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For Companies At a Glance
- Tasks: Lead product marketing strategies and create compelling customer-focused campaigns.
- Company: Join a fast-growing tech company dedicated to security and compliance, with a global presence.
- Benefits: Enjoy flexible working hours, remote options, and a supportive environment for personal growth.
- Why this job: Make a real impact in a purpose-driven company while collaborating with an international team.
- Qualifications: 7-10 years in product marketing, preferably in B2B SaaS, with strong storytelling skills.
- Other info: We celebrate diversity and welcome applicants from all backgrounds.
The predicted salary is between 43200 - 72000 £ per year.
Intro
Are you ready to make an impact in product marketing? As our Senior Product Marketing Manager, you’ll shape messaging, drive strategy, and collaborate with a dynamic, international team to deliver innovative campaigns and customer-focused initiatives. Equipped with the tools, support, and freedom to own your work, you’ll be at the forefront of the rapidly expanding security and compliance market. Become the champion of our innovative multi-suite hybrid software solution—join us today!
Company
We are a fast-growing security and compliance tech company with a clear purpose: we protect the people behind the data. With over 250 team members worldwide and with offices in Munich, Berlin, London, Vienna and Stockholm we help more than 4,000 global customers get certified fast and build a strong and scalable risk posture. With AI-powered automation, self-serve capabilities and additional tailored expert advice, we offer our customers a seamless security and compliance experience to stay ahead of the rapidly evolving security landscape and challenges like the surge in cyber-attacks.
Your tasks
Responsibilities
- You establish and maintain compelling value propositions with supporting materials like website content, demos, 2-pagers, and thought leadership.
- You collaborate with cross-functional teams to ensure GTM campaigns are leveraging the latest product value propositions and messaging.
- You produce customer marketing assets such as case studies and video testimonials to highlight product success stories.
- You engage with customers to understand their pain points, needs, and use cases, leveraging these insights to create impactful customer marketing assets and collateral.
- You conduct detailed competitive and market analyses for product segments, guiding the product roadmap and creating sales-focused battlecards.
- You develop, maintain, and deliver sales enablement content and tools to empower the sales team.
- You work across departments to drive product-led growth through product trials and user-focused onboarding experiences.
Benefits
- The freedom, trust, and tools to do what you love and make an impact in a purpose-driven company, committed to doing genuine good in the digital world.
- Enjoy a high degree of flexibility with tailored working hours, choice of work location, and benefits that support your lifestyle, health, and family needs.
- Join a secure, future-focused role in a dynamic scale-up positioned to make a major impact in the rapidly expanding Security & Compliance market.
- Grow along expert or leadership paths with support from employee accelerator programs, bi-annual feedback cycles, and a personal training budget.
- Work in an environment that values autonomy, rapid decision-making, a flat hierarchy, and collaborative, eye-level communication to keep things moving forward.
Profile
- 7-10 years of experience in product marketing, ideally within the B2B SaaS tech industry.
- In-depth understanding of sales processes, conversion points, customer journeys, and pipeline generation.
- Proven track record of driving organic growth and contributing to pipeline development.
- Expertise in developing and executing go-to-market (GTM) strategies and plans.
- Exceptional storytelling, content creation, and presentation skills, with the ability to captivate and engage audiences.
- Native English proficiency.
- Experience in the security, privacy, and compliance sector a plus.
- Familiarity with product-led growth strategies and practices a plus.
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Senior Product Marketing Manager (m/f/d) employer: DataCo GmbH
Contact Detail:
DataCo GmbH Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Product Marketing Manager (m/f/d)
✨Tip Number 1
Familiarize yourself with the latest trends in product marketing, especially within the B2B SaaS sector. Understanding current market dynamics will help you speak confidently about how you can contribute to our innovative campaigns.
✨Tip Number 2
Showcase your storytelling and content creation skills by preparing a brief presentation or case study that highlights your past successes in product marketing. This will demonstrate your ability to engage audiences effectively.
✨Tip Number 3
Network with professionals in the security and compliance industry. Engaging with others in this field can provide valuable insights and may even lead to referrals that could strengthen your application.
✨Tip Number 4
Research our company’s products and recent initiatives. Being knowledgeable about our offerings and how they fit into the market will allow you to discuss how you can enhance our go-to-market strategies during the interview.
We think you need these skills to ace Senior Product Marketing Manager (m/f/d)
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and requirements of the Senior Product Marketing Manager position. Tailor your application to highlight relevant experiences that align with the job description.
Craft a Compelling Cover Letter: Write a cover letter that showcases your storytelling and content creation skills. Use it to explain how your background in product marketing and your understanding of B2B SaaS can contribute to the company's goals.
Highlight Relevant Experience: In your CV, emphasize your 7-10 years of experience in product marketing, particularly within the B2B SaaS tech industry. Include specific examples of successful go-to-market strategies and campaigns you've led.
Showcase Your Skills: Make sure to highlight your exceptional presentation skills and ability to engage audiences. Provide examples of how you've used these skills to drive organic growth and support sales teams in previous roles.
How to prepare for a job interview at DataCo GmbH
✨Showcase Your Storytelling Skills
As a Senior Product Marketing Manager, your ability to tell compelling stories is crucial. Prepare examples of how you've successfully communicated product value propositions in the past, and be ready to discuss how you can apply these skills to their innovative multi-suite hybrid software solution.
✨Understand the Security Landscape
Familiarize yourself with the current trends and challenges in the security and compliance market. Be prepared to discuss how your experience aligns with their mission to protect the people behind the data and how you can contribute to their growth in this rapidly evolving sector.
✨Demonstrate Cross-Functional Collaboration
Highlight your experience working with cross-functional teams. Share specific examples of how you've collaborated with sales, product, and customer success teams to drive go-to-market strategies and campaigns, ensuring alignment on messaging and value propositions.
✨Prepare for Market Analysis Discussions
Since conducting competitive and market analyses is part of the role, come prepared with insights about their competitors and the market landscape. Discuss how you've previously guided product roadmaps based on market research and customer feedback.
