as well as the rest of the Cordant Solutions Leadership Team and Digital teams in the other Business Units across IET, particularly Gas Tech Services and Climate Tech Solutions to develop strategy and action plans, supporting business case development.
  • Lead Market studies and Voice of Customer analytics to support the product and go to market strategy development and execution, being a critical partner for the commercialization and communication team to increase market penetration.
  • Partner with Baker Hughes Investor Relations, Baker Hughes HQ Market Intelligence team and the rest of the IET Strategy & Marketing Insights team to develop macroeconomic/market outlook and storytelling for external communication.

To be successful in this role you will:

  • Have BSc. or MSc. from an accredited university or college.
  • Demonstrate a solid background in Marketing or related field (i.e product leadership, commercial roles in the energy industry, commercial finance analysis).
  • Demonstrate accountability for functional, business, and broad company objectives, integrate and develop processes that meet business needs across the organization.
  • Have very good analytical and process skills, ability to understand the story behind the numbers.
  • Have a strong background in Industrial Software with a good understanding of the markets Industrial Software serves especially Oil & Gas, LNG, Powergen, and Industrial end markets such as Chemicals, Fertilizers and Mining.
  • Have a strong background in Energy, Gas and / or Powergen industries.
  • Have very good oral and written English language skills.
  • Strong Capabilities across the Microsoft Office Suite.

Work in a way that works for you
We recognize that everyone is different and that the way in which people want to work and deliver at their best is different for everyone too. In this role, we can offer the following flexible working patterns:

  • Occasionally, or for the right candidate fully remote working from home or another work location
  • Working flexible hours – flexing the times when you work in the day to help you fit in everything in and work when you are the most productive

We have a strong preference for the successful candidate to be based in the United States of America (ideally in our offices in Houston, Texas or Minden, Nevada) or in the United Kingdom (ideally in our London office).

The annual pay scale for this position is between $131,400.00 – $267,200.00.

Candidates for this role (office-based/ hybrid/ remote) must be located in or near the locations displayed above. The pay range/scale displayed above represents Baker Hughes’ good faith estimate of the minimum and maximum for this position at the time of this posting and applies to the possible locations for this position. Baker Hughes will issue a non-bias competitive offer; the salary range posted for this position reflects the projected hiring range for new hires, full-time salaries in some U.S. locations, not including equity or benefits. Where an applicant will ultimately fall within the pay range/scale depends on a variety of factors, including, for example, geographic work location, skillset, qualifications, internal pay alignment, level of experience, and demonstrated performance over time. Please keep in mind that the range stated above is the full base salary range for the role and does not include other forms of compensation. Your recruiter can share more about the pay range for this position during the hiring process.

You will be eligible to participate in Company-sponsored benefit programs, including health & welfare programs and the Thrift Plan (401k). You will have a choice of coverage options that best suit your needs. Coverage options and contribution amounts are related to your benefit elections, base salary level, and specific requirements of each of these plans.

This position is eligible for our comprehensive and competitive benefits package, which can be found here , and is further eligible for additional forms of compensation such as bonuses subject to the terms of the applicable benefit plans or policies.

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Strategic Marketing Senior Manager – Cordant Solutions & IET Digital employer: Baker Hughes

Baker Hughes is an exceptional employer, offering a dynamic work culture that fosters innovation and collaboration within the energy sector. With flexible working arrangements, competitive salaries, and a comprehensive benefits package, employees are empowered to thrive both personally and professionally. The company's commitment to sustainability and growth in the Industrial & Energy Technology space provides unique opportunities for career advancement and meaningful contributions to the energy transition.
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Contact Detail:

Baker Hughes Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Strategic Marketing Senior Manager – Cordant Solutions & IET Digital

Tip Number 1

Familiarise yourself with the latest trends in energy transition, particularly in Gas Technology and Climate Technology. This knowledge will not only help you understand the market dynamics but also demonstrate your commitment to the role during discussions.

Tip Number 2

Network with professionals in the Industrial Software and Energy sectors. Attend industry conferences or webinars to connect with key players and gain insights that could be beneficial for your application and future role.

Tip Number 3

Prepare to discuss specific examples of how you've successfully developed market strategies or product positioning in previous roles. Having concrete cases ready will showcase your analytical skills and strategic thinking.

Tip Number 4

Research Baker Hughes' recent projects and initiatives related to IET. Being knowledgeable about their current focus areas will allow you to tailor your conversations and show how you can contribute to their goals.

We think you need these skills to ace Strategic Marketing Senior Manager – Cordant Solutions & IET Digital

Market Analysis
Strategic Thinking
Business Case Development
Product Positioning
Customer Segmentation
Analytical Skills
Energy Industry Knowledge
Industrial Software Expertise
Project Management
Communication Skills
Microsoft Office Suite Proficiency
Macroeconomic Analysis
Voice of Customer Analytics
Collaboration and Teamwork

Some tips for your application 🫡

Tailor Your CV: Make sure your CV highlights relevant experience in strategic marketing, particularly within the energy sector. Emphasise your analytical skills and any previous roles that involved market analysis or product management.

Craft a Compelling Cover Letter: In your cover letter, express your passion for the energy transition and how your background aligns with the company's goals. Mention specific projects or achievements that demonstrate your ability to drive growth and develop strategies.

Showcase Analytical Skills: Since the role requires strong analytical capabilities, include examples of how you've used data to inform marketing strategies or business decisions. This could be through market studies or customer analytics you've conducted in previous positions.

Highlight Industry Knowledge: Demonstrate your understanding of the Industrial Software market and related sectors like Oil & Gas and Powergen. Mention any relevant certifications or training that showcase your expertise in these areas.

How to prepare for a job interview at Baker Hughes

Understand Market Dynamics

Familiarise yourself with the current market trends and dynamics in the energy sector, particularly focusing on Gas Technology and Climate Technology. Be prepared to discuss how these trends impact customer needs and business growth.

Showcase Analytical Skills

Demonstrate your analytical abilities by discussing past experiences where you successfully interpreted data to inform strategic decisions. Highlight your understanding of market sizing and opportunity analysis.

Prepare for Product Positioning Discussions

Be ready to talk about product positioning and value propositions. Think about how you would collaborate with product management teams to enhance competitiveness in the market.

Communicate Effectively

Since strong oral and written communication skills are essential, practice articulating your thoughts clearly. Prepare to explain complex concepts simply, especially when discussing market studies and customer insights.

Strategic Marketing Senior Manager – Cordant Solutions & IET Digital
Baker Hughes
Location: London
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  • Strategic Marketing Senior Manager – Cordant Solutions & IET Digital

    London
    Full-Time
    100000 - 150000 £ / year (est.)
  • B

    Baker Hughes

    50-100
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